Seeing Machines participates in U.S. Department of Transportation's Distraction Action Forum
U.S. Department of Transportation's Distraction Action Forum

Seeing Machines participates in U.S. Department of Transportation's Distraction Action Forum

On August 28, Seeing Machines was pleased to attend the U.S. Department of Transportation ’s (DOT) Distraction Action Forum. This event helps to advance the DOT’s National Road Safety Strategy, a comprehensive approach to implementing the Safe System’s Approach to road safety.

Seeing Machines was represented by our US based partner, JT Griffin , at the daylong event. 

The forum featured remarks from top DOT officials including National Highway Traffic Safety Administration NHTSA ’s Deputy Administrator, Sophie Shulman, Deputy Secretary Polly Trottenberg, Acting Undersecretary for Policy Christopher Coes, and Federal Highway Deputy Administrator Kristin White. DOT leadership shared their commitment to stopping distracted driving while experts from around the U.S. shared how the problem of distracted driving has grown.

Deputy Administrator of NHTSA, Sophie Shulman
Deputy Secretary of U.S. Department of Transportation, Polly Trottenberg

Attendees included automotive OEM’s, Tier 1 suppliers, road safety advocates, and researchers all committed to stopping distracted driving. 

The event concluded with breakout sessions where attendees had the opportunity to share thoughtful and candid comments on solutions, both short term and long term, to stop driver distraction. Driver Monitoring Systems are a proven solution for distracted driving and complement advanced technological solutions for traffic deaths and injuries which are a core component of the safe systems approach. 

NHTSA should be commended for broadening the definition of impairment to include distraction, drowsiness, and alcohol as part of an Advanced Notice of Proposed Rulemaking (ANPRM) for Impairment Detection issued earlier this year. The rulemaking was required by Congress as part of the Infrastructure Improvement and Jobs Act which became law in 2021. The ANPRM is the first step toward a formal rulemaking for technology to help prevent impaired driving.

Seeing Machines will continue to work with NHTSA and others interested in promoting roadway safety to implement a final rule, it’s the only way to ensure we get people home safely.

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