What Germans Think of India: Insights and Perspectives

Germany and India have enjoyed strong diplomatic ties since 1951, forming a robust partnership in various areas, including trade, education, and tourism. Germany is known for its technological advancements and efficiency, while India is celebrated for its rich culture, spirituality, and ancient history. Understanding how Germans perceive India and its people offers interesting insights into this relationship.  

Perceptions of India among Germans vary. Some view India as exotic and mystical, while others see it as chaotic and crowded. However, many Germans appreciate India's rich cultural heritage, including its music, food, and spirituality. India's growing economy and technological advancements have also caught the attention of German businesses, leading to increased trade and investment. Educational exchange programs between the two countries have further strengthened cultural ties, allowing students to experience each other's cultures firsthand. 

Key Takeaways:  

• Germans have diverse views of India but generally appreciate its rich culture and growing economy. 

• Indian culture has influenced German society, including food, fashion, and music. 

• Educational exchanges have deepened cultural connections between India and Germany. 

1. Perceptions of India in Germany-  

Cultural Exchanges:  

Germany and India have a long history of cultural exchange. Germans are fascinated with Indian culture, especially its music, dance, and cuisine. Indian classical music and dance performances are popular in Germany, and many Germans learn Indian dance forms like Bharatanatyam and Kathak. Indian cuisine is also well-loved, with many Indian restaurants and food festivals across the country. Yoga, Ayurveda, and meditation are widely practiced in Germany, leading to the establishment of numerous yoga and Ayurveda centres.  

Business and Economics:  

" German companies are increasingly diversifying and regionalizing their business operations across the globe, engaging with new locations. In Asia, they prioritize India as one of their preferred locations for new investments, due to the size of the population, political stability, and sustainable growth prospects."- Andreas Glunz, Managing Partner International Business, KPMG AG Wirtschaftsprüfungsgesellschaft.  

India is a significant trade partner for Germany, one of India's largest trading partners in the European Union. Many German companies invest in India, viewing it as a market with immense potential. The Indian government's efforts to improve the ease of doing business have enhanced India's reputation as a business destination in Germany.  

India's Growing Importance for German Companies:  

• India's significance as an investment destination is growing steadily. According to a recent survey, 78% of German companies plan new investments in India by 2029, a 19% increase from 2024. 

• The top three factors making India attractive are low labor costs (54%), political stability (53%), and a pool of qualified specialists (47%). By 2029, 45% of companies aim to use India for production targeting both the local and Asian markets, up 12% from 2024. 

• As of June 18, 2024, India’s booming economy continues to attract German businesses, with nearly 60% planning to increase their investments this financial year. Additionally, 78% of companies expect rising sales, and 55% anticipate higher profits. 

• Looking ahead five years, 82% of companies expect increased turnover, and 74% foresee higher profits. By 2029, 37% of respondents predict sales growth exceeding 20%, and 25% anticipate profit growth over 20%. 

• These insights come from the "German Indian Business Outlook 2024," a survey by KPMG in Germany and the Indo-German Chamber of Commerce (AHK India) conducted between April 9 and May 20, 2024, focusing on the business expectations of German companies in India. 

• India's relevance as an investment is underscored by the current investment plans of companies. This year, 59% of surveyed firms plan to expand their investments, a 23% increase from 2021. This trend highlights India as a key destination for German investments. 

2. Influence of Indian Culture in Germany-  

Germany has a long history of engagement with Indian culture, influencing various aspects of German society. From cuisine to spirituality, India has left an indelible mark worldwide.  

Cuisine: 

Indian cuisine has gained popularity in Germany, with numerous restaurants serving dishes like biryani. Indian spices and ingredients are also widely available in German supermarkets, encouraging people to try Indian cooking at home.  

Festivals: 

Indian festivals such as Diwali and Holi have become popular in Germany. Diwali, the festival of lights, is celebrated with diyas (lamps) and fireworks, while Holi, the festival of colors, involves throwing colored powder and water, attracting many participants in German cities.  

Yoga and Spirituality: 

Yoga, originating in India, has become increasingly popular in Germany. Many yoga studios and schools offer classes in various styles, promoting physical exercise and mental well-being. Indian spirituality, including meditation and Ayurveda, has also influenced German practices, with teachings from leaders like Mahatma Gandhi and Swami Vivekananda impacting German society.  

3. Educational Exchange- 

Germany and India have a long history of educational exchange. Figures like Rabindranath Tagore promoted cross-cultural dialogue by visiting Germany to recruit scholars.   

Students in Germany: 

The exchange of students and young researchers has grown significantly, with over 28,000 Indian students enrolled in German universities as of 2021. Agreements like the 'Indo-German Partnerships in Higher Education' further strengthen cooperation, providing opportunities for students from both countries to study abroad.  

Collaborative Research: 

Research collaboration between German and Indian universities has been growing. The German government actively promotes this partnership through the 'Indo-German Science & Technology Centre' (IGSTC), launched by the German Federal Ministry of Education and Research (BMBF) in 2010. The IGSTC supports joint research and development projects like renewable energy, biotechnology, and nanotechnology. It also provides funding for collaborative research projects.  

The Goethe Institut has also facilitated cultural and educational exchanges between Germany and India for over 60 years. The Indo-German School Exchange initiative fosters long-term partnerships between schools from both countries, offering a strong network and regular online events for exchange.  

Overall, educational exchanges between Germany and India have been successful, promoting cross-cultural and intellectual dialogue and providing opportunities for students and researchers to collaborate in both countries.  

4. Tourism and Travel-  

German Tourists in India: 

India has seen a notable increase in German tourists. According to the German National Tourist Office, there was a 30% growth in tourism, with over 800,000 overnight stays by Indian tourists in 2023. In December 2023, India recorded 51,666 overnights in Germany, a 2.2% increase compared to December 2022. 

Although the number of Indian tourists in Germany is slightly below 2019 figures, the overall trend shows a strong recovery rate. Germany continues to be a favored destination for Indian travelers due to its easy accessibility and diverse tourism experiences.  

Cultural Tourism: 

Germany's rich history and culture attract many Indian tourists. Scenic landscapes, historic landmarks, and renowned cuisine are major draws. Indian tourists are increasingly interested in the sustainable tourism experiences that Germany offers.  

The German National Tourist Office in India promotes eco-friendly and sustainable tourism to raise awareness among travelers. They encourage tourists to explore Germany's culture, landscapes, historic sites, and cuisine while being mindful of their environmental impact. 

Germany is becoming a popular destination for Indian tourists particularly interested in cultural and sustainable tourism experiences.  

*Note: Data may vary check official websites for accuracy.  

Conclusion: 

Germany and India share a positive and multifaceted relationship. “I’m certain that many will take advantage of these opportunities and want to work as skilled professionals in Germany,” said Federal Chancellor Olaf Scholz on a visit to India in February 2023.  

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FAQ’s:  

1. What is the general perception of India among the German population?  

The perception of India among the German population is generally positive. India is often viewed as a culturally rich and diverse country with a booming economy.  

2. Are there significant Indian communities in Germany, and how do they integrate? 

There are significant Indian communities in Germany, particularly in cities such as Frankfurt, Munich, and Berlin. Indian expatriates have formed various cultural and social organizations to promote Indian culture and traditions in Germany. Integration into German society varies among individuals, but the German government gives support to immigrants to help them integrate into society.  

3. What is the experience of Indian students and professionals living in Germany?  

Indian students and professionals in Germany usually have a positive experience. Known for its high-quality education and job opportunities, especially in STEM fields, Germany is a top choice for Indian students to study abroad.