Is Telemarketing a Beneficial Activity for Your Business?

Is Telemarketing a Beneficial Activity for Your Business?

Telemarketing is the method of using the telephone to achieve or contribute to marketing and sales goals.

It includes:

  1. Selling products and services
  2. Creating awareness about seminars, training and new offers
  3. Generating leads and appointments for the sales team
  4. Conducting surveys and collecting feedback
  5. Raising funds.

And so on.

Many businesses regardless of size, have adopted telemarketing calls because technology has made it a viable option for teams of any size, ranging from two people to 2,000.

But should your business venture into it? Will the resources be worth the investment?

Telemarketing has advantages and disadvantages. Let’s examine them so that you can make a more logical decision.

Knowing telemarketing advantages and disadvantages can help you take an educated decision on whether it’s a viable activity for your specific business

Advantages of Telemarketing

Here are three advantages of telemarketing:

1. Quick Results

Since telemarketers’ primary role is to make phone calls, they can complete connecting with a database far quicker than salespeople who have to make calls, set appointments, meet customers, and so on.

The automated dialing feature saves agents the time and effort of manually having to dial through a database, which helps them achieve results faster.

2. Easy Connection with Customers

Telemarketers can quickly answer questions that your prospects might have about the product or service. They can also set reminders for callbacks to prospects who asked to be called at a specific time.

Thus, your team can reach more potential customers over the phone than through door-to-door marketing, not just in quantity but also over a wider geography. In other words, your agents become more efficient and effective.

3. Better Control of Output

It can be quite a task to keep track of how salespeople pitch to prospects and how they use their time. You have to take their word for it because you cannot attend their prospect meetings and they may not follow the disciplined structure of updating the CRM software.

But you have tools that can help you track everything related to your telemarketing team’s performance right down to the last metric. You can listen to their calls (real-time and recorded), track each call’s duration and their conversion ratio, and train them to improve their performance accordingly.

In telemarketing, you have better control over the output as compared to conventional sales.

Disadvantages of Telemarketing

Here are three disadvantages of telemarketing:

Click here to continue reading...

Need telecaller at ghaziabad, 9871286050

Like
Reply

To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics