eye square

🥂🎉 25 years of innovation and creativity mark a perfect opportunity to reflect and express gratitude. Thanks to you, our clients and your projects, we have evolved into the innovative and creative market research institute we are today. ⌛ One of our long-standing partners is Christian von den Brincken, who works for Ströer SE & Co. KGaA, a leading provider of outdoor and online advertising in Europe. 🖇️ Together, we have conducted research, published findings, and transformed the effectiveness of out-of-home media. Utilizing a unique approach, we demonstrated through a driving simulator with eye-tracking and over 1,000 participants how advertising in traffic positively impacts brand building. 🤝 This collaboration has not only pushed the boundaries of market research but also highlighted the importance of openness, trust, and the courage to innovate. 🙌 Thank you, Christian, for your trust, inspiration, and all our joint projects. This once again illustrates that together we shape the future of market research! #Innovation #Advertising #OOH #Anniversary #CustomerAppreciation #Collaboration #MarketResearch #HumanExperienceResearch

📆 On November 28 at 2:00PM CET, Julia Gurney, Senior UX Researcher and Accessibility Lead at eye square, will explore digital accessibility in UX research. 💻🗣️ The webinar at marktforschung.de UX Research Days will provide insights into strategies for digital accessibility and emphasizes the importance of ensuring that individuals with disabilities—whether visual, auditory, motor, speech, or cognitive—have equal access to digital products. 👥 Julia will share strategies for achieving accessibility, and we will discuss the importance of conducting accessibility tests to uncover both hidden and visible barriers to create more inclusive digital products. 💪 eye square assists companies by offering tailored UX study solutions, user testing with participants who have disabilities, and developing accessible products that meet legal standards. ❗Prioritizing accessibility enhances the user experience for everyone! Find out more and read the interview! Link in the comments! 👉 Register now! https://lnkd.in/dseJ22UU #UserExperience #DigitalExperience #Accessibility #Webinar #Interview #MarketResearch #UXResearchDays

🌐 🎯 In a recent article, Google presented findings from a U.S.-study focused on accessibility in advertising. Collaborating with Kantar and eye square, Google aims to provide brands with direct feedback from visually impaired individuals regarding their advertisements.   📊 The study seeks to better understand the experiences of approximately 2.2 billion people worldwide who are blind or have visual impairments, highlighting that inclusive marketing represents a significant business opportunity. Because brands that actively incorporate the perspectives of hearing or visually impaired individuals can not only create a positive societal impact but also achieve substantial economic benefits!   📝 The research involved qualitative interviews with participants with various visual impairments, who analyzed four YouTube ads and shared their insights.   🔑 A key finding revealed that 90% of ads relying solely on visual elements often lacked clear brand names or product descriptions in the voice-overs, leading participants to struggle with understanding the message and recognizing calls to action.   ╰┈➤ What measures can enhance advertising accessibility? Discover more about the study and key practices to improve the accessibility of your ad campaigns! https://lnkd.in/dr-JZH2Q #AccessibilityResearch #AdvertisingResearch #AdImpact #Brands #MarketResearch

📅 On November 28, the UX Research Days event will take place at marktforschung.de, offering an opportunity to deepen your understanding of user experience and the application of UX principles. 🗣🗨️ The day will kick off at 10 AM with an engaging virtual discussion centered on the emergence of AI-driven personas, powered by Large Language Models like ChatGPT. This panel discussion will address key questions regarding the maturity of AI personas, their benefits in UX research, and the limitations and risks associated with their use. 🤓 Experts participating in this virtual discussion include Carina Lehne de López, Chief Experience Officer at eye square; Thorsten Wilhelm, co-founder of eresult GmbH; Judith Barbolini from rheingold institut; and Thomas Immich-founder of LeanScope.AI. 👉 Read more! https://lnkd.in/dB_DPB_c 🧑💻 💡 At 2:00 PM, Julia Gurney will present a detailed analysis of digital accessibility for blind and visually impaired individuals, exploring the real challenges of digital navigation and how market research can empower people with disabilities to voice their experiences with digital products. 🔎 Additionally, the session will examine how accessibility research can enhance user satisfaction and foster loyalty while addressing the increasing demand for inclusive brand experiences. 👉 Register for free! https://lnkd.in/dseJ22UU #UXResearch #AI #Personas #Accessibility #MarketResearch #UXResearchDays #PanelDiscussion #Webinar

🎬🎞️ Last week, the audience at INFOMOTION GmbH Data Performance Days discovered our latest development together with us. At the Electoral Palace in Mainz, Dr. Friedrich Jacobi dived into the world of data and showcased the newest SEAL (Smart Eye Tracking Algorithm) technology in collaboration with our strong match longterm-partner DAC.digital. 🚀 The innovative AI tool provides valuable real-time consumer insights, equipping brands with crucial engagement metrics through advanced eye-tracking features that effortlessly connect with multiple digital platforms. ⚡ SEAL conducts contextual testing on major social media platforms like TikTok, Instagram, YouTube, and Facebook, measuring critical metrics such as reach, dwell time, attention span, and engagement rates. 💪 Krzysztof Radecki, CTO & General Manager DAC.bi, highlighted development successes including a tailored data collection approach that overcomes dataset challenges, the way, DAC.digital managed advanced AI training for real-time gaze vector calculations, and the adaptability to diverse real-world scenarios. 💯🚀🎯 We developed the new InContext smartphone eye-tracking solution for multiple sectors, including advertising, retail, healthcare, and education to empower brands to refine their communication strategies, elevate customer experiences, and enhance ROI on advertising initiatives. Ready more: https://lnkd.in/dVUeP_wD #Attention #InContextTesting #DataDriven #Advertising #Retail #Ecommerce #Healthcare #MarketResearch

🍭 🍫 Half of all food consumed consists of snacks, which represent moments of joy and connection for consumers. This category is characterized by its potential for expansion and impulsive buying behavior. 🗣Felix Metger and Amara Waqar discussed strategies for enhancing digital impulse buying at the #DigitalGrocerySummit in Hamburg today. They highlighted that while impulse purchases thrive in physical stores, there remains significant potential for online shopping. 👀 Delving into the reasons behind this phenomenon and introducing an innovative research solution, including a case study conducted together with Mars, they offered a learning journey, focusing on how to encourage online shoppers to make impulse purchases. 🙌 Thanks to Sarah Kingham, we really enjoyed the networking and atmosphere today! #ECommerce #ShopperJourney #ImpulseBuying #SnackIndustry #MarketResearch #digitalgrocerysummit #fmcgecommerce #FMCG #mydigitalshelf

📲💬🎯 Social media advertising has become an essential component of up-to-date marketing campaigns. While many marketers focus on short-term performance metrics like clicks and traffic, this webinar will explore an often overlooked aspect of social media advertising: sales activation. 💸🔎 Three studies, including both in-house and published client research, reveal significant sales effects from social media advertising. In this webinar with Dr. Matthias Rothensee, Chief Scientific Officer & Partner eye square, will present findings from 2024 that illustrate how social media ads can stimulate purchases and the reasons behind this phenomenon. ❶The first study shows that creator ads across all platforms drive sales, highlighting the often underestimated platform of Snapchat. ❷ The second study reveals the surprisingly lasting impact of social media advertising on sales. ❸ Finally, the third study employs smartphone eye tracking to investigate the correlation between ad engagement on platforms like TikTok and the likelihood of subsequent purchases.   👉 SIGN UP NOW FOR THE FREE WEBINAR AT DEEPER INSIGHTS DAYS! https://lnkd.in/d9_YiTys #SocialMediaAdvertising #AdPerformance #Sales #Metrics #Snapchat #TikTok #MarketResearch

eye square in its November newsletter invites you to explore the latest research news and actionable insights - Let's dive into Human Experience! #MarketResearch #HumanExperience #Insights #EyeSquare

🤔💭 Curious about the true power of media in the real world? Whether on TV, BVoD, or social media, the latest Screenforce Deutschland study explores the true effects of advertising on individuals. It examines the quality of contact and advertising effectiveness under highly realistic conditions. 🙋♀️ 🙋🏽 Join us at the acquisa Digital Marketing Summit for Screenforce’s “Into the Wild” study insights, revealing how those channels uniquely shape brand recall and audience engagement. ❓ Key questions include how advertising is perceived, the level of attention it receives, and how often it is avoided. 🎙️ Don’t miss Stefan Schönherr and Marvin Vogt’s talk! From media channel impact on brand recall to unique audience interactions across screens, this session is essential for anyone focused on maximizing advertising impact. 📅 Secure your spot now! https://lnkd.in/d45yvYRi Your ticket includes access to all live presentations! #AvertisingImpact #Attention #AdvertisingResearch #MarketResearch #Screenforce #AdobeDigitalMarketingSummit

🔓 Unlock unique insights and inspiration for your data-driven transformation of your marketing strategies. How? Through enhanced knowledge derived from market research data! 🗣 🤖 We invite you to our presentation on November 14th at 2.40PM during the INFOMOTION GmbH Data Performance Days in Mainz, where we will explore how eye square has harnessed AI and computer vision to revolutionize its operations and gain a competitive advantage. 🤝 In partnership with our long-standing technology collaborator, DAC.digital, we have created the cutting-edge InContext-Smartphone Eye Tracking technology. 👥 Join Friedrich Jacobi, CFO of eye square, and Krzysztof Radecki, CTO of DAC.digital, as they discuss our latest innovation, the SEAL In-Context Eye Tracking solution, which employs AI to track and analyze human attention in real time. ⚙️🚀 This pioneering technology boosts consumer engagement, enhances media performance, and has helped us to facilitate new markets! 🔗 Get your free-ticket! https://lnkd.in/eQGe43YD #EyeTracking #InContextResearch #AI #ConsumerInsights #Technology #DataDriven #MarketResearch #DataPerformanceDays