As we mark the first anniversary of the merger between VMLY&R and Wunderman Thompson, we celebrate a year filled with remarkable achievements and groundbreaking innovations. This union has transformed us into VML, a powerhouse agency creating connected brands to drive growth for our client partners around the globe. Our journey together has been nothing short of extraordinary, showcasing what can be accomplished when two world-class agencies unite with a shared vision. VML's heritage is built on more than 300 years of combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With roots tracing back to the founding of J. Walter Thompson in 1864, Y&R in 1923, Wunderman in 1958, and VML in 1992, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse. The merger of VMLY&R and Wunderman Thompson to create VML on January 1, 2024, marks the latest chapter in this storied legacy. In our inaugural year, VML redefined the agency landscape by integrating Brand Experience (BX), Customer Experience (CX), Commerce, and Enterprise Solutions. This connected approach has allowed us to meet the complex needs of modern marketers, driving growth for iconic global brands. Our collective efforts have not gone unnoticed, with VML being named one of the four most awarded agencies at Cannes Lions International Festival of Creativity, as well as recognized in numerous Forrester landscape reports. VML was named a Strong Performer in The Forrester Wave: CX Strategy Consulting Services, Q4 2024, and was part of WPP being named a Leader in The Forrester Wave: Commerce Services, Q2 2024, and a Strong Performer in The Forrester Wave: Adobe Services, Q3 2024. Our success at VML is grounded in the trust and support of our valued client partners, who form the bedrock of our agency. We are privileged to work with some of the world's most respected brands, building longstanding relationships that foster innovation and growth. 2024 brought many new clients to the VML family who we are so proud to work alongside. The strength of VML lies in our people and our commitment to positive impact. Through initiatives like THRIVE and Learn.VML.com, we empower employee growth while fostering inclusion through ERG programs and scholarships. We also prioritize community engagement, with the VML Foundation's charitable giving exceeding $3.2 million this year. Our first Foundation Day together marked the 20th anniversary of VML Worldwide Foundation Day, where over 26,000 employees across more than 100 offices participated in volunteer projects, supporting over 250 non-profit causes. As we celebrate our first year as VML, we're filled with anticipation and enthusiasm about the journey ahead. Here’s to all the momentum we’ll create in the years to come! #WeAreVML https://lnkd.in/g72YhJQi
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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
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1 agency 1 influence on global culture 1 team across 100+ offices 1 creative force 1 problem-solving machine WE ARE 1 #WeAreVML https://lnkd.in/g72YhJQi
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The future of commerce is here. And it's captured in VML's new Tomorrow's Commerce report, which covers the evolving role of human connection in a digital world, the all-pervasive AI opportunity, the shift to optichannel, sustainable logistics, and the potential of exciting emerging technologies. Download now and prepare for what’s next: bit.ly/4iofw5a #TomorrowsCommerce #VML #VMLCommerce
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VML’s Global CEO Jon Cook shares his predictions for 2025, and what he hopes our industry steers away from when utilizing artificial intelligence. Read more via Ad Age: https://lnkd.in/d5DEugsK #VML #WeAreVML #AI #ArtificialIntelligence #Marketing #Advertising
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“2025 will be the year that accessibility dynamically grows from policies and compliance to creative differentiation and imagination.” Josh Loebner, PhD, global head of inclusive design at VML, shares his point of view regarding accessibility progress in 2025. Read more via LBBonline - Little Black Book: https://lnkd.in/e-ahY7zw #VML #Accessibility
Accessibility: Are We Nearly There Yet? | LBBOnline
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VML hat dies direkt geteilt
When things get so big, it’s easy to get lost in the mix, but in the first year as the new VML, our Commerce teams & clients were anything but shy! 2024 marked our best performing year to date at awards shows (even pre-mergers) including the Agency of the Year recognition at D&AD. What categories? which clients? what shows? We’ve put together a set of helpful(-ish) charts. Kudos to everyone that made it possible and bring on 2025 💥 👊 #WeAreVML VML VML COMMERCE
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As the year comes to a close, don’t miss out on The Future Shopper 2024! Our 8th edition explores the shopping habits of 31,500 consumers worldwide and offers essential insights for brands navigating the evolving market. Discover key trends, from shifting consumer expectations to the role of AI in shaping retail experiences. Prepare your brand for success in the new year! Read the report now: https://bit.ly/3Tl5NBC #FutureShopper2024 #WeAreVML #RetailTrends
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We’re proud to share that VML has been named a Visionary in the Gartner Magic Quadrant™ for Digital Experience Services, recognized among the industry’s leading technology providers who use technology solutions to design, build and optimize digital experiences. Learn more: https://lnkd.in/eV2a7t4e #VML #Gartner #GartnerMagicQuadrant #DigitalExperienceServices #Digital #DigitalExperience
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Step into our world of wonder. Happy Holidays from your friends at VML! Wishing you a season filled with warmth, joy, and a touch of magic. #HappyHolidays #VML #WeAreVML