Ten of the Best SEO Tips and Relevant Statistics

Understanding the intricacies of search engine optimization (SEO) is crucial for every blogger aiming to maximize their website’s visibility and organic traffic. In the vast digital landscape, search engines rely on numerous ranking factors to determine the relevance and quality of web pages. These ranking factors, often called “SEO weights,” are vital in deciding where your blog post appears in search engine results pages (SERPs).

By comprehending the actual SEO weights and optimizing your content accordingly, you can propel your blog to higher rankings, attract more visitors, and ultimately achieve your online goals. In this article, we will explore the essential SEO weights and ranking factors that bloggers should focus on to increase their search visibility and drive targeted website traffic.

SEO Tip #1 – Create High-Quality Content

High-quality content is crucial for SEO success. Pages with longer content tend to rank higher. Aim for content that provides in-depth information and is valuable to your audience.

Why Does Creating Good Content Matter for SEO?

Creating good content is essential for SEO because search engines like Google prioritize delivering high-quality and relevant content to their users.

Here are some of the most compelling statistics on how content relates to SEO

• 91% of all pages do not receive organic traffic, primarily due to lacking backlinks.
• Approximately 66.31% of pages lack even a single backlink.
• 26.29% of pages have links from less than three websites.

According to a study conducted by Ahrefs in 2020, which analyzed approximately 900 million web pages, a significant positive correlation was discovered between word count and the average number of referring domains.

Key takeaways on SEO and Content:

• 2,000 Words and above, along with optimized h1 and h2 tags.
• Long-form content tends to outperform shorter content.
• Bigger is not always better.
• It is not the content link. It is the backlinks the article acquires.
• Internal linking is critical.

As a result, the impact of content length on rankings appears to follow a two-step process rather than a simple equation of “longer content equals better rankings.”

Longer content tends to attract more backlinks.

More backlinks correlate with better rankings and increased organic traffic.

From personal experience, I created my first long-form content by combining several related posts with no inbound links and a high bounce rate.

In March 2020, I compiled a series of posts focused on a central theme: WordPress Maintenance. The post’s title was “WordPress Maintenance Tips You Should Not Ignore.”

This particular post was quite extensive, spanning a whopping 3,411 words. It was the longest post I had personally written.

Interestingly, the post achieved a commendable average position of #2 in search engine rankings, with frequent ranking instances at #1.

What makes this achievement even more noteworthy is that no inbound links were pointing to the page, highlighting the significance of the quantity and quality of content. This case served as a valuable lesson in understanding the impact of content on search engine rankings.

While rankings may remain constant for a while, it’s important to note that my post has experienced a decline in its average position, currently standing at #15. However, there are some positive aspects to consider. One notable development is that I now possess a URL that has garnered significant attention from Google. To capitalize on this, it’s crucial to go beyond merely updating the title, as I have previously attempted but have not succeeded in ranking back to my old position. Instead, by introducing fresh and engaging content and improving overall, I can significantly enhance my chances of reclaiming a top-ranking position.

The fact that I do not have any inbound links to the post is the most likely reason for the decline in rankings.

If blog posts are not ranking, primarily because of high-volume keywords and keyword difficulty, undertake a comprehensive overhaul by rewriting and restructuring the content.

To revive an old blog post and improve its chances of ranking, you can follow these steps:

1. Target new keywords: Identify relevant keywords with lower competition that align with the content of your blog post.
2. Update the on-page SEO: Optimize the meta tags, including the title tag, meta description, and header tags, using the new target keywords.
3. Update the body content: Rewrite and expand the existing content, incorporating the new target keywords naturally and strategically throughout the post.
4. Internally link to new content: Include internal links within the blog post that direct readers to other relevant and valuable content on your website.
5. Add and optimize new images and videos: Enhance the visual appeal of the blog post by adding high-quality images or videos and optimizing them with alt tags and relevant captions.
6. Fix the format: Improve the formatting of the blog post to make it more visually appealing and easier to read. Use subheadings, bullet points, and short paragraphs to enhance readability.
7. Correct typos and improve readability: Thoroughly proofread the post, fixing any spelling or grammatical errors. Ensure the content flows smoothly and is easy for readers to comprehend.
8. Update the blog post with a new date: Change the blog post’s publication date to reflect the latest update. This signals freshness to both readers and search engines.
9. Reindex your blog post with Google: Submit the updated blog post URL to Google for reindexing, allowing search engines to crawl and rank the new version of your content.

By following these steps, you can give your underperforming blog post a significant boost in visibility and improve its chances of ranking higher in search engine results.

Read SEO Tips #2 through #10 here.