Blue Illusion

Blue Illusion

Retail

Melbourne, VIC 3,414 followers

Fashion. Lifestyle. Community.

About us

Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style. Founded by Donna & Danny Guest over 35 years ago in Melbourne, Victoria, their dream was to create a brand that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 90 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community. With an unwavering commitment to quality & individuality, we create fashion-forward classics designed to stand the test of time and help you embrace 'Joie de Vivre' every day.

Industry
Retail
Company size
501-1,000 employees
Headquarters
Melbourne, VIC
Type
Privately Held
Founded
1998
Specialties
Women's fashion, shoes, accessories & homewares, Women's apparel, French-inspired, Lifestyle Brand, and Retail

Locations

Employees at Blue Illusion

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