PepsiCo Industry Insiders

Q: How did a national convenience chain drive 5% in incremental sales by clustering stores around unique shopper behaviors? A: By leveraging PepsiCo‘s proprietary Store DNA (sDNA) solution to ensure the right “anticipatory assortment” for each and every retail location. Read the case study in our full “Phygital Forward” #pepviz article to find out which growth driving strategies and solutions are right for you, here: https://bit.ly/pepphygital   #Phygital Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Christopher Yemma Valeria Rivas Shannon Amundson Ryan Sexton Evan Shaver

For the ninth consecutive year, PepsiCo has been named the #1 supplier that sets the standard of performance in the 2024 PoweRanking. We’re honored and thankful to Kantar and our industry partners for this important recognition! The report recognizes PepsiCo for ranking #1 in all of the nine PoweRanking metrics for the eighth year, being consistently consumer driven in all aspects, including: including the clearest company strategy, the most important consumer brand to retailers, and the best combination of growth and profitability, among others. A huge thank you to our associates for helping us drive our consumer-centric organization and for helping all our partners and retailers sprint toward success. We couldn’t have done this without you! #PepsiCoProud Ramon Laguarta, Ram Krishnan, Steven Williams, Bryan Santee, Cara Keating, Kent Montgomery, John S. Phillips, Christopher Yemma, Valeria Rivas

Q: How do you pinpoint the right shoppers to drive household penetration and a 31% increase in media efficiency? A: Partner with #pepviz and PepsiCo and leverage our proprietary Consumer DNA (cDNA) solution to drive “precision loyalty” across shopper channels, online and in-store. Read the case in our full “Phygital Forward” article to find out which growth driving strategies and solutions are right for you, here: https://bit.ly/pep_loyalty #Phygital Bryan Santee, Cara Keating, Kate Garner,  Kent Montgomery, Ellen Webb, Erin Ness Cathey, Christopher Yemma, Valeria Rivas, Shannon Amundson, Ryan Sexton Shyam Venugopal

Every year, Progressive Grocer recognizes the role that women play in the retail industry by naming the Top Women in Grocery (TWIG). We’re #PepsiCoProud to share that five PepsiCo superstars were honored this year, including Catherine Davis, Katie Schiavone, Julie Smanda, Emily Kiely, and Julia Banducci! Diversity of thought is a significant piece of all we are and do at PepsiCo – as it fosters growth and takes our organization, and the diverse communities served by the grocery industry, to the next level. The success of these women leaders testifies to the power of diverse leaders and thinkers. We were proud to celebrate them at the #TWIG awards ceremony, alongside our very own Tameka McBride and Cara Keating. Best-in-class service starts at the top, and Cara and Tameka’s example sets the standard for other women to succeed and advance within the industry. Congrats to all our incredible TWIG honorees, and a special thank you to Progressive Grocer for hosting us! 🎉 Bryan Santee, Kent Montgomery, Valeria Rivas, Marisa Perez Ryan Volmert Matt Vickers ShaRonda Younger

Read our new #pepviz article on the future of phygital here: https://bit.ly/pep_poll

PepsiCo has synthesized a wealth of proprietary data & insights on online and in-store food & beverage shopping behavior to create three powerful strategies for crafting seamless phygital experiences. We call these strategies 1) autonomous convenience, 2) precision loyalty, and 3) anticipatory assortment.   How familiar are you with these strategies? Read our full #pepviz article to find out. Then write the next chapter of phygital shopper strategy in partnership with PepsiCo.   Read the article here: https://bit.ly/pep_strat   Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Chris Yemma Valeria Rivas Shannon Amundson Ryan Sexton

A majority of shoppers today (63%) are shopping for groceries both online and in-store. This represents a remarkable 2.6x increase in “hybrid shoppers” in just the last four years. And this means “phygitally” integrating online grocery shopping with in-person grocery shopping has never been more important. Tag people in your network to share this #pepviz insight. Then tell us how your own food & beverage business is capitalizing on this phygital transformation. Head over to pepviz.com to read our latest thought leadership piece “Phygital Forward” here: https://bit.ly/pepviz_opps Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Ryan Sexton Chris Yemma Valeria Rivas Shannon Amundson Marisa Perez Emily Kiely

That’s a wrap on NACS and Groceryshop 2024! 🎬   From debuting new innovations, product pairings, and industry-leading capabilities, to seeing our execs on stage and meeting with customers, we had a blast with all of you this week.    With major flavor innovations like PEPSI Wild Cherry & Cream, Doritos Golden Sriracha, Rockstar Punched Pineapple, LAY’S All Dressed, Cheetos Puffs Cheese Pizza, and Gatorade Midnight Ice rolling out next year, 2025 is shaping up to be spectacular!      We’re #PepsiCoProud of the way this team continues to partner with our customers and leverage #pepviz data and insights to unlock growth at moments that matter. Most importantly, we do it the right way for our people and planet.    AND a special shout out to our PepsiCo team members named Top Women in Convenience by Convenience Store News last night! We were incredibly proud to celebrate Ariella Weiss, Katie Wallace, Katie Clookie, and Julie Smevoll.     Thanks to everyone who helped showcase our initiatives and made this such a special week!    Ram Krishnan Steven Williams Cara Keating Kate Garner Ellen Webb Chris Yemma Valeria Rivas Erin Ness Cathey Shannon Amundson Ryan Sexton Kent Montgomery Bryan Santee Vince Jones Marisa Perez Emily Kiely Susie Engemann Tej Evans Larissa Jarvis

We ❤️ data and in a recent interview with Total Retail’s Joe Keenan, our very own Ellen Webb broke down the ins and outs of our data-backed #pepviz approach. She shared how PepsiCo is collaborating both internally across teams and with retailers to deliver actionable insights that drive granular, store-level growth. One example is our work to better decipher #GenZ and other growth cohorts so we can collectively build brand loyalty across demographics. Check out the full discussion in the latest episode of Total Retail Talks Podcast: https://lnkd.in/eBa5cY7E. #TotalRetailTalks #PepsiCoProud Bryan Santee Cara Keating Kate Garner Kent Montgomery Erin Ness Cathey Ryan Sexton Chris Yemma Valeria Rivas Shannon Amundson Vince Jones

Heading to Groceryshop in Las Vegas next week? So are we!   We can’t wait to connect with our valued grocery customers and partners to share some of the incredible things PepsiCo has in store.   Starting on Monday 10/7, don’t miss PepsiCo Beverages North America’s CEO Ram Krishnan’s keynote at 10:45am PT where he’ll be sharing valuable insights. Then at 2:55pm PT, catch Mike Glaser, VP, Digital Commerce Marketing on the "Effective Offsite and In-Store Retail Media Activations” panel.   Kick off your Wed., 10/9 at 9:05am PT, with Antonio E., SVP, Emerging Business, for PepsiCo Foods North America at his track keynote on " Reshaping Offerings for the Dynamic Multicultural Consumer”.   And of course, don’t forget to grab your favorite PepsiCo beverage or snack at our display. See you there!   Cara Keating Kate Garner Ellen Webb Chris Yemma Valeria Rivas Erin Ness Cathey Shannon Amundson Ryan Sexton Kent Montgomery Bryan Santee Ram Krishnan Mike Glaser Antonio E. Vince Jones Marisa Perez Emily Kiely