TelevisaUnivision Advertising

Donna Speciale, President of U.S. Advertising Sales, joined the "More Than a Numbers Game: Utilizing Data to Drive Representation of Audiences in Media" session during OpenAP's Audience Summit at #CES, highlighting the company's unparalleled ability to help brands authentically connect with diverse audiences. With tools like the TelevisaUnivision Household Graph—offering nearly 100% coverage of Spanish-speaking households in the U.S.—TelevisaUnivision enables marketers to tap into inclusive, data-driven strategies that drive meaningful connections and ROI.

Our Donna Speciale joins the Variety Entertainment Summit at #CES today to talk about the "Business of Media", joining industry leaders to share insights on media innovation, advertising trends, and how brands can unlock the full potential of Hispanic-focused media and grow revenue. Find more details here: https://lnkd.in/eKTW_pdw

Happy New Year! As we kick off 2025, there’s no better time to invest in your future: The U.S. Latino population is projected to reach 81 million by 2040, driven by a new generation born and raised right here in the U.S. Brands that start building connections now with this young, dynamic, and loyal audience are setting themselves up for long-term growth.

As 2024 comes to a close, we’re reflecting on a year that proved La Cultura Lives Here. From elevating cultural moments to driving industry-leading results, we’ve shown the power of authentic storytelling and diverse voices. In 2025, we’re not slowing down. We hope you'll join us as we keep pushing boundaries, amplifying culture, and delivering impact where it matters most. 

Univision is set to finish the year as the no. 1 Spanish-language network across broadcast and cable, leading in Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34. The network of choice for entertainment, news and sports among U.S. Hispanics, Univision boasts double-digit advantages over Telemundo, and will finish 2024 in the top 5 most-watched broadcast networks in primetime, regardless of language. More: https://lnkd.in/eSrXFBXC

The holiday season is in full swing, and Hispanic Americans are proving to be a pivotal consumer group for brands to engage with. 39% of Hispanic Americans plan to spend more this year, compared to just 24% of non-Hispanic Americans. And it's not too late to influence what they purchase: 34% have yet to start shopping! Include Hispanics in your holiday marketing campaigns and ensure brand growth. Check out the full CivicScience report here: https://lnkd.in/gJuEsv7W

As the #1 most-social Spanish-language broadcast network, we have the winning equation, combining our massive scale with trusted voices to deliver results you won’t find anywhere else— like generating 45% higher purchase consideration among influential Gen Zers.

The holidays offer brands a unique chance to resonate with the Hispanic community by celebrating the core values of family, tradition, and quality time with loved ones. At TelevisaUnivision, we understand the power of these connections. That’s why we partner with top Hispanic Creators who excel at storytelling and engaging Hispanic America in meaningful ways. Together, we help brands connect with this dynamic audience and drive impact where it matters most.

Our Leslie Koch, SVP of Así Creators & Social Strategy, joined Brand Innovators Evolution of Media & Marketing Through AI Summit today alongside 🌍 Toby Coulthard, Chief Product Officer at Jacquard; Rob Master, Adjunct Professor; Kathleen N., Associate Vice President of Sales at Teads; and Jay Altschuler, Senior Vice President of Global Media at Mastercard. The session "Creative Media Strategies: How AI is Reshaping Storytelling & Experiences" explored how AI is revolutionizing storytelling and creating new opportunities for deeper impact.

We'll help you take gifting from screen to cart with impactful solutions that drive results. Our social branded campaigns with on-air integrations deliver an incredible 83% higher click-through rate. Don’t just engage—convert with TelevisaUnivision.