Start Trend on TikTok: What Brands and Creators Need To Know?

It’s all about drive and power.” Drilla’s Opps and Blocks “TikTok forced me to buy it.” If you’ve recently been on TikTok, these will all sound familiar, and you’ve likely seen these trending TikToks all over your FYP. It’s great to be aware of current trends, but where can you learn how to start your trend on TikTok?

Quick TikTok Stats

TikTok, as a concept and app, is one of the most influential trends in history. TikTok was launched in September 2016 and was the most downloaded app in the United States in October 2018. TikTok surpassed 3 billion downloads in less than four years and reached one-third of all social media users worldwide. It took nearly a decade for Facebook and Instagram to reach that user base. TikTok appears to have mastered the social media growth formula, and you’d be wise to follow in their footsteps.

Because there are profits to be made from creating unique content, let’s look at some TikTok stats to understand your potential audience better when you figure out how to start a TikTok trend:

• TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first half of 2021, with 383 million installs between January and June. Between January 2018 and July 2020, the number of users in the United States increased by 787.86%. TikTok has 73.7 million monthly active users in the United States, according to eMarketer (and is forecasted to reach 88.7 million by 2024).
• Daily, TikTok has 50 million daily active users in the United States, equating to 18.68 percent of mobile internet users.
• Young demographic – Sixty percent of TikTok’s population in America is female, while forty percent is male. Sixty percent range in age from sixteen to twenty-four. Two-fifths are between the ages of 25 and 44. Eighty percent of those polled are between the ages of 16 and 34. A younger audience can spend more time per day viewing media.

Top creators earn more than $5 million per year, so knowing how to start a trend on TikTok is useful information for both individuals and brands. TikTok trends with hundreds of millions (or even billions) of views and thousands of participants are common. A trend is a visible and reproducible movement, sound, or hashtag (or all three): a behavior is performed by one user, then by another, etc. The behavior can be modified or changed to suit each creator, but the core concept and execution remain unchanged. On TikTok, trending sounds and hashtags almost always reflect a newly accepted behavior or cultural meme.

Why Are TikTok Trends Generating So Much Interest?

Creating a TikTok parodying someone else’s work is so simple that it leaves plenty of room for other forms of creativity. Do you want to make a video with someone else’s sound? Simply add the sound to your video as an audio track. Do you want to comment on someone else’s content? Simply use the duet feature. Using the app, you can shoot, edit, and manipulate videos in minutes.

How to Start a TikTok Trend vs. How to Find a TikTok Trend

TikTok’s Discover page includes a curated list of the most recent trends. It concentrates on the most popular sounds and topics. The best-performing material is given priority placement within these trends. As a result, everyone is on the lookout for the next big thing. Users join trends to advance in their careers and gain more followers. This, in turn, encourages others to follow suit. Even the biggest names in music parody trends started with smaller accounts.

Many users go out of their way to search TikTok for new trends. As a result of its widespread use, #trendalert has become a popular hashtag in its own right. Following this hashtag gives you the advantage of being able to capitalize on whatever trend others have identified.

Do you want to know how powerful trending content can be for your account?

If jumping on the bandwagon of someone else’s content isn’t your thing, but you still want your content to go viral and aren’t sure what to upload, look at previous trends to find common ground. Some of them are required for a TikTok video to become a genesis video or the beginning of the trend. To start a trend on TikTok, your video must include the following elements:

• Simple

The Dreams trend, which featured skateboarding, Ocean Spray Cranberry juice, and Fleetwood Mac’s Dreams, was a great example of simplicity. These three elements are all fundamental to the Dream trend. However, to create recognizable remixes, each of those factors may be replaced with substitutes. TikTok frequently featured people driving or walking, and participants frequently consumed beverages other than Ocean Spray. On occasion, there were those skateboarding with Ocean Spray, but the music wasn’t Dreams.

• Universal

Your video must be comprehended (and usually makes everybody smile). The greater the friction (i.e., the less universal), the less likely it will become a trend. Take, for example, Khabane Lame’s videos, mostly duets in which people make something more difficult than it needs to be, and he responds with a simple solution paired with a deadpan face.

• Reactive

Any popular TikTok craze has an X-factor, and there’s a nagging feeling that something there will cause a visceral reaction (good or bad). The typical tones of viral trends are “surprising, emotionally complex, or extremely positive.”

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• Large Following

While having many followers isn’t required, it does appear to correlate (to some extent) with the likelihood of making a genesis video. This is intuitively correct, and more visibility means more opportunities for people to participate. The great thing about TikTok, however, is that it is optional. Many genesis videos are created by people who did not have a large number of followers before beginning their trend.

Final Thoughts

Starting a TikTok trend has a huge payoff, whether you are a brand or an individual. There is no simple answer to starting a trend on TikTok, though studying trend characteristics may help you start one yourself. Every trend has one thing in common: creativity. Creating new, unique content, studying the reaction, and working from there is arguably the best move you can make.

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