YouTube Statistics: Latest Trends Every Youtuber Should Know in 2024

A quick glance into the vast world of YouTube statistics and you realize that they are more than just numbers. 

They are a reflection of global trends, user behaviour, and YouTube’s growing impact on the lives of people who consume as well as create video content. 

As we step into 2024, understanding the importance of these statistics is just as crucial as learning how to make a YouTube video. 

Why? Regardless of whether you're a marketer, content creator, or a business, having an idea of the latest trends on YouTube can offer a competitive edge in your niche. 

In this article, we’ll take a closer look at some trending YouTube statistics for 2024. 

We explore what the numbers are pointing at in several categories, ranging from general usage to specific trends in business and advertising on YouTube.

General YouTube Statistics

1. Monthly Active Users

As of 2024, YouTube boasts over 2.7 billion monthly active users worldwide according to a report by Statista, highlighting YouTube's position as one of the most universally used online video hosting platforms. 

The best way to take advantage of this traffic is to actively upload videos to YouTube at least once every week. 

Create an upload schedule for your YouTube content and stick to it. 

This builds consistency and builds realistic expectations in your audience on when to expect a new piece of content from your channel.

2. Daily Video Views

YouTube experiences more than 1 billion hours of video views daily as the YouTube statistics from Comparitech pointed out. This staggering number underscores the immense amount of content consumed by users globally every day. 

This is yet another indicator of how your YouTube videos can reach potentially millions of people daily. 

Consistently posting videos multiple times a week can help you tap into this traffic and increase the views and engagement you receive on your channel.

With the popularity of YouTube Shorts, try breaking down your content into shorter 15-second or 30-second clips and post them as Shorts daily.

Capitalizing on consistent uploading, whether through long-form videos or through YouTube Shorts, will help your content reach more viewers in the long run.

3. Mobile Usage

The latest Think with Google statistics have found that 70% of YouTube views now come from smartphones and tablets, illustrating a significant shift in how audiences are accessing video content.

That’s why optimizing your content to mobile viewing can significantly enhance engagement and watch time on your channel. 

This includes using vertical or square video formats for better display on smartphones and tablets, ensuring clear audio for headphone users, and including subtitles for accessibility. 

4. User Demographics

A Social Media Usage survey by the Pew Research Center found that YouTube's user base is incredibly diverse, with 81% of U.S. adults across various age groups, genders, and ethnic backgrounds reporting they regularly use the platform.

To make your content appeal to a diverse audience, start researching and understanding the unique interests and needs of different age groups, genders, and ethnic backgrounds. 

Tailoring your content strategy to include a variety of topics and formats can help you increase your channel's appeal and potential for growth in the long run.

5. Average Viewing Session

An article on YouTube Usage from GitNux found that the average mobile viewing session on YouTube lasts more than 40 minutes and has been steadily increasing over the years.

Consider producing longer-form content to capitalize on this trend. 

This approach can encourage viewers to engage with your channel for extended periods, potentially increasing watch time and improving your content's visibility on the platform. 

Additionally, consider creating series or playlists that naturally encourage binge-watching behavior, keeping viewers hooked and coming back for more.

6. YouTube's Brand Value

According to Statista’s report, YouTube's brand value has surpassed $29.71 billion, reflecting its massive impact on the digital economy and its role as a key revenue generator for parent company Alphabet.

7. Content Uploads

Every minute, approximately 500 hours of video are uploaded to YouTube, according to a report by Oberlo. This statistic highlights the platform's vast and varied content, offering endless choices for viewers.

To stand out in this crowded space, hone in on a unique niche or perspective that can set your content apart. 

Additionally, invest in high-quality production and visual storytelling to capture and retain viewer interest. 

Engaging titles and thumbnails can also play a significant role in making your videos more discoverable amidst the vast array of choices available to viewers.

8. YouTube’s Global Reach

YouTube is localized in over 100 countries and available in 80 different languages, covering 95% of the internet population, according to an article by Backlinko. 

This global reach makes it a powerful platform for cross-cultural content and international marketing.

To tap into the global reach of YouTube, try video localization.

In other words, produce your YouTube videos in multiple languages so that it can garner engagement from audiences who don’t speak your native language.

YouTube Usage Statistics

9. Average Time Spent on YouTube

Users spend an average of 49.7 minutes per day on YouTube as of 2024, according to the latest data by Oberlo. This reflects a growing engagement trend, as individuals increasingly turn to YouTube for entertainment, information, and education.

Consider researching content ideas that cater to the diverse reasons people visit YouTube, such as entertainment, information, education, and so on. 

As mentioned earlier, develop a content calendar where you upload multiple times a week and include a mix of these diverse elements in your videos 

This can help satisfy viewer needs and encourage them to spend more of their daily time on your YouTube channel.

10. YouTube’s Global Popularity

Oberlo's data on most visited websites found that YouTube is the second most visited website in the world, being a great example of YouTube’s popularity among the global population of Internet users.

11. Hours of YouTube Videos Watched

An article by TechViral indicates that over 500 million hours of videos are watched on YouTube daily.

Try improving the production quality of your YouTube videos to encourage viewers to watch your content for longer.

Video animation and special effects using animation software like Adobe After Effects are a great way to give your videos a more polished and engaging look.

12. YouTube Live Streaming

Live streaming has seen a significant uptick on YouTube, especially in YouTube’s gaming community. 

As per a YouTube Live Streaming report by Zipdo, the gaming content constituted 10% of all YouTube Live Streaming videos.

To capitalize on this, consider incorporating live streaming into your content strategy, focusing on gaming or other interactive video content that encourages viewer participation. 

Engaging directly with your audience through live streams can build a stronger community around your channel and enhance viewer loyalty.

13. YouTube on Television Screens

A watchtime survey from Think with Google found that more than 100M people from the U.S. watch YouTube on a TV screen.

This presents a unique opportunity to produce content that is tailored for a larger display and potentially a communal viewing experience. 

Keep the format and visual quality of your videos in mind, ensuring they are engaging on a big screen as much as they are on a smartphone or tablet.

This might include creating longer-form content that viewers can enjoy as part of their relaxation time, similar to traditional TV shows or movies. 

Additionally, creating content for family or group viewing could open up new audience segments, as YouTube on TV often attracts multiple viewers at once.

14. User Interaction with Ads

According to a report from Google, 70% of viewers bought a brand's product after seeing it in a YouTube ad, showcasing the platform's power in influencing consumer decisions and its effectiveness for advertisers.

It's crucial to create compelling, targeted video ads that resonate with your audience, emphasizing the benefits of your product or service. 

Additionally, utilizing YouTube's advanced targeting options can help ensure your ads reach the right customers who are most likely to be interested in your offerings.

15. Rise in Sports Content Popularity

The consumption of sport content on YouTube is set to rise, with latest reports from Think with Google estimating that sport content viewership on YouTube will surpass 90 million by 2025.

If your YouTube channel focuses on content in the sports niche, make sure to keep your videos updated to the latest sports content.

It’s better to focus on a single topic from the sports niche and create relevant content surrounding it.

For example, if your YouTube channel creates content surrounding basketball, suddenly shifting to content on football will significantly decrease engagement among viewers who visit your channel to watch basketball-related videos.

16. Total YouTube Views by Country

A survey by Backlinko found that total YouTube views by country is the highest in the U.S., followed by India and U.K.

It’s safe to say that these statistics aren’t mere numbers.

They’re a goldmine of emerging trends that provide opportunities for content creators and businesses to take their YouTube game to the next level.

But we’re barely scratching the surface here.

When it comes to using YouTube for business and advertising for instance, we’re yet to explore what YouTube is truly capable of.

We take a closer look at some more YouTube Statistics on user demographics, business and advertising over on our blog.

How can animated videos help you grow your business on YouTube and on other platforms?

Contact us today and let Broadcast2World take care of that for you.