MetaDesign

We're thrilled to celebrate another win for our client Deutsche Telekom's "Magenta Blossom" project - this time earning bronze at the 33rd edition of the ADC*E Awards (ADCE - Art Directors Club of Europe) in the category "Brand Experience: Branded Spaces"! 🌟   As one of Europe's most prestigious creative benchmarks, the #ADCE Awards recognize the "best of the best" and we're honored to see our work celebrated at this level. Congratulations to Ulrich Klenke, Alexander Engelhardt, Christian Hammerschmidt and everyone involved. And a big shout out to our sister agencies for their well-deserved accolades!   #ADCE #DeutscheTelekom #MagentaBlossom #Po1 #ADCEAwards

𝗪𝗲 𝗱𝗶𝗱 𝗶𝘁 𝗮𝗴𝗮𝗶𝗻! 𝗠𝗲𝘁𝗮𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗵𝗶𝗻𝗮 𝗯𝗮𝗴𝘀 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅 𝗮𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗔𝘄𝗮𝗿𝗱𝘀 𝗔𝘀𝗶𝗮 𝟮𝟬𝟮𝟰 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲 𝗚𝗼𝗹𝗱𝘀 𝗮𝗻𝗱 𝗼𝗻𝗲 𝗦𝗶𝗹𝘃𝗲𝗿. 🏆 🟡 🟡 🟡 ⚪ For the second consecutive year, MetaDesign China (Publicis Groupe) won the most prestigious award at Transform Awards Asia 2024, held in Singapore last week.   Our strategic and visual identity work for Pernod Ricard’s 'The Chuan' malt whisky clinched not only the evening’s top prize, but also three Golds in the "Best Strategic or Creative Development of a New Brand", "Best Use of Visual Property" and "Best Visual Identity from the F&B sector" categories. 'The Chuan' is @Pernod Ricard’s premium malt whisky brand, crafted in the stunning region of Emeishan, in China’s Sichuan province. To top everything off, we also brought home Silver for the visual identity created for Destin Link, a Volkswagen Group company specialized in providing technologically advanced logistics services for the automotive sector. One important detail: both brands were built from scratch.   💯 These awards are a reminder that brands with a strong vision and confidence can truly empower their agency partners to craft and perfect their work. Congratulations to the team at MetaDesign China for these great achievements, and thanks to our clients who have placed their trust in us.   Mauro Marescialli Sally Anderson Daniel E. F. Leyser Pernod Ricard 'The Chuan' project credits: Architects: Neri & Hu Bottle design: Nude

As one of the world's leading telco brands, Deutsche Telekom's journey is never static and always evolving. By responding to industry shifts and global trends, the brand continually innovates to resonate with its brand's essence. Our latest playbook 2025/2026 for Deutsche Telekom explores the macro trends of "𝗘𝘀𝗰𝗮𝗽𝗶𝘀𝗺" and "𝗛𝗮𝗽𝗽𝘆𝗹𝗶𝘀𝗺". We've developed three scenarios for each trend, offering actionable insights and interpretations for the Liquid Brand Design system. 💡 The trend of 𝗘𝘀𝗰𝗮𝗽𝗶𝘀𝗺 is growing as people seek refuge in virtual realities and digital spaces. These alternative realms provide a break from daily stress and a chance to explore new experiences. In this cosmos, visual trends emerge that embrace dreamy, surreal aesthetics and visuals. They create safe spaces that offer a much-needed break, allowing us to detach from the stress of the real world. 🔎 In comparison, 𝗛𝗮𝗽𝗽𝘆𝗹𝗶𝘀𝗺 counters digital overload by reaffirming the importance of human connection and positivity. It addresses the uncertainty and sense of loss many feel in our digital age. The use of bright, bold visuals and playful imperfections determines the trend, inviting people to celebrate their humanity, authentic connections, and positivity. ⬇️ See for yourself a selection of our scenarios! It was a pleasure to be able to develop and implement such a progressive project for Deutsche Telekom! We are very proud of the result. Ulrich Klenke Alexander Engelhardt Beate Gilles Daniel E. F. Leyser diana brix Aylin Kubura Chris Weiss Ömer Faruk Kulaç Jack Mitchell Maksym M. René M. MDX by MetaDesign Publicis Groupe Germany #Branding #LiquidBrandDesign #PowerofOne

📣 𝗟𝗮𝘀 𝗩𝗲𝗴𝗮𝘀 𝗶𝘀 𝗰𝗮𝗹𝗹𝗶𝗻𝗴! In the new year, we'll be heading straight to Nevada... 🌵 Together with Automechanika Frankfurt—with 14 shows worldwide the leading international trade fair brand moving mobility ahead— we will be present for a special occasion during CES 2025 in January. Join us at networking reception on the evening of January 9th under the motto ‘𝗛𝗼𝘄 𝗧𝗲𝗰𝗵 𝗶𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺’ in Las Vegas. Together with the likes of Tobias Wessels (Helm AI), Sarah Lindsey (Automechanika), Sascha Pallenberg 潘賞世 (tech blogger), Dr. Hans H. Hamer (HEY/Mobility), and other thought leaders, the head of our spatial design unit, Kim Fischer, will discuss the future aspects for a mobility ecosystem, in a panel discussion. We will keep you updated with more details soon. If you are in Las Vegas during CES 2025, just drop a line to pioneer@hey-pioneer.com. Looking forward to January 2025! 🔜

💡 Creativity is about shaping ideas in unexpected ways, finding new solutions, or even seeing the world from a slightly different angle. Creativity invites us to break out of routines and challenge assumptions, often leading us somewhere surprising, sometimes even uncomfortable. 10 main theses were put forth as part of the study 'Welcome to the C-Suite, Creativity!' we've recently introduced here. Let us give you a quick rundown and introduce four of them now: 🟩 Creativity is perceived as a dynamic, organization-wide process involving idea generation, development, and practical solutions, highlighting the need for companies to foster a comprehensive approach to creativity beyond individual roles. 🟪 The introduction of a creative hierarchy is an emerging trend aimed at fostering creativity within organizations, recognizing the interconnectedness of individual, team, and organizational creativity, and highlighting the contextual factors that influence each level. 🟧 An analysis indicates that creativity is most effectively promoted when leaders are assigned clear responsibilities for creative processes. This highlights the crucial role leaders play in perceiving and fostering creativity. 🟦 Creative thinking styles, particularly divergent thinking, strongly correlate with organizational and team creativity, explaining nearly half of organizational creativity and one-third of team creativity. This highlights the importance of fostering and valuing all types of thinking to enhance creativity and develop innovative solutions. If you would like to read the full study (in German) and take a deep dive into the all theses, findings and implications, download it from the link in the comments. The study was developed over the past few months in collaboration with Christoph Pietsch, Andre Paetzel, Creative Hive, Kienbaum Institut @ ISM für Leadership & Transformation GmbH, INNOFACT AG, human unlimited, Publicis Groupe Germany and MetaDesign Berlin. Additionally, our talented creative team was responsible for the study’s visual #design.

🛎️ Have a closer look at the interview our colleague Iva Jankovic did with Leapfunder. As Principal Consultant at our innovation unit MDX by MetaDesign, she talked about the topics she’s most passionate about: 1️⃣ Innovation and Change management 2️⃣ More intuitive product design and how to make peoples lives better 3️⃣ Ecosystem development and strengths to her own communities (#Berlin #WesternBalkans) Enjoy the coffee break! ☕ #Innovation #ProductDesign #Ecosystems #CommunityBuilding

𝗔𝘄𝗮𝗿𝗱 𝗰𝗲𝗿𝗲𝗺𝗼𝗻𝘆 - 𝗥𝗲𝗱 𝗗𝗼𝘁 𝗔𝘄𝗮𝗿𝗱: 𝗕𝗿𝗮𝗻𝗱𝘀 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 𝟮𝟬𝟮𝟰 🔴 Looking back on last Friday's celebration at the Konzerthaus Berlin, where we had the honour of receiving two Red Dot Design Awards for our projects with Siemens and Innomotics! Both #Siemens and #Innomotics were awarded in the category Brand Design & Identity at the Red Dot Award: Brands & Communication Design 2024. Congratulations to everyone involved in bringing these projects to life!👏 It was a memorable evening celebrating creativity, teamwork and design excellence. #RedDotAward #Brands #CommunicationDesign #RedDotDesignAward2024 #RedDotWinner

“𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙞𝙨 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖𝙗𝙤𝙪𝙩 𝙗𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙣𝙚𝙬 𝙜𝙧𝙤𝙪𝙣𝙙, 𝙞𝙩 𝙞𝙨 𝙖𝙡𝙨𝙤 𝙖𝙗𝙤𝙪𝙩 𝙗𝙧𝙞𝙣𝙜𝙞𝙣𝙜 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙖𝙣𝙙 𝙞𝙙𝙚𝙖𝙨 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬 𝙛𝙧𝙤𝙢 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙥𝙚𝙧𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚𝙨.” – Daniel E. F. Leyser Our Global CEO has contributed his expertise to the large German C-Suite creativity study, which highlights the growing importance of #creativity for business success and reveals a new approach to #leadership. 📥 Download the full study (in German) to uncover how creativity drives #transformation at every level. ⬇️ Link in the comments. Christoph Pietsch Andre Paetzel Creative Hive human unlimited INNOFACT AG Kienbaum Institut @ ISM für Leadership & Transformation GmbH Publicis Groupe Germany #csuite #creativeleader #creativecommunities #creativeculture #futureofcreativity

“𝙒𝙚𝙡𝙘𝙤𝙢𝙚 𝙩𝙤 𝙩𝙝𝙚 𝘾-𝙎𝙪𝙞𝙩𝙚, 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮.” In an era marked by increasing dynamism and complexity, creativity is becoming a crucial resource for #progress, #change, and, ultimately, organizational survival. Today, Germany's largest creativity study has been published. It sheds light on the various functions and facets of #creativity in modern organizations. The study was developed over the past few months in collaboration with Creative Hive, Kienbaum Institut @ ISM für Leadership & Transformation GmbH, INNOFACT AG, human unlimited, Publicis Groupe Germany and MetaDesign Berlin. Our talented creative team was responsible for the study’s visual #design. 🎙️Around thirty board members, founders, owners, artists, designers, innovators and CEOs of companies, responsible creative directors and agencies were interviewed as part of the study. Also our Global CEO, Daniel E. F. Leyser, was one of the participants who contributed and was asked for his expert opinion on this topic. 💡One of many insights: Creativity is not just an individual skill – it emerges in the interaction of teams and communities. This requires a whole new understanding of #leadership, based on #collaboration, #empathy and #emotionalintelligence, and, because of its relevance, board level accountability. 🙌 We are very excited to share this wonderful project with the world today and would like to thank everyone who helped bring this study to life! 🔗 Have a look and 𝙙𝙤𝙬𝙣𝙡𝙤𝙖𝙙 the study (German language) by following the link in the comments. Andre Paetzel, Christoph Pietsch, Pauline von Waldersee, Lukas Maximilian Fastenroth, Hannah Lotte Winter, Lea Marie Dreifert, Hendrik Müller, Alexandra Nowka, Julia Rottmann, Kseniya (Oxana) Stepanova, Christian Thunig, Frank Dopheide

As we mark 45 incredible years at MetaDesign and have reached 25 years in a row of leading HORIZONT's CI/CD ranking, we had a lot to celebrate. Reason enough for us to invite the people without whom we would not be where we are today - our incredible employees, alumni and clients. They have shaped our journey each in their own way and their creativity and dedication allows us to look back on decades of success!🥂   Last Thursday, we had the pleasure of hosting our #M45 event at #MetaHaus Berlin. It was a night filled with laughter, nostalgia, and inspiration, as familiar faces came together to celebrate our shared history!✨   A heartfelt thank you to everyone who joined us and made the evening truly memorable. We cherished every moment and look forward to staying in touch with each of you as we continue this exciting journey together!🥰 #MetaDesign #Alumni Publicis Groupe Germany Photo Credits: Marc Moudí