TOP 5 PODCASTS OF THE WEEK 02/22
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
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1) Do This, NOT That- SECRET to Staying in INBOX! Ask Us ANYTHING
In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.Key Discussion Points:
2) The Email Marketing Show- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING
Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion. Join hosts Rob and Kennedy for this episode packed full of just good stuff!
3) Scrappy ABM- Solo Marketer Playbook for Vertical SaaS with Sam Kuehnle of Loxo | Scrappy Playbooks
In this episode, host Mason Cosby interviews Sam Kuehnle, VP of Marketing at Loxo, a recruitment software company. They discuss the strategies and tactics Sam used as a solo marketer to build Loxo's marketing program from the ground up, including focusing on operations and data, leveraging macro and micro content, and aligning marketing with sales.
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4) Yeah, That's Probably an Ad- Maximizing Cross Chapter Networking
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58. Then on game night, when the L'Oreal-owned brand unveiled its ad, the whole prank made sense.
Joining Adweek's community editor, Luz Corona, on this week's podcast to discuss this marketing masterclass are: Charlotte ‘Charlie’ Tansill, Ogilvy North America’s president of PR, influence and social; and Adam Kornblum, SVP, head of global digital marketing for CeraVe.
They discussed how the stunt took on a life of its own and how it “wasn’t just 1 idea, but 100”. They also spoke about the magic that can happen when agencies and clients collaborate effectively, as well as the campaign as a piece of “edutainment” — something intended to both entertain and educate.
Adweek's agencies and brand editor, Jameson Fleming, also joins Corona this week as a special guest to discuss the buzziest moments from this year's Super Bowl.
5) Uncensored CMO- Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)
Host Jon Evans welcomes Bozoma Saint John, a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. Tune in to hear her story and learn from her takeaways for how she got to where she is today!
To those of you who may have some "petty" in you...