Ortto

Before we put a bow on the year, we wanted to take a moment to say a huge thank you to all of our customers who have shared feedback, beta-tested new features, and chosen Ortto to bring their marketing ideas to life. We shipped 138 updates in 2024 including: 🧲 Widget shape in journey builder 😍 NPS widgets, activity, and reports 🗣️ Talk inbox overhaul Watch our highlights reel below and get caught up on the last month of updates here: https://loom.ly/woP1Dqk

As if we needed another reason to bust out the holiday champagne, Ortto has received 44 badges in the G2 Winter 2025 report 🥂🎉 Most notably, we are a Leader in the Marketing Automation Grid® Report and received 40 High Performer badges in total. Learn more here: https://loom.ly/dTjSv68

Rare Cancers Australia is a not-for-profit organization on an important mission to improve the lives and health outcomes of Australians living with rare, less common, and complex cancers. Their biggest day of the year is Rare Cancers Awareness Day. This year, they used sophisticated audience targeting in Ortto to achieve some of their most impressive results yet. "For our new audience and lead generation campaign, we achieved an average open rate of 70% and we had 44% of those opens engage, click, and download our resources," shared Marketing Manager James Mathews Read more: https://loom.ly/2e16DUo

🚀 We're back! Today, we’re diving into the 3 essential metric reports we use to track performance for our support team here at Ortto. 💬 These reports tap into the data from our Talk feature and are accessible directly within our Customer Data Platform (CDP), giving us a complete view of how our agents are performing. 📊 Here’s what we’re tracking: 🔹 Average First Response Time (Chats) – How quickly we’re responding to incoming chats. 🔹 Average Handle Time – How long it takes to resolve each conversation. 🔹 Average Resolution Rate – The percentage of tickets closed on the same day they were opened. ✔️ These metrics help us ensure our support team is delivering top-notch service, and we’re constantly refining our processes to keep improving. 💡 #CustomerSupport #Metrics #CustomerExperience #DataDriven #CDP #Teamwork https://lnkd.in/gnsAaTwQ

What if your data could steer each of your customer’s journeys… automatically? They’d each get a highly-personalized journey—and you’d boost sales. On Thurs, Dec 12, Mandie Sheets walks through Ortto’s marketing automation platform, trusted by companies including TrustRadius, Unbounce, and Microsoft. Come see how Ortto’s intuitive tools bring your customer data, marketing automation, and analytics together to increase your revenue. Register for this free session now! https://lnkd.in/g8yXU4wJ #mpb2b #marketing #b2b #b2bmarketing #demo #ortto #MarketingAutomation #CustomerJourney #PersonalizedMarketing #LeadGeneration #DataDrivenMarketing #IncreaseRevenue

In our 2025 B2B marketing trends piece, we didn't just want to understand what marketers were thinking about, we wanted to understand the trends they deemed important enough to execute on. In other words — where are they planning to invest and upskill? Trend #1 - Data-driven decision-making grows up. In 2025 AI and human marketers will come together to build decision-making engines that are reliable and purposeful. As Aaron Whittaker at Thrive Internet Marketing Agency said, “It's not just about understanding data anymore – it's about using AI and machine learning to forecast buyer behavior and adapt marketing strategies in real-time." Read more: https://loom.ly/4nXd_5w

Legacy platforms have overcomplicated marketing automation. Ortto does things differently — and in our next Hello Ortto event, we're going to show you how. Join us to see inside: 👤 A customer data platform that is purpose-built for marketers 📣 Our intuitive, visual journey builder 📊 Accessible and customizable reports and dashboards Register here: https://loom.ly/9TR2ns4

Ever wish you had a deliverability expert on call to answer your questions? This is the next best thing. During our recent webinar with MarketingProfs, our Head of Deliverability Travis Hazlewood received some great questions from the audience — and now we're sharing the answers with you. Scroll through for some of the popular Q&As, and head here to read them all: https://loom.ly/dneub9Q

There's so much you can do with custom activities in Ortto. To learn more about how they work, and how to set them up in your account, head to our latest article: https://loom.ly/I7iFLSk

When we introduced Talk last year, our Global Head of Customer Support, Emily McLaren, set up a simple workflow that streamlined the process of escalating conversations to support and sales. That automated journey has gone on to save her team hours every week and ensure that time-sensitive escalations are received instantly. In this video, Emily shares exactly how she did it: https://loom.ly/smEPocg Support leaders, this is gold! 🏆