Another Friday, another hot Pulse. 💗 This week - 2023 trend forecasting abound, Instagram launches friend-friendly features, Elon jet drama, and we surface the best & brightest gems from around industry. 💎 Get your weekly download!
--------------------------------------------------
- Twitter banned the @ElonJet account tracking Musk’s flights, reinstated it, then banned it again - Link
- Elon Musk starts banning critical journalists from Twitter - Link
- Elon Musk Says ‘Ad Free’ Version of Twitter Blue is Coming - Link
- Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream - Link
- Twitter’s Set to Free-Up Unused Twitter Handles, Add Up-Front View Counts to Tweets - Link
- 53% of Brands Won’t Pay for Verification on Twitter, Survey Suggests - Link: The team from Capterra sought to find out, surveying 300 US marketing and advertising professionals to get their thoughts on Elon’s paid verification program.
- Twitter’s New Rules Around Live Location Sharing Could Open Up New Avenues for Political Censorship - Link: Following an incident involving his young son, Elon Musk called on his team to implement new rules around location tracking.
- Twitter Shuts Down Revue Newsletter Platform Following ‘Twitter Files’ Response from Former CEO - Link: Less than 24 hours after Dorsey posted his response article, Twitter sent an email to all Revue users informing them that the platform is shutting down next month.
- Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements for the Holidays - Link: Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app.
- Instagram Challenges BeReal and Adds Notes Short-Message Feature - Link: With fresh ways to connect with friends, is Instagram trying to be Instagram again?
- Instagram launches new tool to help hacked users regain account access - Link: Instagram is adding new ways for users to recover accounts that have been hacked. Regaining access to hacked accounts has long been an issue.
- Meta Shares a New Overview of its Evolving Efforts to Tackle Mass Manipulation Efforts - Link: Meta has published a new overview of its evolving efforts to combat coordinated influence operations across its apps.
- Meta Shares Video Ad Tips, Based on 70 Campaigns - Link: Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key best practices, strategies and tips to help improve your video marketing approach.
- TikTok Tests New Horizontal, Full-Width Display for Videos - Link: TikTok’s latest experiment on this front is a YouTube-style horizontal full-screen display option, providing a whole new way to view TikTok clips.
- US Lawmakers Call for Full Ban of TikTok Due to Data Tracking Concerns - Link: TikTok is facing yet another legal challenge in the US, with Republican Senator Marco Rubio introducing bipartisan legislation to ban the app from operating in the US, primarily due to concerns around data collection, and TikTok’s linkage to the Chinese Government.
- Snapchat Touts the Rising Value of AR for Promotions - Link: Snapchat has shared that Walmart’s recent Catalog-Powered Shopping Lenses reached over 35 million users in the app, leading to more than 161 million virtual trials of featured Walmart items.
- Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers - Link: Reddit’s launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach.
💡 Industry News & Highlights:
- TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report - Link: TikTok has published its 2023 ‘What’s Next’ report, which looks at the key shifts that TikTok’s seeing, from a marketing perspective, within the broader scope of engagement across the app.
- Why Logitech added BeReal to its holiday marketing plans - Link: Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”
- Starbucks ties NFTs to loyalty program in beta launch - Link: Starbucks Odyssey allows rewards members to take part in interactive challenges, or “Journeys,” to win a digital NFT “Journey Stamp” and bonus points toward overall rewards totals.
- NARS launches digital brand ambassadors inspired by lipstick shades - Link: Avatars Maxine, Chelsea and Sissi are visual representations of the make-up brand’s best-selling Powermatte Lipsticks.
- Doritos launches #NameThatTriangle social media contest - Link: Frito-Lay brand Doritos launched #NameThatTriangle, a national social media contest challenging consumers to show off triangle-inspired haircuts for the opportunity to win tickets to Super Bowl LVII.
- White Claw partners with Netflix for murder mystery game - Link: White Claw and Netflix teamed to create a limited-edition murder mystery game, “Crack the Claw,” timed to the release of “Glass Onion: A Knives Out Mystery,” per details shared with Marketing Dive. Promotions for the tie-up include an ad spot and a social media activation.
- Coca-Cola promotes sustainability advances with ‘Recycled Records’ - Link: Coca-Cola is celebrating the switch from green to clear plastic bottles for brands Sprite, Fresca and Seagram’s with a new campaign titled “Recycled Records.”
- 9 campaigns that boosted the mood in 2022 - Link: Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
- Downy Unstopables recruits masked celebrity for build up to Super Bowl - Link: Downy Unstopables purchased a 30-second ad spot for the Super Bowl LVII, signifying the first time the Procter & Gamble-owned brand will advertise during the game in over a decade.
- Diverse representation in video ads receded in 2022, analysis finds - Link: Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis by TV and video ad server Extreme Reach.
- Agencies show signs of confidence in 2023 ad spend, survey finds - Link: Three-quarters of executives at media agencies ranging in all sizes say overall advertiser spending will remain steady in 2023 while only 20% of respondents predict cutbacks, according to research conducted by connected insights company Pixability.
- Ethical AI use, product placement become bigger CMO priorities, Gartner says - Link: Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive.
- 10 Email Marketing Tips to Help You Cut Through Inbox Clutter [Infographic] - Link: The team from Rezdy share their email marketing tips in this infographic.
🌊 Social Trends & Insights:
- Snapchat Outlines its Top Lenses, Songs, Locations and Other Trends of the Year [Infographic] - Link: Snapchat has shared an overview of the top Snap trends of 2022, including the most popular Lenses, Snap locations, movies, songs and more.
- New Report Shows That Young Users are Increasingly Turning to TikTok for News Content - Link: TikTok is becoming a source of news and information, as more news organizations look to lean into the platform, and establish connection with the next generation of consumers.
- The Top TikTok Trends to Try This Week - Link: Each week, Later updates this resource with the top TikTok trends heating up on the feed, what they are, and how one can incorporate them into their strategy.
- The Top Instagram Reels Trends to Try This Week - Link: As Reels & TikTok don’t always share the same trending formats - each week, Later updates this resource with the top Instagram Reels trends gaining traction on the feed, what they are, and how one can incorporate them into their strategy.
😎 Content Creator Updates:
- 10 TikTok Tips for Creating Content — According to TikTok - Link: ICYMI: TikTok recently announced the Fall Semester curriculum of its Creative Agency Partnerships University (CAP) program.
- 15 Influencer Marketing Trends to Watch in 2023 - Link: What is a UGC creator? Is live shopping back? How much niche-r can content get? Later digs into these questions and more.
- How to Increase Instagram Engagement in 2023 - Link: Here are 11 tried-and-tested ways to increase your Instagram engagement in 2023, from Later.
- 10 Instagram Marketing Trends You Need to Know in 2023 - Link: Creator-inspired content is set to inform how we post, vintage-like features are making a comeback, and we’re going to see more boosted content.
💜 Other Engaging Posts of the Week:
- A plasma physicist explains what’s next after this week’s nuclear fusion breakthrough - Link: Scientists need better targets to shoot and even more advanced lasers.
- The Verge’s 2022 holiday gift guide for working from home - Link: Elevate your workspace aesthetic or just become a more productive human with our work-from-home gift guide.
--------------------------------------------------
