What is the Best Technology for Your App- Native/ Hybrid/ Mobile Web?
RAVI SHARMA
IT consulting | Virtual CxO Service | Programmatic Advertising | Lead Generation with AI | Remote Staffing Specialist | Cyber Security | AI | Cloud | Drive sustainable growth | IIM-C alumni ⭐️⭐️⭐️⭐️⭐️
These days when everyone seems to be on the go, people prefer to have an access to information at touch of a finger. Mobile technology has become a vital part of our life. From making an online payment to buying something or in fact looking for the route to a place, everything can be done via your phone. This convenience offered to the customer is now determining the new market strategy.
The companies are simply compelled to develop a mobile based app. Any business which has a website for purpose of sales promotion or brand building, recognizes that the need for mobile-based promotion. A mobile app for that reason has become order of the day.
Offering your customers, a mobile app is totally a strategic decision, but what you intend to spend determines the platform. It is very important to fully comprehend the mobile development alternatives available for your app. It is vital to decide on all those points prior to developing the mobile application.
There are basically three kinds of mobile app development platforms. These are
- Native
- Hybrid
- Mobile Web
Ascertain the pros and cons of all the three platforms to find out which one suits you and why.
Knowing about Native Mobile Apps
The Native Mobile Apps are particular to a specific mobile platform, such as Android, iOS or Windows. These are designed with aim of working on specific platform for which are made.
When is it beneficial to use a Native App?
Native apps operate on operating system by fully utilizing features of device hardware such as the Camera, Bluetooth, GPS, Address Book etc. They offer smooth experience to the user. Gaming calls for superior experience as well as performance. With native app the developers are able to offer the users an experience with which they are totally familiar. This leads to better playing experience. Selling app with view to earn benefits is another factor to vouch for native app. In case you intend to charge the users for purpose of downloading app, it is better to go for native apps. The app store charges a huge percentage for both the sale of app and in-app purchases.
Advantages of Native Apps
- Native platform facilitate the users to make use of the app in a personal as well as interactive way and that also on regular basis sans any problem.
- The Native apps respond better to gestures of the user such as pinches and swipes
- Offers superior performance along with easy responsive experience
- You can use them offline
- As they are made on specific platform, testing the app becomes easy
- Monetization Advantages
- Can be used without internet facility by making use of phone’s functionality
- Uses features of your phone like cam, GPS etc
- Work fast
Disadvantages
- Only meant for the platform for which they are built
- Need to be developed across different platforms so as to reach wider audience
- High cost of investment
- Need developers with high experience to maintain
- Developer to pay fairly high percentage of share to app store
- User information at huge risk from mobile theft
Knowing about Hybrid Mobile App
As the name suggests “Hybrid App” are partly native and partly web. These are actually web content enclosed in local repository.
When to Use a Hybrid App
It is possible to port hybrid apps across different platforms. They encompass benefits of web app features. They are developed to work across wide range of gadgets. There is hardly any coding problem involved making it highly suitable when it comes to bolstering different platforms.
On programming front hybrid apps do not call for much effort. They are easy to deal with as they do not necessitate specific programming needs. Also there is no need of built-in APIs, so no backend integrating hassles. As compared to native apps these can be made on a lesser budget. So if funds are constraint and you want access across multiple platforms you must go for hybrid apps.
Advantages of Hybrid App
- Easy to design
- Facilitates cross-platform development this minimizes development costs
- Apps which operate on hybrid platform can access most of device functions so you can work offline also
- Easy maintenance
- Present monetization solution in case developer intends to take charge from user for downloading an app
- Easy availability of web developers
Disadvantages of Hybrid App
- Low on performance when compared to a native app
- Not all native features will be available for use
- As compared to native apps, it’s difficult to identify bugs in a hybrid app and time-consuming fixing them
- App stores take a considerable amount of share from the developer for making the app available for its users in the store
- Hybrid apps make use of web views using https protocol; they are prone to attack as they use APIs. Hybrid apps can face all sorts of vulnerabilities that could be introduced due to the use of HTML5
Knowing about mobile web apps.
Mobile Web Apps are basically not applications; they are in fact websites which function quite like a native app. They operate via a web browser. What makes them different is that the layout is configured to be used on mobile device. When you use mobile phone to access a site via Google Chrome or Safari; the website comes in front of you like a webpage. Mobile web apps call for single time coding. This creates cross-platform mobile applications which run on different devices.
When to Use a Mobile Web App
Mobile Web Apps make use of single coding thus allowing developers to deploy the same on varied platforms at the same time. They are more suitable when app presents more content in place of functions such as a news app. Approval app stores is not a requirement. Basically, there are no stringent rules which you have to follow for purpose of mobile web app development.
Advantages of mobile web app
- Cross-platform compatibility
- Faster to make
- Affordable
- Can be run on different devices using same base code, this includes both iPhone and Android.
- Offers access to latest app on mobile
- Do not call for any kind of approval process from the app stores so user gets the app very fast
Disadvantages of mobile web app
- Mobile browsers come with limited capabilities in comparison to browsing on the laptop or for that matter app itself
- Do not make use of phone’s features, like camera, GPS
- Unable to bolster custom graphics
So, go ahead weigh the pros and cons of each platform and then decide whatever suits your needs and budget.
Looking for an expert advise?
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About Ravi Sharma:
I help businesses to build:
✔ Their better connectivity with their existing customers
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8ythere are a number of points there that simply aren't true. But otherwise a nice general overview.
Team Lead Digital Marketing | SEO & Content Strategy Expert | Growth Expert | Passionate Storyteller
8yThere a lot of confusion among people related to the platforms and I guess this post will be a guide for them.
IT consulting | Virtual CxO Service | Programmatic Advertising | Lead Generation with AI | Remote Staffing Specialist | Cyber Security | AI | Cloud | Drive sustainable growth | IIM-C alumni ⭐️⭐️⭐️⭐️⭐️
8yI post this informative article for those decision makers who manage their business growth and want to get develop their mobile app but do not know which technology best suite to their need.
Digital Marketing Manager | Demand Generation | Sales Enablement | Marketing Automation
8yGreat article - thank you for sharing. I really appreciate your post and agree with you. Thanks for good information and way of explaining. This will be really useful. It has many important things about what is Hybrid/Native mobile App, and its use and also why it is used. Thanks for posting such information.