THE ORGANIC RECIPE TO GO VIRAL: Decoding the Secrets of JC Hub Members

Here is the truth, this is not a quick-fix recipe for you to go viral on LinkedIn. If that is what you are looking for, this article is not for you. That secret recipe does not exist.

Instead of aiming to go viral, why don’t you ask yourself, “What am I here for”, or “How can I better serve my audience?”.

Before you continue reading, don’t forget to follow our page to get the latest updates!

(We attached recent content from JC Hub Members as example. Tap the photo to see the whole post)

Now, Roll-up your sleeves, and let us begin!

1. Start with a Meaningful Purpose

Always begin with a purpose. Every day on LinkedIn, we log into the platform to create, educate, entertain, and inspire people. If you are on LinkedIn because you want to sell your products/ services or collect followers, you need to wake up!

That is not how you grow here.

Having the incorrect purpose will lead you to exhaustion and eventually self-destruction.

"How do I do it?"

A valuable advice from JC Hub Digital Content Marketing Consultant, Nurjesa Shehadeh

"Remember to put yourself in your audience's shoes. You are writing for them and not about you. Ask yourself, whom am I serving with my content? How can I help them?"

If you still haven’t figured out your purpose, that’s your first assignment.

Find your purpose!

2. Pour a quarter of the soul

What makes humanized content more interesting?

Let's take a look at Richard van der Blom (JC Hub Founder) post about the Bullying on LinkedIn.

Richard van der Blom said, "...if you read the comments, many members experienced the same type of bullying"

Some criticised him of pointing out criticism and negativity, while others showed their support and encouragement for speaking up. But you know what, it's not about who is right and who is wrong. The Algorithm doesn't criticised comments. Good and Bad are both engagement.

If these bullies scares you to start creating, remember Richard van der Blom 's next advice

"Don’t focus on the negative comments, use BAMO (Block and Move On), as they will grow when given attention."

People buy from people. We buy the experience. We buy because of the stories we read from people. Aiming for Humanized content helps you connect to your audience in a deeper sense.

The key to your audience's hearts is their desire. What would they want? How can you help them achieve that? 

We talked about the LinkedIn Algorithm but we should remember that Algorithms work on how humans interact with your content.

No matter how much you hate selfies and stories about the crying CEO, or Richard busting Bullying, there is something to human vulnerability, personality, and human imperfections that attracts people. 

Do you know why company pages don't get the attention they longed for?

The answer is simple. People are attracted to personalities and stories they could relate to. If your brand or company doesn't have that, you might need a little rerouting with your brand strategy and positioning.

3. Whisk some data

Why is it important to add data?

Adding data to your content helps you build a strong foundation of information. From time to time, people need numbers to solidify the concept that you shared.

Ex1: Through Employee Branding and Thought Leadership we have attracted more talents to apply to our company.

Ex2: We didn’t expect that within the last 3 months, our recruitment rate would dramatically increase by 10% every month, a total of 30% because of Employee Branding and Thought Leadership on LinkedIn. 

Again, thoughts without supporting numbers are just mere thoughts.

But there is something you need to be careful of. Numbers don't make sense to some people. And others don’t want to be treated like a mere stat.

The challenge? How can you interpret the data in the most creative and relatable way?

4. Infuse it with Practicality and Applicability

How realistic is your Call-to-Action? Is it possible for your audience to achieve that end?

Here is another example from Martijn Holtes (JC Hub Social Selling Trainer). He posted about his 5 Super Simple Tips to Effective Though Leadership.

Martijn Holtes said,

"I keep it short and practical on topics my audience knows me on."

Some creators overkill their content. Making the result unrealistic to achieve.

He further said,

"Stop overthinking your content and start creating. Choose 1 target audience and choose 1 topic you want to be known on with that audience. Create at least 2 posts every week for the next three months before you change your strategy."

Nowadays, people would prefer a self-paced approach to learning, they need something easy to translate and apply.

Here’s the key: Remember that everyone is busy, and make sure that every dwell time in your content is worth it.Most people don't know this, but the value of your content is based on how it influences a person. If your content taught, inspired, and entertained people, keep going, you are on the right track.

5. Spice it up with humor

The best way to kick-start attention is smart humor. 

Don't waste real-life visualisation of renowned marketing/sales theory like Jesse Bak (JC Hub Social Selling Consultant) did.

"I was laying on the beach in Sicily when I was filming this video. After being heavily involved in strategic plans in Q2, it was necessary to clear my mind. As you can see in the example, I just could not resist filming this one. It was just too perfect!" Jesse Bak said.

He also added his 3 Main Content Creation advice,

"1. Create content about a topic that you like and most comfortable with; 2. Write content at times that you feel like writing, don't force it too much; and 3. Determine a realistic cadence in advance."

We’ve seen a lot of memes from the past week. Though it's easy content, the challenge falls to how you can stay in touch within the context of your content.

Most people struggle because of this question, “How can I be funny when I am not a comedian?” You don’t have to. Observe the nuances where most people unknowingly fall short and remember the Second Tip!

How can you make people laugh while staying in the context?

6. A squeeze of Inspiration

Now for the last squeeze, why do we create content?

Is it for the reaction, to go viral, or to increase engagement?

Maya Angelo said,

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

We all wanted that same thing. To be the first person in the mind of our prospects.

The aim here is not to go viral once and later be forgotten. It’s about touching and transforming lives through your company, brand, and your whole being.

How about you? What is your purpose? Let us know in the comments!

If you find this insightful, Share this to your friends and colleagues.

------------------------------------------

Want more Inspiration? We at Just Connecting are here for you and your team of experts! We can provide tailor made:

- Social Selling Programs

- LinkedIn Marketing Programs

- Employer Branding / Employee Advocacy Programs

- Thought Leadership / Digital Leadership sessions

- and many more...

Online or on-site.

Or just ask us for a 90-minute inspiration session and get all the goodies in one bag!

Provided by one of our 14 established experts in 7 native languages!