Sydney, New South Wales, Australia Contact Info
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About

Hi.

I'm Matt, a strategic and creative leader in advertising, but my journey…

Articles by Matt

  • Mistaken Mistakes
    Nov 14, 2022

    Mistaken Mistakes

    We all make misteaks. We’re only human.

    1 Comment
  • HOW DO YOU CONVINCE AN ENTIRE NATION TO GET THE JAB(S)?
    Jun 28, 2021

    HOW DO YOU CONVINCE AN ENTIRE NATION TO GET THE JAB(S)?

    We all know what has shaped the world as we now know it over the past year or more. The impact on our daily lives has…

    1 Comment
  • Stop Thinking
    Oct 18, 2020

    Stop Thinking

    This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now…

    3 Comments
  • The New Face of Fast Food
    Feb 20, 2020

    The New Face of Fast Food

    Burger King has been a consistent creator of ground-breaking and creative marketing, from Whopper Freakout to Whopper…

    3 Comments
  • YOU ARE NOT CREATIVE: Part, the last
    Jul 15, 2016

    YOU ARE NOT CREATIVE: Part, the last

    Starting where we left off… Now that you’ve informed your buzzword CEO what Collaboration is actually about, you better…

    1 Comment
  • YOU ARE NOT CREATIVE: Part, the second
    Jul 14, 2016

    YOU ARE NOT CREATIVE: Part, the second

    Starting where we left off… That same CEO who’s been espousing the lie that “everyone is creative” now returns from a…

    5 Comments
  • YOU ARE NOT CREATIVE: Part, the first
    Jul 13, 2016

    YOU ARE NOT CREATIVE: Part, the first

    If you've ever said “…but everyone is creative”, you're marking yourself as someone who believes they don’t need…

    1 Comment
  • Reading the Minds of Musicians – Wearable Tech for a Sensorial Experience
    Apr 11, 2016

    Reading the Minds of Musicians – Wearable Tech for a Sensorial Experience

    Tech-junkies, creatives, music lovers, and people just looking for inspiration should enjoy this project. It's what…

    4 Comments
  • FREE presentation on Dynamic Branding
    Apr 8, 2016

    FREE presentation on Dynamic Branding

    What's the catch, right? Well, there isn't one. Surprise! I recently had to do some work around the idea of helping a…

    1 Comment
  • Throw Away Your Gold
    Feb 12, 2016

    Throw Away Your Gold

    Clients often accuse advertising agencies of being obsessed with awards. But perhaps it’s a simple matter of…

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Experience & Education

  • Five by Five Global

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Honors & Awards

  • Over 120 awards internationally

    Industry awards

    10 x Cannes Lions including Effectiveness Gold
    7 x D&AD
    9 x Effies including Best of Year
    3 x OneShow including Best in Show
    5 x Spikes
    14 x Caples
    7 x UK DMA
    35 x ADMA Awards including Grand Prix finalist
    Three campaigns in top 10 of Won Report's 'World's Best Direct Campaigns'

    Outstanding Contribution Award, ADMA
    APAC Creative of the Year at Digital Media Awards, Beijing

    And Clio, Digital Asia Festival, AWARD, MAA Globes, Echo, CMA, Astra, Mumbrella…

    10 x Cannes Lions including Effectiveness Gold
    7 x D&AD
    9 x Effies including Best of Year
    3 x OneShow including Best in Show
    5 x Spikes
    14 x Caples
    7 x UK DMA
    35 x ADMA Awards including Grand Prix finalist
    Three campaigns in top 10 of Won Report's 'World's Best Direct Campaigns'

    Outstanding Contribution Award, ADMA
    APAC Creative of the Year at Digital Media Awards, Beijing

    And Clio, Digital Asia Festival, AWARD, MAA Globes, Echo, CMA, Astra, Mumbrella, B&T, AdNews and more.

  • Foreman of Direct Jury

    D&AD Awards

  • Power 20

    Creative Magazine, Australia

  • Cannes Direct Lions judge

    Cannes Lions

  • Business and Professional Leadership Award

    Western Sydney University

    24 years after graduating, Western Sydney University bestowed this honor in recognition of my entire career and achievements.

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

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