The Current

Michael Epstein, the global and U.S. CEO of Starcom, sat down with our own Stephanie Paterik to share how performance marketing connects with building brands and taking friction out of the traditional agency model. “We seem to be moving more forward in the strategic conversations with our clients than we ever had. That used to be the role of a brand agency. We’re being brought in much earlier to help figure out how to design the experiences potentially before the content,” says Epstein. Watch: https://bit.ly/3B9Jh8Y #marketing #brand #advertising

Inside this edition of The Current:  - We break down the closing arguments in the DOJ’s antitrust suit against Google as the monthslong testimony comes to a close. Now we just have to await the judgment. - Some SSPs and publishers in the U.K. and Europe are utilizing EUID to engage with audiences in a “more personalized and relevant manner.” - We spend 5 Minutes with Starcom’s CEO, Michael Epstein, to explore how performance marketing connects with building brands. #antitrust #adtech #advertising

Could generative AI (GenAI) actually herald a renaissance in quality journalism? While there are fears that GenAI will flood the internet with low-quality content, some of the news industry's top leaders believe the value of premium journalism and content will instead become even more apparent, returning the advantage to the reporter. #journalism #genAI #media

Fresh off the Department of Justice's proposal for Google to sell its Chrome browser for "unlawful monopolization" of search last week, the tech giant found itself back in federal court Monday for closing arguments surrounding its other antitrust trial, to determine if it has a monopoly of the ad tech market. #adtech #antitrust #advertising

The Department of Justice is proposing Google sell its browser Chrome (and potentially Android, too) as a remedy for "Google's unlawful monopolization" of search, according to a court filing last week. There were plenty of takeaways for advertisers from the filing, but here are three of the biggest ones. #antitrust #adtech #digitaladvertising

As closing arguments start today in Google's adtech antitrust trial, the DOJ is pursuing multiple remedies, including Google selling Chrome after a judge ruled the tech giant held a monopoly in search. Check My Ads Institute's Arielle Garcia has been following the case and joins The Current Report to break down her top takeaways, why she thinks Google has already been impacted, even before the judge issues final remedies, and what the future could hold: https://bit.ly/3Z6MfmJ #adtech #antitrust #digitaladvertising 

Last month, supply-side platforms (SSPs) including Criteo Commerce Grid, Google Ad Manager, Index Exchange and Microsoft Monetize, announced their integration with European Unified ID (EUID). This integration enables SSPs to monetize advertiser bids that include EUIDs, helping publishers tap in to this pool of demand and revenue. Media buyers, meanwhile, will be able to better reach authenticated audiences in a privacy-conscious way. #digitaladvertising #advertising #adtech

Just like humans, artificial intelligence is prone to bias. At the recent Women in AI Summit, women in leading roles at major brands like Pepsi, the NFL and Spotify shared how they are working to make AI more inclusive. What’s clear is that every AI machine is only as productive as the women steering the way. #AI #artificialintelligence #inclusion

When Jeff Green founded The Trade Desk in 2009, the concept of streaming premium content on the internet was nascent. Well, 15 years later, everything has changed. In this episode of The Current Podcast, Green explains why the company is launching Ventura, a streaming TV operating system named after the California beach town where the company was founded. It’s a full-circle moment, he tells us, but not just because of the name. Listen: https://bit.ly/4eDtjBN #advertising #adtech #streaming 

It’s been an eye-opening year for many in the media industry. Publisher dependence on social platforms for revenue, traffic, and engagement was on the minds of news media executives last week as they gathered for the Web Summit in Lisbon. And it’s providing fresh impetus for some to reimagine their content and advertising models. #socialmedia #advertising #adtech