Megantic

Last week, we wrapped up the year with an epic Great Gatsby-themed party at Cocktail Queens’ private venue! It was such a fun night, and the team went all out to make it special. Huge thanks to Catherine S., Patrícia Ikari, Emily Bencsics, Matthew Bovey, and Kristina Trood for putting everything together. They organised a casino setup with custom Megantic money, which made for some super competitive fun. In the end, Jake Windram-Ashby came out on top with the jackpot! We also had a best dressed competition, and it’s no surprise that Frezel Enriquez and Matthew Bovey won. They absolutely nailed the Gatsby look and were matching. The night was full of laughs, great vibes and was the perfect way to celebrate everything we’ve achieved this year. Here’s to an even bigger and better 2025!

"𝘐𝘵'𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘴𝘦𝘥 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘮𝘺 𝘸𝘰𝘳𝘬 𝘰𝘯 𝘵𝘩𝘦 𝘌𝘷𝘦𝘳𝘺 𝘉𝘢𝘵𝘵𝘦𝘳𝘺 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘴𝘦𝘦𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵𝘴 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦𝘥. 𝘌𝘷𝘦𝘳𝘺 𝘉𝘢𝘵𝘵𝘦𝘳𝘺 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩, 𝘢𝘯𝘥 𝘪𝘵’𝘴 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘦 𝘰𝘶𝘳 𝘩𝘢𝘳𝘥 𝘸𝘰𝘳𝘬 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘴𝘦𝘥 𝘢𝘵 𝘵𝘩𝘪𝘴 𝘭𝘦𝘷𝘦𝘭." – Amy Talbot Amy's work highlights the power of tailored SEO strategies that focus on specific client goals and measurable results. This approach is a key reason why Megantic has been recognised for eight awards at the APAC Search Awards, including Best SEO Agency and Best Emerging Search Talent. Take a closer look at the stories behind these nominations 👇

Success in SEO isn’t just about rankings. It’s about driving tangible results for our clients. This year, we are honoured to receive eight nominations at the APAC Search Awards across diverse categories, from Best Use of Search to Best SEO Agency. Learn more about the campaigns that earned this recognition at TechDay Australia's CMO Tech Asia below 👇

Last week, Megantic hosted an incredible evening of oysters, cocktails, and thought-provoking conversation at the eCommerce Gourmet Gathering, in partnership with Dotdigital. 🍸🦪Shoutout to the team at Speakeasy Group for having us at Pearldiver! It was an amazing opportunity to take a step back from the Black Friday Cyber Monday (BFCM) frenzy and connect with fellow eCommerce professionals and industry leaders. The main focus of the evening was "How to leverage a successful BFCM campaign for the year to come." Some of the key strategies explored included: - Building momentum: Using the buzz of BFCM to prime your audience for sustained engagement and growth into 2025. - Data-driven decisions: Analyzing campaign performance to refine future strategies and boost ROI. - Personalization at scale: Tailoring the customer experience through advanced tools and tech to build loyalty. What else did we discuss for the evening? - How tasty the Mai Tai cocktails were - How many oysters can be eaten in one sitting - The results of The Block this year - "Did you know those beers were 1.4 standard drinks...?" This time of year is undeniably the busiest for the industry, but evenings like this remind us of the power of collaboration, shared insights, and celebrating with our peers 🥰 Thanks again to all those that attended, and especially Riley Barnes for helping organise with me! Hopefully you and Ian Tilson can join the next one 😉

We're thrilled to announce that, for the fifth year running, we've been shortlisted for an incredible eight awards at the 2025 APAC Search Awards! These nominations highlight our innovation and dedication in the Australian and Asia-Pacific markets, and we can’t wait to celebrate at the ceremony in person in January. Here’s what we’re up for: 🏆Best Large SEO Agency 🏆 Best Emerging Talent – Amy Talbot 🏆 Best Use of Search in Fashion with Hello Molly, led by Heath Hamilton 🏆 Best Use of Search in Retail eCommerce with Ripe Maternity, led by Kristina Trood 🏆 Best Use of Search in B2C with Milligram (Telegram Group - Telegram Co & Milligram), led by Vandana Kumar 🏆 Best Use of Search in Automotive with Every Battery PTY LTD, led by Amy Talbot 🏆 Best Use of Search in FMCG with Musashi (Vitaco Group) , led by Mark Tran 🏆 Most Innovative Campaign with Matchbox (Australia), led by Kristina Trood These honours represent a huge team effort and reflect the hard work we’ve put into helping clients achieve remarkable results. Thank you to the #APACSearchAwards judges at Don't Panic Events for this recognition and a massive congratulations to our fellow finalists! Excited to bring the global Megantic team together in celebration, including Zan Ristov, Vancho Pockov, Jeremy Hanger, Emily Bencsics, Kate Hunter and the teams at Megantic Macedonia, Megantic Canada and Megantic UK. Let's bring home some wins!

Welcome back to the eCommerce Express Digest. Here’s what you missed last month 👇 - Chemist Warehouse have announced a potential new payment option: QR codes - Google’s generative AI overview (AOI) summaries are now available in over 100 countries - Google Merchant Center introduced a new tool to highlight sales events directly in Shopping ads - LinkedIn has introduced several updates to enhance their advertising tools Special thanks to Kristina Trood for compiling this list. Check out the blog for more information at https://lnkd.in/g3UE_Jk9

“From commencement, collaborating closely together was a key part of driving the campaign’s success,” recounts Lachlan Byrne on the topic of The House of Golf winning Best APAC SEO Campaign. “We worked heavily on addressing total market opportunities and optimising the website to capitalise on this. “There was a large focus for Megantic to address website migration recovery and growth plans, while the House of Golf internal team addressed the tech stack changes on the new Shopify platform. “Winning this award was a great recognition for the work put in by House of Golf and the entire Megantic team.” Read more about the methods that set this campaign apart in the full article from Don't Panic Events at https://lnkd.in/gfeBPKz3

Thank you for sharing all about Lexer and customer data with us Aaron Luxmoore 📈

Curious how your eCommerce site measures up? Our latest eCommerce Benchmarking report is out, offering insights on performance trends across industries. Discover key metrics like conversion rates, bounce rates, and average order value to see where your business stands. We’ve analysed data from over 100 eCommerce sites, breaking it down by industry to help you understand how you compare against competitors. These benchmarks can help identify areas for improvement and opportunities to boost your site's performance. Check out the full report for the detailed breakdown! Thank you to Emily Bencsics for writing this article and Patrícia Ikari for collating the data.

Very proud of our triple nomination for 2024 UK Search Awards: - Best Use of Search - Retail - Best Use of Search - B2B - Best Use of Data This will be in addition to our other 2024 Global awards already won: - Best Agency Culture - Best eCommerce Agency - Best SEO Agency For over 12 years we have been transforming eCommerce businesses in a way that fuses big data, technology and commerciality. A big shoutout to all our teams, across the globe: Megantic, Megantic Macedonia, Megantic UK, Megantic Canada. - #seo #ecommerceseo #searchengineoptimisation