Week of Mar 13 - Mar 17

Another busy week, another action-packed Pulse. This week - Meta makes more moves, TikTok ban worries, AI-generated chatter, and we continue to surface industry news & ad spend gems from Nobox's main industries: Food & Beverage, Entertainment, and more. Take 10 and tap in!

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📱 - Social & Metaverse

• OpenAI checked to see whether GPT-4 could take over the world
• Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway
• Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs
• Meta Winds Down NFT Projects to Focus on Other Elements
• TikTok Will Now Enable You to Start Over in the App by Refreshing Your Algorithmic Recommendations
• TikTok Looks to Highlight its Value to the US Economy, Amid Ongoing Debate About Banning the App

🎮🔊 - Industry News - ENTERTAINMENT 

• How Roblox hopes to assuage consumer advocates’ safety concerns with its new ad standards
• After The Last of Us, Everything Will Be Transmedia
• Twitch CEO Emmett Shear is stepping down
• As video games become cultural juggernauts, marketers still struggle with buy-in

🍔🥤 - Industry News - FOOD & BEVERAGE

• Rémy Martin integrates QR codes into murals celebrating hip-hop
• Coors Light helps calm anxious basketball fans with beer-flavored ice pops
• Twisted Tea drops vasectomy underwear for March Madness
• ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

💡 - Industry News - CREATIVE AGENCIES

• Pinterest Announces New Video Content Partnership with Dotdash Meredith
• 100 days of frenzied hype around generative AI
• How Silicon Valley Bank’s collapse could compound a marketing slowdown

🌎 - En Español

• Los ingresos publicitarios globales de TikTok alcanzarían los 15 mil millones de dólares este año
• OpenAI, creador de ChatGPT, presenta su nuevo sistema de IA GPT-4

💜 Related to Our Work & Other Engaging Posts:

• Why Roku brought its cityscape screensaver to life at SXSW
• LinkedIn Adds AI-Generated Profile Summaries and Job Listings
• OpenAI Releases New Version of GPT, as Generative AI Tools Continue to Expand
• Microsoft announces Copilot: the AI-powered future of Office documents

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