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The STA Group
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Has your company set the standard for sports tech this year?
The Sports Technology Awards is the leading global mark of excellence for tech-led innovation in sport. We celebrate the best from across the whole industry – the suits, tracksuits, investors, technologists, scientists, mechanical engineers and designers who are making new things possible every day.
And there’s STILL TIME TO ENTER for 2025.
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The NBA is teaming up with Disney and Sony’s Beyond Sports on Christmas Day for its first ever animated simulcast of a live game.
‘Dunk The Halls’ will see real-time recreations of the San Antonio Spurs and New York Knicks face off at Magic Kingdom Park in front of beloved characters like Mickey and Minnie Mouse, Donald Duck and Goofy. The presentation will be streamed on Disney+ and ESPN+ and broadcast in the US on ESPN2.
FIFA is to further expand its portfolio of officially licensed video games with the release of FIFA Rivals, a blockchain-enabled mobile football management title.
Developed by Mythical Games for iOS and Android, the game will allow players able to use the Mythos blockchain to buy, sell and trade players as they build their team.
Sportradar has agreed a multi-year deal with Major League Baseball to provide AI and data-driven scouting services to its 30 member clubs.
The Swiss-based company will equip teams with the Synergy Coaching and Scouting solution – which converts data points from video into detailed metrics, actionable insights and dynamic visualizations – to overhaul talent-identification processes and expand coverage of minor league, college and high-school competitions from 3,300 games to over 20,000.
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Former Chicago Bulls executive Kevin Brilliant, a behavioural scientist and sports marketing specialist, has launched Take The Win, a new social platform that encourages users to celebrate their successes with their personal communities.
Take The Win has been developed in partnership with Paper Crowns and Ars Future in response to the negative mental health impact of conventional social media. It uniquely leverages positive reinforcement and ‘social gratitude’ to help users build better habits and focus on their goals.
AWS is working with the NFL to bring generative AI features to the ‘My Cause, My Cleats’ philanthropic initiative.
Fans and players will be able to use AI prompts and other intuitive design functions to create unique styles for footwear styles in support of a range of charitable organizations.
2024 has been another landmark year in the sports technology space.
New developments in generative AI, equitable technology and sustainable innovation have shifted the landscape again, resetting horizons and stirring the imagination.
In The 2024 Sports Technology Annual Review, brought to you in association with Capgemini, we hear from some of the biggest brands and the smartest people working across sport and tech. It’s the fifth edition of our sector-defining report, and you can read it now.
Get your copy today, get up to speed, and get inspired.
And you can also check out the latest edition of The Sports Technology Power List, our annual selection of the 100 movers, shakers and bold innovators taking this industry into an exciting new era.
The STA Group is a unique B2B company. We connect global sports with the leading minds and work in technology, engineering, science and design.
Engaging with visionary businesses, sports organizations, investors and athletes, our innovative events, fascinating content, and unparalleled, data-led insights support the evolution of the sports industry internationally.
With our unique knowledge, network and expertise, we are about so much more than today's trends: we're shaping sports for tomorrow.
If you create groundbreaking solutions or strive to drive your area of sports forward, connect with us.
The STA Group operates at the heart of sport globally. Sign up for the full edition of the Access Innovation newsletter here: sportstechgroup.org