Why are you failing at getting leads on LinkedIn?

Why are you failing at getting leads on LinkedIn? 

As I scroll through the posts, I’m amazed at how many LI members miss the basic rules of marketing.  Do you want click throughs? Emails, Phone calls or do you want comments and likes? Either way most are missing the mark.  Marketing/Sales has a specific formula. It’s like this: 

1.  Attention  
2. Interest 
3. Conviction 
4. Desire 
5. Action 

Skip one of these 5 steps and you’re out 

1. Attention is the most difficult step. You have to grab the reader’s attention in the first 3 seconds. Every product or service is in our face trying to get our attention. You really need to concentrate on getting the reader’s attention or they’ll scroll right past your post. 

How do you grab the reader’s attention?  Learn how by looking at the other posts and ads on the internet. Why did you stop to read those posts or adverts?  Something got your attention. What was it?  Why would a reader stop at your post? What is your USP, Universal Selling Proposition?  Fine tune your headline. You want a headline that grabs the reader. If you, do it right, the reader will stop scrolling and invest the time to read the first line in your post. If the first line of your post doesn’t capture their interest, you’re out. 

Here’s an example of a good headline:  

If you want to be happy, this is for YOU! 

Who doesn’t want to be happy or happier?  

(I’ll cover the rest of the steps latter)