"Move more, eat less," they said.

Hey team,

We've all been there, overhearing or being told meaningless platitudes that are of no use or ornament when it comes to getting in shape.

With that in mind, I want to show you what's possible with the right steps, skills, systems, and structures in your health, weight, and fitness inside the Peak Performance Project.

I hope you're well and that you enjoy this week's short client success story in the newsletter.

"Move more, eat less," they said.

But Will had a better plan.

12 weeks later, he was 26lbs down.

Giving him..

• Better mental clarity
• Improved focus and productivity
• A holistic, bespoke and person-centred system

To set him up for success over the next 5, 10,15 years +

Here's how we did it:

1. We sidestepped the generic advice and traditional narratives, making his transformation seamless.
2. He plugged into my system, which was a perfect match for the short and long-term results he wanted to achieve.

But why did it work so well?

As a highly successful business leader, his journey with me began slowly and steadily and ended with a photo finish.

Along the way, I kept him up to date with..

• The pitfalls to avoid
• The common mistakes to look out for

As we reset and refocused on our weekly calls, clearing the path for him to progress daily, gaining momentum fast and ambitiously.

A highly successful business leader in finance, he chose to invest in the best stock market, which will always pay the greatest ROI..

His health.

• Invested
• Inspired
• Involved

Will was on fire.

Like Man on Fire, but with Will, not Denzel Washington, and significantly fewer guns, drug dealing and murder, but a success story nonetheless.

The Back Story:

He’d seen past client testimonials and knew that looking his best meant feeling his best.

He said, "A slim Will is a happy Will," which made sense.

Unlocking his health, weight and shape goals skyrocketed Will's confidence, energy levels, mood and productivity

Prioritizing positive behaviours from the start, things took off quickly, and it was great to see.

And just when we thought it couldn't get better, Will gave me invaluable feedback that reshaped my approach to business.

When I asked him why he joined the Peak Performance Project, he said it was because of the results I achieved for myself and the journey I’d been on.

Wow.

I was taken aback because I’d never publicly emphasised my journey and successes until then.

Since then, I’ve made it a point to share my story: how I dropped 104 pounds and built a business around my vision to help other men achieve their health and weight loss goals through small, sustainable changes.

You learn something new every day.

Conclusion:

If you want better for yourself and those around you, it starts with changing your narrative to become the hero of your own story and ignoring 99% of the well-meaning and confusing advice you see out there.

You can unlock your long-term goals within the Peak Performance Project by making a few small changes that compound over time.

Send me a DM saying "WILL" to discover what you could achieve with my help over the next 12 weeks and beyond, inside The Peak Performance Project.

Failing that, you keep doing what you're doing and promise you I'll do the same:

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Business/Coaching/Sales Stuff out of the way:

Here's a personal note as gratitude for being a loyal subscriber, and, more than likely, a thoroughly decent bloke:

Meet the man who believed I could break a British record in the world weightlifting championships almost 20 years ago.

His name is Dave Sawyer.

You always remember when someone positively affects you, especially if they're your coach.

You don’t have to believe in yourself right now.

Instead, you can borrow someone else's certainty and trust in the results you can achieve with the right help.

Here's the man himself.

PS What's your why?

Send me a quick DM to let me know your motivation for improving yourself and your health.

I look forward to hearing from you!