Na-na-na, na-na-na—Hey, June’s newsletter is here!
Hi there,
Hey, June! Ready to take a sad song and make it better? Well, we’re not legendary songwriters 🎶 but this month is shaping up to be a great one! Why?
We’re 1️⃣ week away from revealing this year’s tech buyer research data and we couldn’t be more excited to disrupt GTM strategies with 🎤 drop moments and real insights.
“Here comes the sun…” ⬇️
2023 B2B Buying Disconnect data is (almost) here!
For the past seven years, TrustRadius has analyzed year-over-year changes in #B2B technology buying and selling trends, and the disconnect between the two.
The biggest and most critical disconnect in this year’s report? Marketing-led content is falling out of favor. Only 15% of buyers report consulting vendor-driven marketing materials, yet vendors still heavily invest in this collateral.
Join our #LinkedinLive session with Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius, to get first-hand access to this year’s data and discover what it takes to make a buyer’s shortlist and enable the #SelfServe buying journey, every step of the way.
Agenda:
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Chief Marketing Officer of Proven Content and Founder of B2B Mentors to discuss demand generation, B2B tech buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.
A couple of key takeaways:
Check out the full episode for more useful insights and some laughs.
How ScienceLogic Gained a Competitive Edge with Buyer Intent Data from TrustRadius
Today’s digital buyers want a self-serve experience and the majority make buying decisions before ever speaking with a salesperson. About half of buyers never even reach out, if you’ve made their short list.
ScienceLogic and team leveraged downstream intent data from TrustRadius integrated with Salesforce to engage in-market accounts researching at specific competitors in multiple channels.
Download the case study to learn how to:
Recommended by LinkedIn
Customer Spotlight - Who? Hootsuite! 🦉
Hootsuite’s goal when partnering with TrustRadius was to Increase organic traffic and rank for keywords to accelerate path to conversion on key webpages like pricing and packaging.
What Hootsuite set out to do:
By embedding keyword heavy customer quotes from reviews on their pricing and packaging pages they were able to increase traffic, CVR, and brand trust.
Consider these SEO results:
“Our team’s goal was to improve conversion rate and rankings on key pages across the website. We knew other TrustRadius customers were using reviews in the TrustRadius syndication widget to boost SEO KPIs. As a result, our team prioritized placing the syndication widget and we saw increases in clicks, impressions, and CTA engagement!”
—Margaret Kapitany, Pipeline Marketing Programs Specialist
Tech Cares Nominations are Due 7/1
TrustRadius is recognizing technology organizations who have gone above and beyond to support their communities, employees, and environment with our Tech Cares Recognition.
This award is your company’s time to ✨ for demonstrating exceptional corporate social responsibility, with a focus on:
#DidYouKnow all of our awards are annual? This reduces confusion for vendors while giving more time to qualify. And because our awards are based on formulas that strive for fairness and aren’t pay-to-play, buyers will trust your brand recognition is reliable and trustworthy.
Important award dates to remember:
Other trusted tools for savvy marketers
Blogs:
Resources:
Awards:
Research:
Advising, Investing, and Scaling 9-Figure Brands | B2B Mentors Podcast Host | Event Speaker | Growth Advisor |
1yHad a great interview! can't wait to see the research!
thanks for sharing!
awesome!!