LinkedIn Cuts Ties with Creator Mode: What You Need to Know in 2024

The term "Creator" on LinkedIn is becoming a thing of the past.

In an interesting turn of events, LinkedIn is navigating through yet another algorithm adjustment, this time steering clear of creators boasting large followings to spotlight the experts among us, even if they're not as widely recognized.

Here's the Scoop:

• Goodbye, Creator Mode: Feedback has spoken, and LinkedIn is listening. The consensus? Not everyone's aiming to be a creator or influencer on the platform; sharing expertise is the real goal. This echoes the sentiments I've heard from my executive clients as well.
• Customizable Premium Features: Premium members, rejoice! Now you can add custom buttons to your profile and posts. Think "Visit my website" or "Book an appointment" - a sleek touch for professional engagement.
• Elevating Thought Leadership: Companies can now amplify voices through thought leadership ads, giving a boost to noteworthy posts from others.
• Tools for All: Creator mode's audience-building tools are soon to be accessible to everyone. No need to toggle on a special feature to dive into these resources.
• Quality Over Quantity: The updated algorithm aims to introduce more quality "suggested posts" to those who show interest in specific topics, enhancing content relevance and engagement.
• Newsletters Making a Comeback: In a bid to outshine its rivals, LinkedIn is doubling down on its newsletter offering, recognizing the format's enduring appeal and effectiveness.

My Perspective:

To me, this shift doesn't come as a shock. The reluctance around the "creator" label is something I've sensed among my clients, too. However, LinkedIn's wavering stance on creators has been a bit of a letdown. It's not about viral hits for many creators, it's about fostering a genuine, engaged community over time (though I recognize that not all creators are focused on building a community authentically.

Will these changes halt my contributions to the platform? Absolutely not.

For me, it's always been about nurturing community and unleashing creativity, and that won't change.

Yet, it's high time LinkedIn reconciled its approach to creators, recognizing that many creators are, in fact, experts in their fields.

And about newsletters? They're here to stay in 2024, and I couldn't be happier. I've long advocated for the power of newsletters, a perfect medium for those who prefer not to post daily but still want to make an impact. I'm thrilled to see LinkedIn embracing this trend.

Wrapping Up:

For a deeper dive, check out the full article here.

Now, I'd love to hear your thoughts on LinkedIn's latest moves. Are they on the right track?

Love and coffee, Mick