📰 PayPal Begins Selling Ads

Today’s Insights

• New: PayPal’s Ad Offering
• Study: SearchGPT boosts traffic 4x
• Meta's Creator Ad Integration
• Google Shopping gets AI summaries
• Instagram algo favors Carousel posts

📢 'PayPal Ads' Launch

PayPal has formally introduced PayPal Ads at Advertising Week New York, marking its entry into the digital advertising market

PayPal’s pitch to advertisers includes:

• User Base: 400 million active PayPal users, 90 million Venmo accounts, and millions of Honey users.
• Targeting Capabilities: With aggregated data from 225 billion transactions across millions of merchants, PayPal can offer advanced targeting options based on its first-party data.

Led by Mark Grether, who previously built Uber's and Amazon's ad businesses, PayPal Ads offers display ad placements across PayPal's app, Venmo, and Honey, with plans to introduce video ads and self-serve tools.

Starting next year, PayPal will also sell ads on retailers' websites, including on confirmation pages shown after a transaction is completed.

EMarketer

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📈 Instagram is likely to give more reach to your Carousel posts, compared to photos

Instagram Head, Adam Mosseri, explained that as users swipe through a Carousel—which can contain up to 20 frames—each swipe counts as an ‘interaction’, which the content algorithm factors in. Mosseri also “highly recommends” adding music to both Carousel posts and photos to make the content eligible to appear in Instagram's 'Reels' tab.

Social Media Today

🌟 Meta is expanding content creator ad integrations

Meta is working on a feature that adds creators' testimonials to the comments section of partnership ads. And advertisers can now include creator’s content within their collection ads

Meta

🤖 Google Shopping rolls out AI-generated product summaries for U.S. users

According to Google: “You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs”.

Google

📹 Google's AI video creation tool turns product images into videos

The new feature is available within the Google Merchant Center Product Studio in the U.S.

Search Engine Land

🗂️ Google Ads sets 11-year data retention policy

Starting November 13, 2024, Google Ads will limit reporting data access to 11 years. After this period, data will be inaccessible via the interface or APIs.

Google

📈 BrightEdge Study: SearchGPT is giving brands 4x the amount of traffic referrals compared to Perplexity and Claude

Varun Shetty , OpenAI's Head of Media Partnerships, believes publishers will be incentivized by “significant incremental traffic from new audiences” instead of cash from OpenAI.

BrightEdge

🤖 TikTok launches ‘Smart+’, an AI campaign creation tool

Advertisers can provide assets, budget, and goals, and Smart+ automatically create campaigns, which TikTok claims results in a “52% improvement in return on ad spend”.

TikTok

📩 Snap tests ‘Sponsored Snaps’ ads

Users can now view full-screen video ads from advertisers next to their messages in the Chat tab. Snap is also rolling out Promoted Places on Snap Map.

Snap

📈 Reddit expands ad keyword targeting

Advertisers can now place their ads within specific Reddit conversation threads using keywords.

Reddit

🎧 Amazon launches a generative AI tool for audio ads in the U.S

Advertisers can generate 30-second audio ads for free. In beta on Amazon’s DSP, the tool lets brands input product details and generate voice-over scripts.

Amazon

You’re caught up 🎊