Take the Lead: Have you heard? The riches in the niches.

The old way was to strive for Number 1 on Google but there's a new way in town...

And it's to find your niche.

Definition of Niche - a specialized segment of the market for a particular kind of product or service.

"they believe they have found a niche in the market"

We all hear this time and again, don't we? "What's your niche?"

It's not as simple as that though is it?

This very question can paralyse a business, stopping it in its tracks as the belief then starts to fester, is what they are currently doing not good enough because they don't have a niche?

I say PAH!

Here's what I tell my clients "Remember, your currently serving customers and making money. The next step is to be seriously intentional about what you're serving so you can identify the who. Then you can be seriously intentional with all of your communication activities".

Do you want to be serving burgers or steak? Fries or triple cooked chips...

In a nutshell, sometimes it's really tricky to put a name to the ideal client avatar. Gosh, even I struggle. Because we want to be able to help everyone who needs us. Not anyone who needs us.

It's when we make that distinction that muddy waters begin to clear.

When I work through this element in my coaching programme it is almost always the most frustrating for them. But we come at it from a different angle.

Have you ever reverse engineered your ideal client avatar?

It's a real breakthrough.

Which is why I invited my good friend and work colleague, Jenny Procter of Bondfield Marketing and Host of the Marketing for Introverts podcast, to help unravel this conundrum for us.

My observations and experience are that once you have clarity of what you are offering and who will be dining on it, the conversations flow much better.

What you'll learn from this episode

• The importance of understanding the target market in business, including their needs and preferences.
• Challenges of finding a niche market and building a reputation within that market.
• Significance of identifying key problems and values in niche marketing.
• Difficulty of confessing to a niche and turning down work from outside that niche.
• How the guest found her niche as a marketing consultant for introverts.
• The importance of transferable skills and shared values in business relationships.
• The conversation that led the speaker to find her niche.
• The challenges of finding the right people to work with in business and the importance of authentic content.
• The process of marketing and writing a book, including the value of sharing ideas and experiences.
• The difficulties of defining a niche in business and the importance of accepting and declaring one's niche.
• The importance of finding the right fit in business relationships and having a balance of personalities and perspectives.

I would genuinely love to hear back from you once you've listened to this episode on targeting your ideal clients. This is the link plus a review from your favourite platform would help others find our show.

Next time, I'm going to be sharing a clever formula that will help you craft your Features, Advantages and Benefits only better!

I'll leave you with this quote from Brian Tracy:

Until next time!

Do you need help putting conversations back to the heart of your business to serve your customers? Head to my ChinWAG diary link to find a good time to chat.

THANKS A BUNCH FOR READING, SHARING, LISTENING AND SUPPORTING!

Remember, you never know where a conversation will lead...it's up to you to take the lead.

Stay Curious & Speak Soon,

Wendy

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Who is Wendy?

With 36 years making conversations count for others, 18 of those years running her own business, she's started approx. 2 million conversations, helped 1000's of people through her training sessions and lined up billions of £££'s in potential opportunities. 

"Don't let worry get in the way of your business building new relationships with customers." 

Fancy a ChinWAG? Explore how she can help you.

Buy her Book, a best seller on Amazon, how to sell over the phone that shares making conversations count.

Listen to Wendy's story Wendy shares why she loves helping others start conversations.