You're Starting Your Launch All Wrong And Here's Why
Attention course creators…
I don’t want to burst your bubble, but have you really started on the right foundation when it comes to your course?
I hope yes.
Cause that will make or break your course launch.
Let me ask you, what’s the first thing you consider when launching your course?
Is it the course topic?
The launch plan?
The price?
The lead magnet?
The copy?
The course title?
If you’re saying “YES” to one of these…
I hate to break it with you, but you’re doing it WRONG, my dear.
The first thing you need to identify when it comes to launching your course is this.
Your course launch goal.
Here are just a few goals most course creators have:
TO MAKE MONEY
This goal is the most common goal starting course creators have.
I’m not saying this is not good.
In fact, this is great.
It’s called leverage.
Course creators use courses to have another source of income; not just mere income, but passive income.
And this income is being used to fuel your business, like scaling your marketing efforts, outsourcing and investing in yourself.
TO HELP OTHERS
Course creators are the most compassionate niche I’ve worked with.
The fact that you help people make their lives better is a remarkable thing.
That’s why I love working with you.
You’re like the present heroes in this modern age.
You give a solution which will make people go from point A to point B.
An ultimate point which maximizes someones…
Skill.
Ability.
Lifestyle and well-being.
That’s why as a copywriter, I support you on that mission.
Cause I know for a fact that you’re a catalyst.
A catalyst of change.
TO BUILD AUTHORITY
Another reason why course creators launch their courses is to exemplify their expertise about the topic.
Teaching is proof that you know what you know.
If you can articulate the topic and transfer that knowledge to a group of people…
It’s a clear indication that you are an expert.
People follow someone whom they think is an authority.
And launching a course is a great way to do just that.
So...
You MUST and SHOULD identify your goal first... before you can start anything related to your course launch.
If you become clear as to your goal, you become clear as to where you want to go.
You now have a path which leads to your success.
Think with the end in mind.
If you know the goal, your eyes are on the prize.
PRIZE = GOAL
And when you gain that level of focus, it becomes easier to create a strategy which will make your launch a success.
If you have a goal, every step you do supports your launch.
Clarity surely kicks in.
You know where you are, and you know your final destination.
And with that, your launch success is within reach.
No doubt about that.