Why I Will Never Become *** Top Digital Strategy Voice *** On Linkedin.

Morning,

this morning, I was asked again by @linkedin to answer questions to become a *** Top Digital Strategy Voice ***.

The inconvenient truth is: I will never become a *** Top Digital Strategy Voice ***.

Why? Because of the way the attribution of such a label work.

In this case: because Linkedin mixes up 'digital business strategy' with 'digital marketing strategy'.

Then, other digital marketeers that also mix up the two give, based on that wrong definition, likes. And then this person becomes *** Top Digital Strategy Voice ### becomes the system is based on the number of likes.

Even if they are wrong!

'digital strategy' is not the same as 'digital marketing strategy'.

Digital strategy = Digital BUSINESS strategy.

As management consultant, solopreneur, corporate company, founder of a startup, director of a scaleup or owner of an SME you...

1) You first have to define your new AI-powered digital BUSINESS STRATEGY', your new AI-strategy, your new digita strategy but powered by AI as new wave of technological innovation.

2) Then you have to implement it in an aligned way within the whole organization as part of your new Lean & Mean AI-powered business model and in particular your new aligned AI-powered organizational design.

With all the people in your new ai-powered business ecosystem as the foundation of your virtual organization as 'virtual structure' in that new aligned organizational design.

3) As an integral and aligned part of that, you define your DIGITAL MARKETING STRATEGY, aligned to your overall digital business strategy.

More: The Democratization Of AI, ChatGPT And The Great AI-Layoff in Marketing & AI And The Death Of The Dinosaurs

And you have to use new & innovative AI-powered reference models and digital strategy models instead of the old-school 'large dinosaur' digital business strategy models like the ones by Michael Porter, BCG, SWOT, The Lean Startup and Business Model Canvas (BMC) etc etc.

Because all the innovators on linkedin forget the most important type of innovation: strategy model and reference model innovation.

And that is exactly one of my proven area of expertise since 1993 based on practical knowledge and experience in both the corporate 'large dinosaur world'in ICT and digital transformation and the limitless online world of thefree internet since 2001 and completely since 2011.

Conclusion.

Based on the criteria of Linkedin, I Will Never Become *** Top Digital Strategy Voice *** On Linkedin. The question is: do I mind? No. Why? Because digital marketeers in large dinosaur companies are not part of my digital blue ocean business strategy and therefor not of my digital blue ocean marketing strategy in general and specifically on LinkedIn either.

I however will keep on answering the questions. why because I believe that it is important to help eachother surviving and thriving in the AI-powered economy and the new age of work, including in marketing an communication.

By sharing relevant knowledge and experience instead of spreading what we call in knowledge management 'false expertise' presenting yourself as 'false authority'. It is not really important if you do it on purpose or not. You are doing it.

Hope this helps you to survive and thrive in the AI-powered economy inside and outside our current work 'large dinosaur work environment', finding meaning in your life like i did in 2011 after leaving the corporate rat race as one of the most important 'pivots' in my career as you can see on my LinkedIn-profile.

Have a nice day.

p.s. And remember Hitler also had a lot of followers and likes and we all know how that ended.

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