The Social Receipts #2: Boost Your Brand with the Power of Social

Each week, the team at Giraffe Social will be sharing our thoughts and opinions on the biggest stories in the world of social media! It’s your one-stop shop for all things social.

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Maximize Your Brand’s Reach: Instagram’s Ultimate Live Streaming Guide Revealed!

Instagram has published a new guide to live streaming in the app, which is great for brand outreach. The guide covers basics like:

• Scheduling broadcasts to interact with your audience in real-time.
• Incorporating co-hosts to facilitate live chat and engagement.

When you start streaming, Instagram will notify your followers when you’re live, allowing them to join and comment, fostering some great audience connection.

After the broadcast has come to an end, the video can be stored in your Instagram archive (along with posts and stories), saved to your external camera roll, or shared back onto Instagram in the form of a reel.

So it's a win-win! You get the boosted engagement from the live stream, and then a chance for additional views by reposting the stream to your feed seamlessly.

Instagram’s new live streaming guide isn't just a tool - it's a blueprint for transforming audience interaction. By integrating these strategies, brands can move beyond passive content delivery to dynamic, real-time conversations that build loyalty and amplify reach. It can become a good opportunity to shape brand narrative and foster community.

Revolutionise Your Ads: Meta’s New Feature Finds Discounts and Boosts Targeting Like Never Before!

Meta has introduced a new way to incorporate offers into your ads with an updated URL ingestion process.

By entering the URL for your campaign, Meta detects any discounts and promo codes on your website and showcases them in your promotions.

No longer do you need to manually select what discounts and codes you want to feature in your ads. Meta handles it all.

This helps you target the right audience at the right time, based on their previous ad activity, enhancing ad effectiveness and results.

Meta is once again simplifying the customisation process for their paid ads. Their latest feature allows you to enter the URL for your campaign and Meta will not only incorporate these offers into your ads, they'll do so in a way that ensures the timing of your targeting is most relevant to each customer. It's great to see Meta continually levelling up their automation tools to make things easier on marketers. 

Boost Event Engagement: TikTok’s New Eventbrite Integration Makes Promotion Effortless!

Did you know that TikTok has partnered with the event ticket retailer Eventbrite?

This makes it easier than ever for creators and fans to promote Eventbrite links in-stream on the video-sharing platform. The integration allows:

• Inclusion of links to publicly listed events on Eventbrite within TikTok clips.
• Viewers to tap through to the Eventbrite app or website to learn more and make a booking.

This significantly simplifies sharing events to drive engagement and attendance.

By seamlessly embedding event links directly into your TikTok videos, you can turn casual viewers into engaged attendees with just a tap. This powerful tool will amplify your event promotions and will make the customer journey so much more convenient because now, your next big event is just a swipe away.

When working in social media it is always important to stay ahead of the trends and try and find new and exciting ways to engage your audience when posting. Here is a list of some of my top content creation ideas to implement within your social media strategy.

• Case Studies: Develop detailed case studies that highlight how your clients products or services has successfully solved problems for their audience.
• Expert Round-ups: Bring together industry experts to share their insights on a relevant topic in a LinkedIn newsletter or post as a weekly round-up.
• Storytelling: Focus on leveraging the power of storytelling to deepen the connection with your client's audience.
• Testimonials: Build trust and credibility by posting testimonials from real customers to provide social proof, demonstrating a positive experience with the brand.
• Sustainability: Share your sustainable elements within your company to engage and market towards younger consumers.
• Collaboration: Collaborate with other creatives on social media to reach a wider audience by showing up on each other’s profiles.

Tune In

In this week’s Social In 10 podcast episode, we’re talking to Dung Nguyen, the Head of Creative Kids EMEA & Benelux Local Productions at Warner Bros Discovery, as well as our Head of Social here at Giraffe, Dani.

We cover topics such as unlocking the secrets of creative excellence within the industry, and understanding the difference between marketing to Gen Z and the other available demographics.

Check out the latest episode of the Social in 10 podcast for all of that and more 👇

https://thegsmpodcast.buzzsprout.co