My agency gets our clients 1500+ unique influencer shoutouts per month without paying for posts.

My agency gets our clients 1500+ unique influencer shoutouts per month without paying for posts.

This may sound unethical, but we get an A+ NPS score from our influencers, even though we bypass their initial fees.

Here’s how:

90% of people think about influencer marketing completely backwards.

You’d think that the best way to start a genuine relationship with them is to pay the upfront fee and do it the traditional way. You couldn’t be more wrong.

Our method gets us better content, leads to stronger (and more lucrative) relationships, and we pay nothing upfront to work with these influencers.

This method is called “seeding”.

Here’s how it works.

We send DMs to influencers offering them free product, no strings attached.

We don’t ask them to post it.

We don’t ask for anything in return.

Since our outreach is so genuine, & the product we send them is so good, a percentage of these influencers post it completely unprompted.

They post it because the experience they received from it was so positive and memorable, unlike when brands ask for a promotion right away.

You reach out to 500 micro-influencers offering free product.

Out of 500, 100 respond yes.

And out of 100, 30 will post the product organically, 2-3 times each.

We send them a DM on behalf of the brand telling them we love their content (because we do), and that we want to send them some product.

If they respond, they’ll drop their address and we send it.

We’ll also recommend creating a custom unboxing experience just for them so that they know that we want to start a real relationship with them.

Include a handwritten note or postcard from PostPilot and say something personal on there.

When you actually put a bit of effort into your approach, the likelihood of them posting is much higher.

They film their unboxing because of how awesome the experience is. And unboxing videos are some of the best types of videos to promote a brand.

When they post, we use a platform like MightyScout to capture the content.

We then politely ask them if they’re willing to let us use the content that they created as an ad.

A majority say yes free of cost because of how we started the relationship.

We then run their content as ads, and because it’s so authentic and unique, these become top-performing assets.

Influencers will also be onboarded as affiliates and earn a lofty commission on any sales they generate organically. They can earn $2-5k per month from these deals.

You just created an awesome relationship with a few dozen influencers in less than a month.

You’re both making money.

And you didn’t pay their initial post fee. This simply cost your COGS.

Here’s how the numbers look on an NPS score.

We get a 90% completion rate. Those who do complete it, we get an A+ rating.

Almost every single one of the influencers we work with loves us.

With 500 influencers per month per client we’ve connected with hundreds of thousands of influencers.

We ask questions like this:

"How likely are you to purchase this product on your own?"

"If BRAND wanted to work with you officially, how interested would you be in this?"

If they answer 9 or 10 on this one, they provide their social handle.

"Outside of any social posts, approx. how many people have you physically talked with (either in-person/text/email/etc) about our product?"

"Any feedback you want to give about your experience?

"Can we share your feedback as a review on our website?"

Now here's the data...

- How likely are you to recommend BRAND to a friend or colleague?

89% answer 9 or 10

- How likely are you to purchase this product on your own?

80% answer 9 or 10

- If BRAND wanted to work with you officially, how interested would you be in this?

You can’t argue that it’s unethical to avoid doing pay-for-post as an influencer marketer.

Our results speak for themselves.

Don’t knock it til you’ve tried it and been more profitable for your brand than ever.

Have a great week!

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