Setting Yourself Up for Content Success in 2025

2025 is just weeks away, and now’s the perfect time to set yourself up for content success in the new year. Whether you’re looking to grow your reach, strengthen your personal brand, or connect with a wider audience, a well-thought-out strategy can help you get there.

But success doesn’t just happen—it’s the result of planning, reflection, and staying ahead of the curve. By aligning your content goals with your professional aspirations, you can make 2025 a year of growth and meaningful impact. In this edition, we’re sharing tips, tools, and best practices to help you thrive as a creator.

From analyzing what worked in 2024 to embracing trends like short-form video and authentic storytelling, let’s dive into the steps you can take now to position yourself for success in the year ahead.

As always, we’re here to support you on your journey. What are your top priorities for 2025? Drop us a comment below—we’d love to hear from you! 

Building a Future-Ready Content Strategy

A few things to think about when building your content strategy for the coming year.

The start of a new year is the best time to reevaluate and refine your approach to content creation. A future-ready strategy begins with looking back on the past year to understand what resonated with your audience and where there’s room to grow. It’s also about aligning your efforts with the goals you want to achieve in 2025, whether that’s building thought leadership, growing your network, or experimenting with new ideas.

Here are four steps to help you create a strong foundation for the year ahead:

Reflect on 2024

What performed well this year? What didn’t resonate? Reflecting on your successes and lessons learned gives you valuable insight into what resonates with your audience and what to build on in the future.

Define Your 2025 Goals

Do you want to grow your followers, establish your professional presence, or generate more networking opportunities? Be clear about your priorities to shape your approach.

Experiment Early

Test new formats, topics, or themes now to see what clicks with your audience. We’ve seen that video posts on LinkedIn get 1.4x more engagement than other formats, so if you haven’t tried it yet, now is a great time to give it a shot. Plus, experimenting early gives you a head start on refining your strategy for  the rest of the year.

Streamline with Tools

Make 2025 your most efficient year yet. Use scheduling tools to plan posts, analytics to track performance, and AI to support brainstorming and content creation.

By reflecting, planning, and embracing innovation, you can create a content strategy that not only meets your goals but also keeps your audience engaged. The steps you take now can set the tone for a year of consistent growth and meaningful impact.

Best Practices for 2025

Stay ahead by building these best practices into your strategy.

As we move into 2025, embracing key best practices can help you stand out and connect with your audience more effectively. We recommend focusing on authenticity, community engagement, and interactive formats to create content that resonates while keeping your strategy dynamic.

Here are four tips to keep in mind for 2025:

• Short-Form Video: With video leading engagement across platforms, consider how you can incorporate quick, impactful clips into your strategy.
• Interactive Content: Polls, Q&As, and live events are more than engaging—they foster direct connections with your audience.
• Authenticity: Now more than ever, audiences value content that feels real. Share your challenges, wins, and lessons learned to build trust and relatability.
• Community Building: Focus on consistently engaging with people you admire to build meaningful relationships that go beyond surface-level interactions. Thoughtful comments and genuine conversations create opportunities to connect on a deeper level, fostering trust and mutual respect over time. It’s also a great way to demonstrate your expertise, win-win!

By planning thoughtfully and leaning into these approaches, you can set yourself up for a successful and impactful year of content creation.

Ready, Set…Content Challenge!

What’s one lesson you learned in 2024 that you plan to take into 2025?

Each year brings its own unique lessons, shaped by our experiences, wins, and even setbacks. Reflecting on those moments can offer clarity and inspiration—not just for yourself, but for others in your network. 

This month’s content challenge is all about looking back at 2024 and identifying a key takeaway you’re bringing into the new year. Was it about embracing innovation, fostering connections, or simply finding balance?

To join the challenge, craft a post answering the question: What’s one lesson you learned in 2024 that you plan to take into 2025? Don’t forget to use the #OneThingToKnow hashtag and share your post link in the comments below. We can’t wait to see the insights and stories you share!

What’s New

Insights to help you get more visibility with your content on LinkedIn.

At LinkedIn, we’re committed to helping your content reach the right people while keeping our community a safe place for professional growth. We consistently hear from our members that they appreciate content that’s helpful and professional, particularly posts that address professional news, industry insights, career tips, and business advice. 

With that in mind, we’ve put together a list of content types to avoid, as this reduces the chances of your content being shared broadly on LinkedIn. We hope the following reminders are helpful and can’t wait to see what you share next! 

Content that doesn’t foster a supportive community on LinkedIn:

• Promotional or off-topic: Skip content that just promotes products, services, or events without offering insights or news. People appreciate posts and comments that are relevant and add professional value.
• Engagement bait: Avoid posts that explicitly ask for likes, shares, or comments. Instead, ask for thoughts and feedback to encourage meaningful conversations. 
• Unoriginal: Refrain from resharing posts without adding personal insights. Offering your unique point of view makes your input more impactful.

Content that erodes the professional nature of LinkedIn:

• Unconstructive: Keep discussions constructive and respectful to support a positive environment for healthy dialogue.
• Adult and sensitive: Stay away from posting sensitive, adult, or unsettling content, as it may not be suitable for LinkedIn’s professional setting.

For more details, read our content recommendations. 

Featured Posts

Here are some standout posts to draw inspiration from.

What makes Ariel’s post stand out: 

🌟 Ariel’s post hooks the audience right away by clearly setting expectations. From the first sentence, she tells readers what the post is about and positions herself as someone with valuable insights to share.

🌟 Her video is packed with meaningful moments that tell a story of growth. These clips aren’t just random highlights; they show the real-life impact of her persistence.

🌟 She ends with a thoughtful question that draws people in and turns the post into a conversation, creating a space for others to share their stories and feel celebrated.

What makes Geoffrey’s post stand out:

🌟 Geoffrey’s opening line draws readers in by balancing humor with relatability. Mentioning a big life change like moving while hinting at the challenges of freelancing makes the audience curious to learn more and sets up the video perfectly.

🌟 His video is an epic showcase of his creativity and technical skill. He not only entertains but also demonstrates his expertise, making the content both engaging and a clever portfolio piece.

🌟 His call to action is casual yet effective. Inviting messages of all kinds feels approachable and open-ended, creating opportunities for connection without sounding pushy.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them. 

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ⬇️