Later

Who would you add to this list? 👀 For brands, partnering with Gen Z’s top creators is a powerful way to get in front of a highly influential audience and reach them where they’re most engaged. Check out Later for more influential creators you need to add to your radar. 👉 https://lnkd.in/gVCtEEcd

How creators get paid is changing in 2025. Later’s in-house research team surveyed 198 content creators to uncover what really works (and what doesn't) when it comes to compensation. Read the full report 👉 https://lnkd.in/gen-bcZJ

Bringing our vision board to life as we kick off the new year: Sara Pollack, VP and Global Head of Consumer Marketing at Pinterest 📌, joined Scott Sutton and Kwame Appiah on the Beyond Influence podcast. With impressive career-spanning roles at Google, YouTube, and Pinterest, Sara has been at the forefront of social media’s evolution and its impact on society. We dig into the story behind Pinterest Predicts, the platform’s data-driven trend forecasting report, and get a look at what 2025 has in store. Plus, Sara shares how Pinterest connects creators, brands, and audiences to fuel the creator economy. Catch the full conversation here ➡️ https://lnkd.in/efbVdVac

New year, new workflows. We're breaking down some of our tried-and-true ChatGPT prompts, which help social media marketers stay organized and drive real results. 👇

At Forbes, Ian Shepherd understands our vision for reshaping the creator economy: “One of the most significant implications of this investment [Later’s $250 million acquisition of Mavely] is its potential impact on creator monetization. The combined platform aims to democratize earning opportunities for creators of all sizes, not just those with massive followings.” Get the full story: https://lnkd.in/emwPa5xs

If you’re not leveraging affiliate marketing best practices in the era of the creator, you’re leaving money on the table. Later’s research team surveyed nearly 200 social media creators to discover which tactics drive the best results. Find even more insights here: https://lnkd.in/eqPjJRB3

“Advertisers are turning to individual content creators as they seek to reach and engage with consumers, many of whom are more willing to buy from their favorite online personalities than a typical pop-up ad. Spending on influencer marketing in the U.S. jumped to $7.02 billion in 2023, a 17.4% increase over the previous year, and is projected to reach $9.29 billion in 2025, according to market research firm eMarketer.” Check out The Wall Street Journal's exclusive story on Later's acquisition of Mavely: https://lnkd.in/eZSWQdeX

Later has acquired Mavely! Mavely is the leading social commerce platform for the everyday influencer. It drives over $1 billion in sales each year through its network of over 120,000 creators, integrating with more than 1,400 of the world's largest brands and retailers. This acquisition marks a significant milestone in our mission to revolutionize how marketers and creators work together to drive measurable business outcomes. Together, Later and Mavely are building a comprehensive experience for brands and creators to collaborate—delivering more predictable, measurable ROI for brands and empowering creators with more ways to earn and monetize their content.

The key to strong brand partnerships? Understanding your creator inside and out. ⁠ ⁠ Want to learn more about how you can foster better brand/creator collabs? Read more here 👉 https://lnkd.in/dZ4rEsp

Creators, this one's for you. 🎬 In 2025, creators are leveling up their video editing skills, and beginner-friendly apps like CapCut can help you get started. We're breaking down the 5 CapCut editing tips every creator needs to know in 2025. 👇