This Week on Social - 30 Million Followers in 38 Days, YouTube Focuses on Community, CeraVe is in it's Soap Opera Era

Each week, the marketing team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻

This week we look at Mr Beast making YouTube history, Snapchat's latest partnership, YouTube is focusing on building community, and so much more...

Don't Miss This Week's Headlines!

(1/5) YouTube Brings Creators and Fans Closer Than Ever 🫶🏻

YouTube wants to bring creators and fans closer than ever...

YouTube is testing a new Community Spaces feature on selected creator profiles, providing a dedicated area for fans to engage through text posts.

This feature builds on YouTube’s Community Posts, allowing fans to share their own posts and interact with creators more directly. It’s all about fostering deeper connections and lively discussions.

For creators, this means a new avenue to engage with fans and strengthen their community ties. The ability for fans to post and creators to respond could significantly enhance fan loyalty and interaction.

(2/5) 300 Million Reasons to Celebrate 🥳

Guess who just leveled up in the YouTube universe? Hint: He’s got 300 million reasons to celebrate!

Our favorite philanthropist-turned-YouTube-legend, MrBeast , just crossed a mind-blowing 300 million subscribers! He went from 270M to 300M in just 38 days!

To mark this milestone, MrBeast gathered 50 of the world’s top YouTubers for his latest mega video, “50 YouTubers Fight For $1,000,000.” Think of it as the YouTube Olympics, with creators battling in Greenville, NC for the grand prize.

The video smashed records, amassing over 70 million views within the first 24 hours. It's now MrBeast’s most viewed video on launch day, though the GTA VI trailer still holds the overall 24-hour viewership record.

Samsung Electronics scored big as the video’s sponsor, integrating their Galaxy Ring and Z Flip6 into the challenges. It’s a win-win for brand visibility and engagement.

(3/5) Snapchat's Latest Partnership 🤝🏻

Guess who's getting a makeover in ad tracking? Snapchat!

Snap Inc. has teamed up with media measurement company VideoAmp to bring agencies next-level ad tracking and planning tools. This partnership is all about giving ad agencies deeper insights and broader reach.

VideoAmp offers cross-platform tracking data, helping brands measure the full impact of their ad campaigns. Now, with Snap's data in the mix, you'll have an even clearer view of how your ads perform across video and AR formats.

With over 300 million Snapchatters engaging with AR daily, the integration with VideoAmp ensures you can effectively plan and measure campaigns that leverage Snap’s innovative AR capabilities. Understand how your ads drive key metrics like incremental reach and TV Tune-in.

The advanced analytics from this partnership will enable more precise campaign planning, ensuring advertisers can make informed decisions about their Snap ad investments. This is Snapchat's way of saying, "We’ve got your back!".

(4/5) CeraVe is Bringing Drama to your Skincare Routine 🧴

It’s skincare education like you’ve never seen before.

CeraVe is spicing things up with a hilarious soap opera-themed campaign for their Hydrating Facial Cleanser. Think dramatic overacting, frosted lenses, and doppelgangers—all starring actress Xochitl Gomez.

The campaign includes a two-minute video filled with soap opera clichés, featuring a family whose CeraVe has been swapped for bar soap, causing all sorts of melodramatic chaos. It's a perfect blend of humor and education aimed at Gen Z.

CeraVe has teamed up with 30 influencers to create soap opera-worthy content. They’re also launching a mobile tour with stops in NYC, Chicago, Nashville, and Atlanta, offering games, photo ops, expert advice, and free samples.

Partnering with influencers like Dr. Dustin Portela, the campaign emphasizes proper cleansing routines. With 43% of consumers still using traditional soap, CeraVe’s mission is to educate while entertaining, making dermatologist-approved skincare fun and accessible.

Fresh off their big wins at Cannes for the “Michael CeraVe” ad, CeraVe continues to push creative boundaries, proving that even skincare can have its dramatic (and humorous) moments.

(5/5) Illinois is Looking Out for Kidfluencers 🧒🏼

Lights, Camera, Action... and pay up, parents!

Illinois now mandates that parents must stash away 15% of earnings for their child stars. If your little one is on-screen 30% of the time, it’s time to set up that trust fund!

Once these kidfluencers hit 18, they can cash out their earnings and even demand those embarrassing old videos be deleted. And if parents don’t comply? Court time, baby.

This law echoes the protections for child actors in Hollywood, thanks to cases like Toy Freaks and DaddyOFive, where child welfare was a serious issue.

With kid-focused channels like The McCartys and Ninja Kidz TV booming, this law ensures young talents get their fair share, recognizing the big bucks flowing into kids' content.

As social media becomes a legit career path, this law highlights the need for legal safeguards, ensuring that today’s kidfluencers have the same protections as traditional child entertainers.

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!