A new way to think about disinformation
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📰 Online content is a commodity: The information value chain as a framework for tackling disinformation
Disinformation isn't just a clash of truth versus lies – it's a market transaction. The information value chain reframes false narratives as commodities with production, distribution, and consumption phases.
While much focus has been on the supply side of this value chain, the demand side reveals how disinformation satisfies collective needs like identity, belonging, and confirmation bias – all fed on by the algorithmic models of digital media. A more useful question to pose to transform this value chain could therefore be, 'How can we support independent media, hold Big Tech accountable, and empower consumers to value truth over sensationalism in a changing media landscape?’
– Pardis Shafafi , Global Responsible Business Lead at Designit
🚗 Jaguar’s logo drama pushes boundaries
Design is about more than just aesthetics – at the core, it's about shaping identity and sparking emotion. Jaguar's radical departure with its new branding has invited many polarised opinions – in many ways the hallmark of audacious design – but it also highlights the lack of clarity and direction that aligns the heritage of the brand with its future aspirations.
In pushing the boundaries, Jaguar seems to have forgotten that innovation needs purpose, not just provocation. Playing it safe may not propel them into the future, but neither may an identity that's hard to connect with or understand.
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– Niklas Skovholt Mortensen , Chief Design Officer at Designit
🦾 Introducing Daisy, the ‘AI Granny’ outwitting scammers
Daisy is a fascinating example of AI's potential to disrupt malicious practices for good. By embodying the persona of a vulnerable yet persistent grandmother, Daisy flips the power dynamic in scams, forcing fraudsters to waste their time and resources.
It’s a brilliant blend of technical innovation and behavioural insight, designed not just to protect potential victims but to expose scammer tactics. The question it raises, however, is whether this kind of 'AI scambaiting' can scale ethically and responsibly in the long run.
– Cecilia E. , Senior Marketing Manager at Designit
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