Need a Coaching Website? 10 Questions to Ask to Make Your Project Go Smoother
“The U.S. life coaching market size was valued at USD 1,469.1 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.85% from 2023 to 2030. The need for coaches is on the rise in the United States as more people seek guidance and inspiration on a variety of topics, including personal development, finding a work-life balance, work performance, relationships, mental health, and other topics.” (Grand View Research) What does this mean for you if you’re a life or business coach? You have competition. Prospects will be searching for and visiting your coaching website to determine if they want to work with you.
And you must showcase your individuality.
And one of the best ways to shine your light is through your coaching website. In this day and age, most everyone is online and they are stumbling into your social content, diving deeper into your website to learn more about you, and if you’re lucky, opting into one of your free offers, hoping to solve their problem. But if your coaching website does not grab their attention within seconds, they are gone forever, and some other coach will become the center of their attention.
I don’t want this to happen to you. So if you’re a coach and you don’t have a website, or you aren’t proud of the website you have, now is the time to change that. Make this year the year you embark on building a website that attracts and converts your ideal clients.
But before you rush off and jump into building your coaching website, here are 10 questions you should thoroughly answer to make your project go smoother.
This A Brand New Or Redesigned Coaching Website?
The answer to this question is fairly simple. If you don’t have a website, then this would be a new website project. However, if you have an existing website, redoing your website would be considered a redesign. If you’re not sure if you should redesign your existing website, here are some compelling reasons to consider it:
Will You Build Your Own Coaching Website Or Hire An Expert?
With all the website platforms that offer done-for-you templates, it can be very tempting to skip the cost of hiring an expert website designer and opt to do it yourself. But before you make that decision, let’s weigh the pros and cons of Do-it-Yourself vs. Done-for-You.
Do-it-Yourself Coaching Website
PROS:
CONS:
Done-for-You Coaching Website
PROS:
CONS:
So as you can see, you need to weigh the pros and cons of both options before making your final decision.
Have You Reviewed Other Coaching Websites To Get Inspiration?
Recently a website prospect told me they were looking for a corporate feel for their website. They wanted to look like a big corporation, even though they are currently a two person operation. My first question to them was, “Have you looked at other websites to get inspiration?”
We can learn a lot about what we like and what we don’t like by visiting other websites. If you can make a list of websites that you love, this will give your website designer a good feel for what she needs to replicate – with your own unique brand of course. In addition, oftentimes a website will reveal who built the website at the bottom (but not always).
If you’re looking for inspiration from other coaching websites, here are some links you can visit:
Have You Invested In A Full Branding Package?
Nine times out of 10, when a new website client comes to us, in their heart of hearts, they believe they have all their branding done. After all, they do have their logo and their colors. But a brand is so much more than that. A full branding packages includes:
What happens when you don’t invest in a full branding package is that your website design company won’t have everything they need to fully represent you and your brand. There will be a lot of back and forth and you run the risk of not getting a website that reflects what you want and needs. That is why Amazing OBM offers a full branding package as part of our website design projects. It’s a fun and necessary process to go through.
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Which Platform Will You Use For Your Website?
It used to be that WordPress was the go-to standard for websites but that has evolved so much now. There are so many website platforms to choose from and more are added all the time. It can be an exhausting process to choose the platform you feel is best for you and it often depends on many factors. Some of the things to look for are:
So you don’t get sucked into the website research vortex, let me narrow your focus and tell you the most popular website platforms that our coaches and course creators are using right now.
What Are The Goals Of Your Coaching Website?
When we are approached by someone to help them design their website, the first thing we do – before even sending out a proposal – is ask them about their goals. Their goals for their business and the role they want their website to play in it. Do they want their website to:
Or is it a space to educate and inspire people with blogs? Perhaps a membership community? Showcase online course? A mix of all? Do they want a website that grows with their business? To scale it as their business grows? And so on.
Having clarity on your website design goals will lead to planning a strategic website that’s more than a pretty asset for people to look at.
How Many Pages Will Your Coaching Website Have?
When you work with a website designer, part of planning your website will include knowing what pages you want to be included in your website. At the very basic level, a website should always include:
Other pages to consider adding to your website are:
Have You Gotten Crystal Clear On Your Audience, Messaging And Offers?
This is the single biggest stumbling block for many coaches and course creators. And getting clarity on your audience, messaging and offers is probably the most important thing you can do before embarking on a website project.
Web Psychologist, Nathalie Nahai, says “one of the biggest barriers to gaining new clients is lack of trust”. The right messaging on your website can not only help you gain potential clients’ trust but also help with positioning. Your website should clearly indicate what it’s about, what value it (or your business/offer) creates, what makes you different from the rest, and why should people choose you. And in order to do that you need to know who you are serving, their pain, their desires, wants, needs, and more in relation to your business.
Will you write your own website content or will you invest in a copywriter?
Making the decision whether you will write your own website content or hire a copywriter is similar to the decision to build your own website or hire an expert designer. The words you use to communicate with your prospects will make or break your website. So this decision is important.
It is true that you know your audience better than anyone else. You’ve been working with them or at least have had an opportunity to do some good market research. And if you are skilled at writing copy, then by all means, write your own website copy. At least you know it will be in your own voice and will feel authentic to you. You can pour your heart and soul into the copy and it should resonate with your ideal clients.
However, if copywriting is not your forte and you find yourself staring at a blank screen for hours, then it is time to hire a copywriter. There are many benefits to investing in a copywriter:
So no matter your choice, you will need content for each of your website pages before website design can take place. Pick the best and fastest approach to get that done. At Amazing OBM, we offer full service web design – branding, copywriting and web design.
How Will You Organize And Track The Progress Of Your Website Project?
As you can imagine, taking on a website project is a large, labor intensive, and time consuming process. And the more organized you are with the project, the smoother it will go.
When we work with our website clients, we have a very specific process we follow to ensure everything is done in an orderly and timely fashion. This process looks something like this:
At each phase of this process, there are client check ins and approvals so we can course correct early before moving on. And all of our website projects are tracked in a project management software with detailed tasks that include instructions, notes, assignees and due dates. A project manager oversees the whole project to make sure everything is on track.
Getting a new website is fun! It’s like bringing a new baby into the world! So if you are going to embark on a new or redesigned website project this year, I hope these questions help you flesh out everything you need to think about.
And if you want a beautiful and lead generating website, we offer full service website design – branding, copywriting and web design. Let’s schedule a call so we can discuss your website project.