erthos®

Over 7 years ago, thousands of companies committed to inspiring plastic reduction goals. Commitments ranged from compostable solutions to simply taking a more responsible approach to their use of plastics by 2025. Fast forward to 2025, once-ambitious goals have now been pushed to 2030 and beyond - deepening our reliance on the plastics value chain.  Believe it or not, we are still optimistic about the future of sustainable materials. How so? Read Jill Watson's latest feature, in which she recalls her long history with erthos® and shares key insights and data points to make sense of the current complex landscape of sustainable materials—and our predictions for the path forward. Here’s a snapshot of what she covers in this piece: ➡️ Analysis of the barriers that prevented brands from achieving their 2025 sustainability targets. ➡️ Key breakthroughs in sustainable materials, despite these challenges. ➡️ Predictions on pricing trends and external factors shaping the next five years. ➡️ What’s next for the industry and the path forward. Jump back into the comments to share your personal thoughts on this topic; we want to hear from our industry experts! 💬 #erthos #2025PlasticCrisis #SustainableMaterials #AIForSustainableMaterials

Want to know the latest on the 2025 plastic crisis? Dive into Jill Watson's latest article on what did and didn't change in the last 7 years, as well as what's next this year and beyond: https://lnkd.in/gcrfi4zi

🔥 What a fantastic conclusion to the Canada-Asia NextGen Tech Investment Forum (CANTIF), co-hosted by Asia Pacific Foundation of Canada and Anchor Asia! Our Startup Investor Feedback Session showcased 4 outstanding Canadian entrepreneurs driving innovation in their industries: 🚀 Natalie Ashdown, COO, Evoco (Advanced bio-materials) 🚀 Bobbie Racette, CEO, Virtual Gurus (Platform for virtual assistants) 🚀 Beth Rogozinski, CEO, Oncoustics (AI for non-invasive diagnostics) 🚀 Nuha Siddiqui, CEO, erthos® (AI-driven biomaterial lab-to-market) They shared their bold visions and game-changing solutions, sparking engaging discussions with our distinguished investor panel, including Danny Chong (Gobi Partners), 胡瑞卿Charlene Hu (GlintMED Innovation), Diana KAM (Venturebeam), and Dave Ng (Altara Ventures). This session reaffirmed the incredible potential for Canada-Asia investment and collaboration in the tech space. Looking forward to seeing these conversations turn into impactful partnerships! 👏 A huge thank you to all the investors, entrepreneurs, and government leaders who made this possible. Until next time! - #CANTIF #CIAC #AnchorAsia #APFC Elisa Chiu A.W. Lee, PhD Christine Nakamura

Thank you to the Asia Pacific Foundation of Canada for an incredible #CIAC2025 in Singapore last week! Honored to be invited to showcase erthos® at the Next-Gen Tech Forum and moderate a dynamic discussion with global investors helping shaping the future of climate tech (Mike Maté, Art Robinson, Michael Gryseels, Ellen Martin). With 2030 net-zero targets fast approaching and the world grappling with increasing climate and economic instability, these conversations are more critical than ever. As we work to mainstream clean technology, discussions on funding and scaling sustainable innovation highlighted both the urgency of action and the opportunities ahead. The path forward is undoubtedly challenging given the current landscape, but through greater Canada-Asia collaboration, strategic capital, and a long-term vision that adapts to evolving markets, we can continue to drive this movement forward. Grateful for the insights, connections, and the continued support for women founders from champions like Jeff, Christine, A.W., Elisa Chiu 🌿 🌎 🇨🇦

As we confront the urgent realities of climate change, the importance of investing in innovative climate technologies cannot be overstated. Now, more than ever is a pivotal time to drive modern and impactful solutions that can shape a scalable sustainable future, a message our CEO champions every day. Nuha Siddiqui, a Forbes 30 Under 30 honoree and a passionate advocate for sustainable solutions, has driven impactful changes within the sustainable materials industry. Since graduating from the University of Toronto, she has been committed to scaling the adoption of sustainable materials. This commitment recently culminated in an oversubscribed Series A funding round led by Horizons Ventures, which raised $11.2M USD for erthos®. This week, Nuha is on the ground at the Asia Pacific Foundation of Canada's 2025 conference in Singapore. On the ground at Canada-in-Asia Conference 2025 Singapore, join these upcoming events ⤵️ 📌 Today, Nuha will kick off the conference at the Canada-Asia NextGen Tech Investment Forum. There Nuha will deliver a 5 minute pitch, as part of the Startup Investor Feedback Session. https://lnkd.in/gdua_5cn ➖ Event: Startup Investor Feedback Session ➖ Date: February 19th, 2025 ➖ Time: 4:30 PM - 5:30 PM 📌 On Friday, Nuha will lead the 'Clean Tech Priorities for Investors' panel, where she will bring together Canadian and Asian investors to gain their perspective on funding priorities in the climate technology space. https://lnkd.in/gGvFQeUU Panelists include investors who understand climate tech's evolving landscape first-hand: - Mike Maté, General Partner at Kickstart (Philippines) - Art Robinson Director at Longbow Capital (Canada) - Michael Gryseels Partner at Antares Ventures (Singapore) - Ellen Martin at Circulate Capital (Singapore) ➖ Event: Clean Tech Priorities for Investors ➖ Date: February 21, 2025 ➖ Time: 11:00 - 12:00 PM ➖ Room: VIP B   ➖ Sector: Clean Technology  ➖ Engagement Track: Investment & Finance  Stay tuned as we share more insights from this year's event! Read Nuha's latest article on the challenges of adopting sustainable materials and their direct impacts on climate change. https://lnkd.in/gWr_gk_s CC: A.W. Lee, PhD #erthos #CIAC2025   #CANTIF2025

This week's #erthosPulse dives into crucial global efforts shaping our planet's future. 🌍✨ From discovering microplastics in human brains to transformative waste management partnerships in Asia, we're sharing initiatives that respond to urgent environmental needs and drive sustainable change. Dive into our bi-weekly digest for more insights & takeaways: ⤵️ #AI : ⬇️ Innovative AI for Environmental Good: Learn how OpenAI's 'Deep Research' is setting new standards in research efficiency and accuracy, transforming how we address environmental studies. Explore the breakthroughs in OpenAI's applications: https://lnkd.in/gCN7QQST #ClimateAction : ⬇️ Coca-Cola's Strategic Shift in Asia: Following discussions on sustainability goals, Coca-Cola partners with UNDP to aggressively tackle plastic waste in Asia with a robust $15 million initiative. See how this project aims to reshape Asia's waste management practices : https://lnkd.in/g6FAVDUi #Materials : ⬇️ Microplastics—A Rising Concern: Research show a substantial increase in microplastics within human brains, underscoring the pervasive impact of environmental pollution on health. Dive into the details of this alarming research: https://lnkd.in/dSEMcYkD #Policy : ⬇️ Climate Funding Under Threat: Discover the significant implications of the proposed cuts to USAID's budget, which could derail crucial climate initiatives worldwide. Learn about what’s at stake for global sustainability: https://lnkd.in/dc628u47 Join the conversation: Which update are you tracking? How's it influencing your role within the sustainable materials space? Drop a comment below. #erthos #AIForGood #PulseUpdate #erthosImpact #ClimateAction #SustainableMaterials

I had to do a shout out to all the incredible female leaders driving the bio revolution on the United Nations's International Day of Women and Girls in Science. Having produced bio tech innovation and investment events for almost a decade, it is truly heartening to have met so many that are challenging the status quo and rethinking how we live our lives - especially the next generation of entrepreneurs (which makes me feel a bit old). Please do a shout out for and share with whoever I have met and missed! #LeadershipForGood #WomenInSTEM #WomenInScience #InternationalWomenInScienceDay #WorldBioMarkets25 #WBM25 #Biomanufacturing #biotech Nuha Siddiqui at erthos® Neha J. at Zerocircle Alexandra French at Xampla Liz Corbin at Materiom Sasha Novakovich at Alchemy Cloud, Inc. Michele Stansfield at Cauldron Ferm Insiya Jafferjee at Shellworks Kari Ingalls at Tidal Vision Anne Lamp at traceless materials Jennifer Holmgren at LanzaTech Gözde Şenel-Ayaz at Tandem Repeat Chui-Lian Lee at Werewool Jen Keane at Modern Synthesis Sophia Wang at MycoWorks Victoria Edwards at FIDO Tech Efrat Barak 🎗️at materialscout Sian Sutherland at A Plastic Planet Sonalie Figueiras - The World's Green Queen at Green Queen Media Gina Domanig at Emerald Technology Ventures

Excited to moderate an impressive founder panel tomorrow (Feb 11) on research leading to venture creation as part of the Canada Foundation for Innovation/Fondation canadienne pour l'innovation "Future You" series. We see a lot of this at University of Toronto Entrepreneurship Join University of Toronto alum Kritika Tyagi erthos® plus Brock Schuman Azor Biotek Harsh Rathod, Ph.D. Niricson Ravi Kempaiah Zen Electric Bikes for candid advice and inspiration. Register online! https://lnkd.in/g8758QrH

Transforming technology into scalable and lasting businesses can seem impossible, but understanding the bigger picture and taking a unique position on the challenge your business solves can be the key to success. Join Kritika Tyagi, Head of Product and Co-Founder, on tomorrow's panel hosted by Canada Foundation for Innovation/Fondation canadienne pour l'innovation where she'll break down how erthos® transformed one of our greatest challenges into a massive business opportunity. Register below: https://lnkd.in/gWYxSD54 CC: Jon French | Brock Schuman | Harsh Rathod, Ph.D. | Ravi Kempaiah Zen Energy  

As AI disrupts every industry across the world, Nuha Siddiqui, CEO & Co-Founder of erthos®, has a vision for AI's role in the sustainable materials industry. At Rethinking Materials 2024, Nuha Siddiqui shared her perspective on what our industry can most benefit from. Watch the clip below to learn more. Want to understand the barriers the sustainable materials industry is facing today? Click the link in the comments to read Nuha's latest article breaking down the problem. #erthos #erthosAI #SustainableMaterials