Lunch & Launch w/Lawyers

🎵 Tell me lies. Tell me sweet little lies...Oh no, no you can't disguise 🎶 🎵

This classic Fleetwood Mac song is about how lying can be a lot sweeter than telling the cold, hard truth. Although the tone is a bit dark, the words speak to the person’s soul that longs to hear small, sweet falsities. But, speaking of little lies that are less sweet and more deceptive...

Is your LinkedIn inbox filled with remarkably meaningful and genuine relationship-building and high-quality humans? If so, I need more of whatever you're having for breakfast. If no, welcome to the rest of us slightly bothered folks who are simply tired of the entirely incoherent and brain numbing pitches.

Since (too) many years, I've had several "experts", "gurus", "ninjas" of LinkedIn reach out to me asking if I'd thought about using LinkedIn to reach my customers.

Really? Did you even view my profile for just one nanosecond? Of course not, you're likely a bot. And if you're a human, shame on you for treating me like a bot. 

This last week of October, I've been coaching the members of my private lawyer hub, Lawyer's Brief on systematizing and organizing their LinkedIn efforts. During this last weekly call I walk through the five most efficient tools and strategies to organize LinkedIn content.

Here's a quick taste of what we covered this past month...

First, organize your inbox. When you need to organize your inbox and prioritize your messages, use LinkedIn’s filtering options. To access them, open your inbox and click the filter icon. Then choose what type of message you want to view. When you want to sort through new messages without distractions, select Unread. 

Has a connection been pitching you incessantly, even though you have no intention to take them up on their offer? If you want to stop seeing them in your inbox but you want to keep them as a connection, you can mute them by clicking the three dots at the top of the conversation.

If you get a particularly spammy or unwanted message, you can block the sender altogether. Click the three dots at the top of the conversation and select Report/Block. Then choose the reason you’re reporting the message. After you submit a report, the sender won’t be able to message you again.

Next, there's Shieldapp created by fellow Viking, Andreas Jonsson (automatic bias there). This will show you exactly what works and what doesn't from your LinkedIn profile, including content metrics, audience demographics, and real-time data.

When you understand who's consuming your content, it makes all the difference in how you then connect with them.

Also, how will you ever know if your plan, strategies, and efforts have any effect at all if you're not measuring or benchmarking in some way. Shieldapp will keep you on track to view how your content is performing. Adapt accordingly.

Second, there's AuthoredIn, a relatively new player. This allows you to preview and format your posts, and keep your drafts all in one place. You know when that brilliant thought or idea for content hits you, and your facing that motion for summary judgment motion deadline? Yeah, spend a second capturing just a few words of your brilliance in AuthoredIn, save it as a draft, then go back to it later to elaborate. You've got some important lawyering to do first.

We're all busy, and this is part of the reason we are scrollers. So if that initial attention hook and an easy-to-digest format is off, I'm scrolling right on down the page. Yes, formatting and access to this preview before you publish matters.

For the rest of the tools, in-depth strategies, and coming topic for November check out the Lawyer's Brief private membership for lawyers.

I also host regular LinkedIn Live events, every other Friday (next one this Friday November 4, 9am pst / 12pm est), "Fresh Take Fridays" with good friend and tech lawyer Chad Aboud. We put a spin and some smiles on traditional law business and mindset topics to send you off into the weekend with a bit of a thinker.

If you're looking for the same ol' same ol' traditional lawyer stuff, this is not that.

Here's to building a thriving life & law practice!

P.S. Let's connect! 

✔ Connect on LinkedIn             

✔ Join the Lawyer’s Brief Private Membership