MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.
Gravite, known for its innovative SDK technology and expansive direct in-app inventory, offers seamless access to premium sources. This aligns perfectly with Axis’s mission of delivering high-quality, targeted ad placements. Through this partnership, Axis will leverage its strong demand-side platform to better monetize Gravite’s inventory, providing advertisers with a highly engaged audience and delivering impactful results. Read Now................
illuma , the leading contextual-AI firm, announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season.
PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma Reacts™, a contextual recommendation engine that adjusts supply according to live interest and engagement from known audiences wherever they are congregating online. Using privacy-friendly contextual signals, Reacts™ expands across the web, CTV and apps, to reach similar new audiences in real time, driving scale and performance throughout the holiday season.
Adaptive streaming specialist SeenThis has announced it has opened operations in Hong Kong as part of an expansion into North Asia.
Recommended by LinkedIn
The company said it has hired Angel Wong as Commercial Director, where she is charged with running digital campaigns for clients based in Hong Kong and Taiwan. Hong Kong based Wong has commercial and sales experience with a number of global AdTech providers, including MOBKOI and PressLogic. Read Now............
Guest Insight
While marketers have long pursued greater personalization to engage customers, the rise of generative AI is revolutionizing the ability to deliver tailored, data-driven experiences at scale. This shift is raising customer expectations to new heights. In fact, more than three-quarters of consumers are more likely to purchase from brands that personalize their interactions, meaning businesses that fail to meet these demands risk falling behind. Read Now..........
By Tameem Iftikhar , CTO, GrowthLoop