People before progress – thank you to an amazing team that developed SterlingHawkins.com
Nobody does it alone. Nobody.
Newly launching SterlingHawkins.com I experienced this first hand. It wasn’t just about goals, although we had lots of them. It wasn’t just about willpower, although we had plenty of that too. What propelled us forward, what propels all of us forward, is having and working with a rich tapestry of people to support, collaborate and share.
It might sound obvious. But I notice inmany of the teams I work with, there’s an over indexing on individual high performance. Elevating each individual to the next level. While our individual performance is necessary, that approach overlooks a critical aspect of long-term success. Lasting achievement stems from sustaining a collective of people working together. It’s not just about being high performing people. It’s about being a high performing team.
You know that I’m all about realizing our potential. And it’s easy to get caught up in it. But we have to remember to prioritize people before progress to ensure steps we take yield the greatest potential of the whole – not just the greatest potential of a single (or a few) individuals. This is what yields high performing cultures.
The new brand launch wasn’t a solo endeavor by any means. It really was this incredible group of different people and companies that came together bringing unique skill sets, talents, ideas and perspectives around a vision. I’ve listed them below and have endless gratitude for their part in our work. Together, I’m really proud of what we’ve created. It wasn’t a solo journey. It was a collaborative effort.
As important as sustaining results are. Sustaining a collective of people around us to support is even more important. Again, nobody does it alone. People come before progress.
1.Strategy, coordination and integration: Haviland Hawkins
2.Core positioning, brand development and strategy: Sara Smith
3.Speaking reel, videography, narrative development: Matt Kranitz and team
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4.Web copy and positioning: Upwardly, Trish Snyder
5.Brand design: 5 Lakes Design, Kendra Cagle
6.Website: GoLive
7.Social video content: cicospace
8.Launch strategy & marketing: SpeakrBrand
Senior Manager / Consulting Business & Content Creator
6moVery informative
Craft purposeful stories with the right ingredients to resonate with your audience | Our content's inspired millions to support socially responsible brands and causes | #brandstorytelling #copywriting #impact
6moSterling, it was a dream to collaborate on your story with you, Haviland Hawkins and Sara E Smith. Everyone brought distinct perspectives and insights to our conversations, which led to more precise, nuanced and compelling storytelling on your website. Everything looks excellent btw. Congratulations to you on leading with a clear vision and props to all the professionals who helped you make it real!
Best-Selling Author | Globally Recognized Growth Keynote Speaker | Award-Winning Thought Leader | 1M+ No Matter What Movement
6moHaviland Hawkins, Sara E Smith, Matthew Kranitz, Trish Snyder, Upwordly Content || Strategic Brand Storytelling, Kendra Cagle, GoLiveHQ, Cicospace, Aaron Knipp, SpeakrBrand, Conner Krizancic, Aastha Singh