Week of May 15 - May 19

Another Friday, another illuminating bi-weekly Pulse. 💗 This week - more metaverse activations, beverage industry insights, AI chatter, and epic Fortnite moves. Plus, we continue to surface industry news & ad spend gems from Nobox’s main industries: Entertainment, Food & Beverage, and more. 💎 Tap in!

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📱 - Social, Metaverse, and AI

• How Will Twitter Change Under a New CEO?
• Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months
• 10 Social Media Trends to Follow in 2023
• Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance
• Meta Shares its Latest VR Developments, Including the Capability to Use VR Headsets in a Moving Car
• Gartner: 45% of executives have increased AI investments due to ChatGPT

🎮🔊 - Industry News - ENTERTAINMENT 

• TENCENT MUSIC'S AI PLANS
• Fortnite Is Headed To The Olympics As An Official Esport
• FORTNITE MAKER EPIC GAMES INVESTS IN DIGITAL FASHION COMPANY
• Roblox grows revenue, users despite flagging metaverse buzz
• H&M brings ‘Stranger Things’ to Roblox for summer clothing experience
• NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

🍔🥤 - Industry News - FOOD & BEVERAGE

• How Taco Bell feeds hungry musicians and helps them ‘Live Más’
• Pepsi presses play on summer with Bad Bunny, Apple Music
• AB InBev’s Kona beer surfs into summer with new name, brand refresh
• Coors Banquet celebrates legacy by helping entrepreneurs start their own
• Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
• Inside Propel’s first brand campaign with Michael B. Jordan
• Minute Maid’s first global campaign supports new unified visual identity

💡 - Industry News - CREATIVE AGENCIES

• Why some advertisers are reconsidering old school marketing channels
• Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands
• TOP 5 FOOD AND BEVERAGE MARKETING IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW
• 20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
• HOW BRANDS ARE SUPPORTING MENTAL HEALTH AWARENESS MONTH

🌎 - En Español

• La app de ChatGPT para iPhone es oficial: así puedes usar la IA desde tu móvil
• ¿ChatGPT es cosa del pasado? Claude es la nueva Inteligencia Artificial que procesa 3 veces más
• Una falla en Facebook envió solicitudes de amistad sin consentimiento de los usuarios
• Instagram y Facebook te dejarán gestionar la publicidad
• Estas son las nuevas herramientas de IA que presentó Google:cinema:
• Montana se convierte en el primer estado de Estados Unidos que prohíbe TikTok
• YouTube habilita para TV anuncios de 30 segundos que no podrán saltarse

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