WiLD (Women in Leadership Development) | Award Winning Programme

3 Limiting Beliefs That Hold Women Back from Leadership Opportunities 1• “I don’t have enough leadership experience.” Leadership isn’t just about experience—it’s about bringing teams together. 2• “I don’t have the authority or permission to lead.” Leadership isn’t tied to titles or positions—it’s about showing initiative and making an impact. 3 • “I don’t have the right skills for leadership.” Leadership isn’t about mastering every skill—it’s about leveraging your strengths and partnering with others to fill gaps. Elaine Gennery and Margaret Kennedy have a vision to create change for career women. They founded the award-winning WiLD programme to help career women reframe these beliefs and build their unique leadership style. Over six months, WiLD participants develop their personal leadership brand—one that embraces their talents and breaks free from traditional archetypes. Connect with margaret@kennedyinsights.com to learn more about the WiLD Open Programme in Europe and the United States. She would be delighted to share more details with you. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

There is no one right way to lead. Look around, and you’ll see leaders with diverse styles: • Some are people-oriented, while others focus on processes. • Some are deep thinkers, while others strive to make a big impact. When establishing your own leadership style, resist the urge to fit into a traditional mould by compromising who you are. Instead, make the most of what strengthens you. So ask yourself, should you be well-versed in your weaknesses or your strengths? There is one right answer. The WiLD programme helps women explore and embrace a leadership style that’s uniquely their own. Want to bring this programme to your organisation? Connect with margaret@kennedyinsights.com to learn more. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

3 Women Leadership Myths—And the Truths Behind Them ✖️ Myth: “You have to be charismatic, extroverted, and assertive.” ☑️ Truth: There is no single leadership style. Introverted, reflective, and quiet leaders are just as impactful. ✖️ Myth: “You have to choose between prioritising life or work.” ☑️ Truth: Better performance isn’t about more hours in the office. Work-life balance is possible with an individualised approach. ✖️ Myth: “You have to be logical and rational—not empathetic.” ☑️ Truth: Emotional intelligence is an asset, not a liability, for effective leadership. It starts with being willing to embrace these new truths about leadership. The award-winning WiLD programme helps women dispel these myths to embrace a leadership style that is authentic, empowering, and purposeful. Ready to explore this for you? Connect with margaret@kennedyinsights.com to learn more about the WiLD Open Programme in Europe and the United States. She would be delighted to share more details with you. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

“What great leaders have in common is that each truly knows his or her strengths—and can call on the right strength at the right time.” ~ Don Clifton The WiLD programme uses two psychometric assessments to help participants uncover and embrace their unique strengths. Here’s what participants shared about their experiences: ⚪️ “It was refreshing to see everyone’s different strengths and preferences. I realised there’s no right or wrong—it takes all kinds of personalities and strengths to build a great team of female leaders.” ⚪️ “I always felt I lacked some traits for senior roles. But learning about my strengths has really given me the confidence to see I can take on and excel in those roles.” Ready to explore how WiLD can help you define or redefine your leadership style based on your strengths? Contact margaret@kennedyinsights.com—she’d be happy to help you take the next step on your leadership journey! #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

The WiLD Programme tracks its impact on women’s careers—and the results speak for themselves. Here’s an eye-opening statistic: After attending the WiLD Programme, the percentage of women who said with certainty that they feel confident in their ability to lead increased from 33% to 97%! What’s the key “aha” moment participants share? They discover that what they once saw as weaknesses can actually be strengths. By learning to aim these strengths productively, they unlock a newfound confidence. One participant shared her story: ⚪️ “I have accepted a manager role as of last Friday. This is a tough role but I’m jumping into it, instead of worrying I’m not capable. This is a position that if asked 12 months ago, I would have run miles away from it.” Don’t run away from your potential. Connect with margaret@kennedyinsights.com to learn more about the WiLD Programme for your organisation. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

🚫 "I had assumed that to move forward in my career, I needed to master everything - even if it meant putting a huge strain on my professional and personal life.” ✅ “The 1-on-1 sessions in the WiLD program really helped me see how I could organise my day to be most impactful and achieve a better work-life balance without compromising my career ambitions." With the support and guidance of the WiLD program, women are empowered to rewrite the rules of leadership on their own terms. The lessons around leaning into her strengths and embracing her unique leadership brand enabled this WiLD participant to focus on her unique contributions. === To explore rewriting the rules of leadership on your own terms, contact margaret@kennedyinsights.com to learn more about the WiLD programme. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

As women, we often say "no" to ourselves far too easily. 🚫 We say “no” to that corporate event we’re excited about because we couldn’t find someone to go with. 🚫 We say "no" to the speaker panel opportunity because we feel under-qualified amongst the panel of highly experienced leaders. 🚫 We say “no” to applying for that next-level position because, “I’ve never been a leader before, so I don’t know how.” We’ve grown accustomed to settling for a lesser version of ourselves. Elaine Gennery and Margaret Kennedy have a vision to create change for career women. Their award-winning WiLD programme is dedicated to helping women: ⚪️ Discover their personal leadership brand and embrace how it might look different from traditional male-centric archetypes. ⚪️ Invest in their natural strengths rather than obsess over their weaknesses. ⚪️ Speak up confidently in meetings, not being apologetic for their ideas or identity. ⚪️ Raise their hand for initiatives and impactful projects that truely excite them. Most importantly, no more shying away from who they are. = = = Connect with Margaret Kennedy to learn more about the WiLD Open Programme in Europe and the United States. She would be delighted to share more details with you. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

Leadership styles are often narrowly defined, with successful leaders tending to be charismatic, inspirational, authoritative, and extroverted - qualities that are frequently associated with men. This can lead women to feel pressured to model those popular leadership archetypes, believing that will give them the best chance for success in the corporate world. However, research tells a different story. Gallup's studies of leaders over the past five decades have boiled down the traits of successful leaders to two key elements. They know how to: • Bring multiple teams together, and • Make great decisions. These are skills that can be cultivated regardless of personality type or gender. In the WiLD (Women in Leadership Development) program, participants are guided through a process of creating their own unique leadership brand - one that stays true to who they are as individuals. Here’s how the Leadership Brand exercise helped our participants: ⚪️ Stop downplaying strengths: “I learned to stop downplaying my strengths and to acknowledge that, yes, I have great leadership potential.” ⚪️ Recognize Diverse Leadership Styles: “It helped me recognise how strong I am. I also realised that leaders come in all types of personalities, and I can play to my strengths instead of constantly trying to change myself to fit what I think is expected.” ⚪️ Reflect on Past Successes: “It led me to reflect on my time as a leader and pinpoint what strengths played a key role in my milestones with my team. It also showed how my weaknesses can cause stress and increase workload if not delegated in time.” The WiLD program empowers women to craft a leadership brand that celebrates their authentic selves, rather than forcing them to conform to a one-size-fits-all mould. Connect with Margaret Kennedy to explore how the WiLD Programme can make a difference in your organisation. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

The serenity prayer is familiar to many: Grant me the serenity to accept the things I cannot change, Courage to change the things I can, And wisdom to know the difference. But often, as women, we’re too close to ourselves to recognise where change is needed. This is where the WiLD Programme comes in. With expert facilitators, the programme holds up a full-length mirror, reflecting back the authentic you. It helps you uncover what you have the agency to change and break through limiting beliefs that may be holding you back. Here’s what participants said after attending the 6-month programme: ⚪️ A complete mindset shift on how I view myself, my strengths and motivations. My approach for how I manage my career completely changed for the better. ⚪️ Changed my mindset from “fear, I'm not worthy, I can't do this” to “I am not afraid, I can do this and I am worthy.” Connect with Margaret Kennedy to learn more about the WiLD Open Programme in Europe and the United States. She would be delighted to share more details with you. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment

The WiLD Programme tracks the impact of its leadership development on women’s careers. Here’s an 👀 eye-opening statistic: After attending the WiLD Programme, the percentage of women who felt they could advance their careers without disrupting work-life balance increased significantly, from 50% to 82%. Surprisingly, this shift wasn’t due to any new policy enacted by their organisation. The change came from within the participants themselves, who: ⚪️ Realised their agency to create a schedule that works for them ⚪️ Shifted their perception on the boundaries they can impose ⚪️ Learned to work smarter by leaning into their strengths Leadership and work-life can strike a harmony. The WiLD Programme can help you make it happen. Connect with Margaret Kennedy to learn more about the WiLD Open Programme in Europe and the United States. She would be delighted to share more details with you. #WiLD2025 #WomenWhoLead #WomenInLeadership #LeadershipDevelopment