AlphaTauri

Together with LUISAVIAROMA, we travelled to Courmayeur in the heart of the Italian Alps, accompanied by Lisa Migliorini, also known as @thefashionjogger, and Konstantin Kreyer. Nestled under the towering presence of Mont Blanc, Courmayeur's unique, soft, and warm light set the perfect scene for this production, enhancing the textures and colours, and showcasing the power of creative collaboration. #AlphaTauri #FunctionalFashion

Together with LUISAVIAROMA, we travelled to Courmayeur in the heart of the Italian Alps, accompanied by Lisa Migliorini, also known as @thefashionjogger, and Konstantin Kreyer. Nestled under the towering presence of Mont Blanc, Courmayeur's unique, soft, and warm light set the perfect scene for this production, enhancing the textures and colours, and showcasing the power of creative collaboration. #AlphaTauri #FunctionalFashion

Andreas Wellinger for AlphaTauri: "My drive is to become a better person every day." We had the pleasure of spending a day with ski jumper Andreas Wellinger at the Kitzsteinhorn Glacier to shoot a campaign featuring our iconic KOOV parka. The conversation ranged from his inspiration to start ski jumping to his take on fashion. Read the full story here https://win.gs/3UWxDFm #AlphaTauri #FunctionalFashion

In the "Shield" Campaign, Red Bull athlete and professional snowboarder Jesse Augustinus puts AlphaTauri’s Winter jackets to the test in the freezing conditions of Åre, Sweden. Known for his podium finishes and unique style, Jesse embodies the combination of sport, performance, and fashion that defines AlphaTauri. Have a look at his story here https://win.gs/3CetvtQ

As autumn arrives, our partners welcome the season with a fresh new look. Together with one of our key retail partners in Northern Italy, MAXIMILIAN GmbH, we recently celebrated their grand reopening with an event themed "Fashion Aperitivo." This vibrant gathering showcased our Autumn/Winter collection, setting the tone for the colder months ahead. The event was a fantastic kickoff, blending style and seasonal spirit seamlessly. #AlphaTauri #FunctionalFashionByRedBull

We had the honor of working with the Olympian sailors Šime and Mihovil Fantela for our latest campaign. We put our technologies to the test as they came face to face with the winds of Zadar and the crashing waves of the Adriatic Sea. Look behind the scenes and read about their story here.https://win.gs/4duVqmf #AlphaTauri #FunctionalFashionByRedBull

This week, we celebrated the launch of our AlphaTauri "Endure" campaign in Zagreb, highlighting the remarkable journey of Croatian sailors, Šime and Mihovil Fantela. The event was extraordinary, combining a fashion show that unveiled our autumn-winter collection with the compelling story of the Endure campaign shared by the Fantela brothers. Their insights into life as elite athletes and sailors, seamlessly woven with their personal experiences, brought the campaign's inspiring narrative to life in collaboration with AlphaTauri. Thank you to everyone who made this event a success! #AlphaTauri #FunctionalFashionByRedBull

AlphaTauri Becomes Official Partner and Outfitter of the Austrian Olympic Committee   We proudly announce that AlphaTauri will be the official partner and outfitter of the Austrian Olympic Committee (ÖOC) for thermal clothing. In Milano Cortina 2026, AlphaTauri will dress the entire Olympic Team Austria with an exclusive collection. Find out more about the partnership here https://win.gs/3NahJ5V © ÖOC/Michael Meindl, © ÖOC/Christopher Kelemen

Introducing Our Latest Campaign: "Commute"  Our current campaign, “Commute”, is a solution-oriented story for on-the-go individuals. Featuring a mix of AlphaTauri garments, this collection is designed for easy movement, ample storage, and unpredictable weather – perfect for the modern commuter. In this campaign, we’ve partnered with electric bicycle manufacturer Desiknio to bring functionality to iconic NYC locations. Born on the bustling streets of Granada, Desiknio shares AlphaTauri’s values and passion for providing technology-forward products with a focus on design and quality. Stay tuned for more updates and check out the full story https://win.gs/3MOnJ4a #AlphaTauri #Desiknio #FunctionalFashion

September is shaping up to be a month to remember as we celebrate tennis and fashion. Take a look at our fashion recap of a fantastic day at the US Open, where we took to the court in the city that never sleeps, dressing our friends of the brand before heading out for an unforgettable evening of tennis in style. Thanks to these inspiring people for joining us: Will Claye - Professional triple and long jumper Serge Ngoma - New York Red Bulls soccer player Jeff Provenzano - Professional skydiver Evy Leibfarth - Professional slalom canoeist Chris Matthews (Lethal Shooter) - NBA Shooting Coach Jess Val Ortiz - Content Creator Amanda Drewes - Actress #AlphaTauri #FunctionalFashionByRedBull