🎯 Meta Ads +4% Boost
Today’s Insights
Meta claims “more relevant ads for people, higher value for advertisers”
Meta calls their new latest change that improves the accuracy of ads a “paradigm shift”.
They've moved from their old method to a new approach that better understands how users behave over time.
The new system watches longer and more detailed sequences of user actions, keeping the order and context that the old system missed. It's like them going from seeing single snapshots to watching a full video of user activity.
Why this matters for marketers:
Bottom line: $40bn was spent on Meta ads from July to September and the company is predicting that outlay should deliver a higher return for their advertisers in future.
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🤖 🔍 OpenAI explores building a browser to rival Google
OpenAI is working on a web browser integrated with its chatbot, according to The Information. Early plans include discussions with companies like Conde Nast, Redfin, Eventbrite, and Priceline about the search product. Google's dominance in the browser market became precarious after the U.S. Department of Justice argued that the company should sell Chrome.
💬 Google Ads launches ‘conversation started’ action that directs users to WhatsApp
The update is currently available in beta to certain advertisers.
Recommended by LinkedIn
📸 Google Lens offers in-store product information
Users can now take photos of products using Google Lens and see prices, reviews, and inventory information on the items. Shoppers can also compare prices to check for competitive deals.
🌐 Bluesky reaches 21 million users as it becomes a threat to Threads and X
Bluesky, after starting as an internal Twitter project in 2019, has added 7+ million new users in the two weeks since the U.S. presidential election. Although comparativley small compared to Threads (275M) & X (600M), the platform is starting to get mass attention.
The company is exploring ad-free revenue models.
📈 LinkedIn reports 76% increase in marketing job postings YoY
B2B marketing roles saw a 21% increase, according to LinkedIn’s Global Marketing Jobs Outlook Report.
📰 Apple begins selling News ads directly to advertisers
Apple is moving away from third-party vendors that previously sold its Apple News ads. Apple is pitching marketers new ad units within the Apple News feed and within individual articles on Apple News. Apple will give 70% of in-article revenue to the news publishers.
📱Snapchat launches now places ads in users’ chat tab
Snapchat debuts ‘Sponsored Snaps’ starting with Universal Pictures’ Wicked campaign. The ad features a 10-second video with a call-to-action link to purchase tickets.
You’re caught up 🎊
P.S. Thanks to today’s sponsor, Stockpress
Proficiency in Product & Design | Head of Design @Belen Medya & zeyy studio | ex-IKEA
3w.Bunu sevdim 👍🏻
Social Media Manager at Towards Growing
3wGreat advice
Freelance Social Media Virtual Assistant (VA) | Streamlines daily administrative operations & social media management for busy founders, CEOs & marketing executives.
3wThis is a helpful report. Thank you so much for sharing. It is insightful to know more marketing jobs were posted on LinkedIn - goes to show that marketing is crucial for every business.
✍️ Data Analyst COPYWRITER • DevOps i Explain CODE to Engineers. Scale to 150% Engagement. Proven Systems to Grow your Audience.
3wGood news with Apple’s vendors. Thank you