Niche-Beauty.COM

What a Success: The NICHE BEAUTY x DryBar Pop-Up at UZWEI! This December, we had the pleasure of hosting the exclusive “Get a Blowout to Go” Pop-Up in collaboration with Drybar —and what a hit it was!   Within just a few days, all appointments for the Advent weekends were fully booked. Our Club members experienced the luxury of professional blowouts, styled by Drybar experts, right in the heart of Hamburg at the Uzwei store. Alongside their glamorous hairstyles, guests received personalized tips for effortless at-home styling with Drybar products. This pop-up wasn’t just about beauty; it was about connection. We are proud to offer our Club members unique omnichannel experiences that bring the world of Niche-Beauty.COM closer to their daily lives. By creating memorable events like this in Hamburg, we’re strengthening the relationship with our community and showcasing the value of being part of The Club.   Thank you to everyone who joined us for this special pop-up—you made it unforgettable! We can’t wait to explore more exciting ways to delight and inspire you in 2025. #nichebeauty #popup #omnichannel #customerrelations #loyalty #drybar

✨ CHARLOTTE TILBURY X NICHE BEAUTY: A MATCH MADE IN BEAUTY HEAVEN✨ We’re thrilled to announce that Charlotte Tilbury Beauty, one of the world’s most iconic beauty brands, is now part of the Niche Beauty family! 🎉 Charlotte Tilbury has redefined modern beauty with her award-winning products like the Magic Cream and the legendary Pillow Talk Collection. Loved by celebrities and beauty enthusiasts worldwide, her brand combines cutting-edge science with effortless glamour – perfect for glowing confidence.   Why this partnership is special: 🌟 Rarity Meets Innovation: Niche Beauty and Charlotte Tilbury both celebrate exceptional quality and creativity. 🌟 Luxury Made Accessible: Together, we make iconic beauty experiences easier to access for our discerning customers. 🌟 Your Luxury Beauty Destination: While Charlotte Tilbury isn’t a traditional niche brand, it is absolutely luxury—aligning seamlessly with our mission to unite the finest in high-end beauty in one destination.   We’re beyond excited to share this milestone with you. Explore the magic of Charlotte Tilbury now at Niche Beauty and discover why this partnership is your ultimate beauty win. 💄 Let’s glow together!

Christmas with Niche Beauty: Luxury, inspiration, and exclusive gift ideas 🎄  The festive season is finally here, which is why at Niche-Beauty.COM it’s all about creating cherished and luxurious moments. As part of the Douglas Group, the online-only beauty destination embodies the philosophy of “Strictly selective. Strictly luxury.” This is particularly emphasized during the festive season when the shopping experience is elevated to a whole new level.   Christmas is not just an annual highlight in our personal calendar, but it’s also a special time to inspire our customers. By curating high-quality products, we create an exclusive shopping experience that resonates across all age groups and genders. This kind of luxury branding attracts not only beauty enthusiasts but also an audience seeking unique niche products. The result: Niche Beauty delivers a customer experience that goes beyond shopping. Starting the festive season with an exclusively curated Advent calendar, followed by a special gift guide, and intimate stories about how beauty founders spend their holidays, Niche Beauty delivers a magical Christmas story. ✨ #MakeLifeMoreBeautiful #NicheBeauty #HappyHolidays 

EXCITING NEWS: NICHE BEAUTY APP LAUNCH At Niche-Beauty.COM , we’re dedicated to continuously improving our customers’ shopping experience, ensuring they receive the very best service possible. We are excited to launch the first version of our new mobile app, designed specifically to elevate our community’s beauty shopping journey! Key Insights Through extensive market research and workshops, we discovered that 80% of Niche-Beauty.COM customers prefer shopping on mobile devices. This insight made it essential to develop an app as a natural evolution. To ensure our app is tailored to their needs, we conducted interviews with 600 of our top customers, revealing the need for easy navigation and seamless shopping — features that are now central to our app’s design. Our app fosters a more direct and personal connection, while also streamlining key aspects of the shopping journey, from product discovery to checkout. Key Features & Benefits: - The Club: Our loyalty program is front and center, making it easy to collect points and enjoy exclusive rewards. - Enhanced Payment Options: We have introduced Apple Pay and Google Pay for a smoother checkout experience. - Exclusive Promotions: Our loyal users are able to enjoy app-only promotions. - Push Notifications: Stay updated on new products, promotions, and offers. - Permanent Login: A frictionless experience with always-on login and easy product searches, connecting log-ins on both the website and app. - Mobile-First Experience: Tailored for a fast, convenient shopping experience at Niche-Beauty.com. Initial Success In just the first weekend, our app soared to the top 30 shopping apps in Germany, attracting thousands of downloads. Currently available in Germany and Austria, we’re excited about its potential. We invite you to download the Niche Beauty app today and discover the future of beauty shopping. A huge shoutout to our incredible team for their hard work and dedication in making this vision a reality! #Nichebeauty #Exclusive #App

LISA ELDRIDGE LAUNCH New Exclusive Brand Alert! We are excited to announce the launch of renowned British makeup artist Lisa Eldridge’s eponymous brand at Niche Beauty. We are honored to be the first authorized retailer worldwide to offer her coveted products. Eldridge, an award-winning entrepreneur, author, and beauty expert, has captivated millions with her educational YouTube tutorials since 2009. Her impressive client list includes A-list celebrities and top fashion magazines, making her a true icon in the beauty industry. Further, her passion for vintage makeup has led to an extensive collection of rare and historical beauty items, reflecting her deep love for the craft. The luxurious, high-performance products by Lisa Eldridge Beauty embody classic elegance, exceptional quality, and modern innovation, earning them a special place among beauty enthusiasts and professionals alike. Some of the top-selling items include: - Velvet Lipsticks: Highly pigmented, creamy, and long-wearing with a unique velvet matte finish. - Seamless Skin Foundation: Described as the “Goldilocks of foundation” by The Times, offering a soft-focus, seamless finish in 43 inclusive shades. - Elevated Glow Highlighter: Delivers a beautiful, natural glow with skin benefits, never looking overdone. - Lip Pencils: Creamy textured, long-wearing lip liners that perfectly complement the Velvet Lipsticks for precise definition. - Enlivening Blush: Cream blush that provides a seamless, fresh, and natural flush for a youthful look. Now available at Niche-Beauty.com.

Everybody’s Darling - The Niche Beauty Advent Calendar is back and better than ever! We are excited to unveil our highly anticipated Beauty Advent Calendar 2024! Carefully curated by our team in Hamburg, featuring a brand-new design, this limited, exclusive calendar is the ultimate holiday treat for beauty enthusiasts. Filled with a handpicked selection of luxurious products from some of the most sought-after brands in the industry. Our calendar is designed to delight and inspire beauty lovers as they discover new favorites and rediscover classic staples. This year’s advent calendar is more than just a countdown to the holidays - it’s a celebration of the best in beauty. Filled with 23 full-sized products and 3 deluxe minis, valued at €1,280. From skincare and haircare essentials to makeup must-haves, perfumes, and even beauty and interior accessories, this calendar leaves no wish unfulfilled. Spoiler ahead! 25 Original Sizes - U BEAUTY / The Super Hydrator, 15ml - MUTHA® / Body Contour Serum, 100ml - Hair by Sam McKnight / Rich Nourish Shampoo, 100ml - Hair by Sam McKnight / Rich Nourish Conditioner, 75 ml - D.S. & DURGA / I DON’T KNOW WHAT, 7,5ml - Sweed Beauty / Lash Lift Mascara, 8ml - IRÄYE / Eye Cream, 15ml - Kat Burki Skincare / FORM CONTROL MARINE COLLAGEN GEL, 15ml - COSMOSS / Sacred Mist, 30ml - AIME SKINCARE / Hair & Scalp Boost, 60 Stück - Paula's Choice Skincare / AHA NEWNESS, 88ml - gitti Conscious Beauty / gitti no.13, 15ml - Agent Nateur / HOLI (BRIGHT) Resurfacing Glass Face Mask, 30ml - Agent Nateur / Gesichtspinsel, 1 Stück - Milk Makeup / Lip + cheek WERK, 6g - Milk Makeup / Sculpt stick toasted, 6g - Augustinus Bader / The Rich Cream, 15ml - Pai Skincare / The Impossible Glow Bronzing Drops, 10ml - slip® / Scrunchie Duo Pink + Black, 2 Stück - Lisa Eldridge Beauty / LUXURIOUSLY LUCENT LIP COLOUR Palazzo (red), 3,5g - SIMIHAZE BEAUTY / SUPER SLICK Mini Lip Balm (Breeze, Clay & Dun), 1g - Westman Atelier / Eye pencil in Khol Noir, 1,4g - Escentric Molecules / Molecule 01, 8,5ml - Dr. Barbara Sturm / Enzyme Cleanser, 75g - Diptyque Paris / Mini Candle Sapin, 35g 2 Original Travel Sizes - Gisou by Negin Mirsalehi / Honey Infused Hair Mask, 75ml - Dr. LEVY Switzerland / Enriched Booster Cream, 20ml The Niche Beauty Advent Calendar is a tribute to the brands and products that define beauty excellence. Whether you’re gifting it to a loved one or treating yourself, it’s the perfect way to bring joy and luxury to the holiday season. Available now at Niche-Beauty.com.

Our annual Founders Box just landed!   We're thrilled to announce that our most-wanted Founders Box is back! This exclusive (and strictly limited!!) box is designed to highlight exceptional founder stories and showcase their top-notch products. Each product represents a unique founder's journey, their passion, and their dedication to excellence. Throughout the week, we’ll be featuring all the founders in video formats on our Instagram, sharing their personal stories and the vision behind their brands.   What’s inside:   5 Originals VALJUES COSMETICS GmbH / Clean & Silky Kit, 1 Set Agent Nateur / Holi (Lash) Growth Promoting Mascara, 8ml MIRROR WATER / Rub Solid Balm, 50ml Hair by Sam McKnight / Lazy Girl, 50ml Dr. LEVY Switzerland / Eye Booster Concentrate, 7ml   5 Travel Sizes Westman Atelier / Petite Baby Cheeks Blush Stick, 2ml VENN Skincare / Age-Response Compound K Hyaluronic Booster, 7ml Manifesto Nutrition Ltd / Beauty Vitamin Gummies 14 Day Trail, 30 Pcs Eighth Day Day / The Regenerative Serum, 5ml Susanne Kaufmann / Nourishing Day Cream, 15ml     Follow us on Instagram to watch their inspiring stories unfold throughout the week and get your Founders Box for FREE with every purchase from 250€! https://lnkd.in/evHd_ExB #nichebeauty #BagsandBoxes #Exclusive #FoundersStories

Why Joining THE CLUB Should Be at the Top of Your Wish List!   Have you heard about our loyalty program, THE CLUB, launched just three months ago? Here are our top reasons why joining THE CLUB is a fantastic idea:   1. Exclusive Incentives: We recently celebrated our first THE CLUB DAYS, offering members exclusive incentives. 2. Master Classes: We host various online and offline master classes with renowned brands like Dr. Loretta , Dr. Miriam Rehbein DOCTORMI!, and Dr. LEVY Switzerland These special sessions aim to share our passion for these brands with our loyal customers. 3. VIP Consultations: Members get access to special VIP consultations on various topics, for example specific topics like how-to face sculpting. 4. Early Access: Members receive early access to exclusive new brand launches. 5. Niche Beauty Boxes: Enter a new level of loyalty membership and receive our famous Niche Beauty box.   And this is just the beginning! We launched only three months ago, and we have many more exciting ideas in store to make THE CLUB a truly exceptional loyalty program.   Don't miss out—join THE CLUB today and experience the exclusive benefits firsthand! https://lnkd.in/eHHfXwNm   #CustomerLoyalty #BrandEngagement #BeautyCommunity #LoyaltyPrograms #CustomerExperience

Exciting news alert! We are thrilled to announce the launch of our latest printed magazine! Yes, you heard it right.   At Niche Beauty, we're all about exclusivity and luxury. We believe in the power of curated content, and we wanted to bring it to our customers in a physical format.   Our SS24 magazine is a true reflection of Niche Beauty's ethos, with a strong focus on longevity, the latest beauty trends, and heaps of inspiration featuring the hottest products and brands.   Here's a sneak peek into what you can expect: An exclusive interview with our Managing Director, Anne Zimmermann a behind-the-scenes look at a makeup editorial with Loni Baur and insightful expert interviews with Fara Homidi Collection INC Delia Lachance Lisa Eldridge, Kate Moss, Theresa Pichler, Dr. Antony Nakhla, Macrene Alexiades, Prof. Dr. Steinkraus, Dr. Barbara Sturm, Prof. Dr. Michael Detmar, Petra Winter, Melli Zampanella, Gucci Westman, Dr. Miriam Rehbein, Jessica Hoyer, David Thomas Brooks, Laura Noltemeyer, Florian Braun, Dr. Elena Jones, Chriselle Lim, Dr. med Eveline Urselmann, Dr. Timm Golueke, Kat Burki, Jörg Oppermann, Jena Covello, Nils Behrens, and Mathilde THOMAS.   Curious to read the whole magazine and wondering how to get it? If you're in Germany or Austria, it'll be automatically included with your order. For international orders, simply spend over 150 Euros and it's yours. But don't wait too long—it's hot off the press and in limited supply!   A huge shoutout to the entire Niche-Beauty.COM team for pouring their hearts and souls into this project, paying meticulous attention to every detail. And a special thanks to: Susanne Weber-Euler, Loni Baur, Nada Lottermann und Vanessa Fuentes, Philipp Verheyen, Immo Fuchs, Peggy Kurka, Anastasia Jovanovic, Philipp von Hessen, Danaja Vegelj, Fairmont Hotel Vier Jahreszeiten Hamburg and Lanserhof Group.   Already curious and can't wait until it arrives with your next order? Take a sneak peek here: https://lnkd.in/enTD6TMA #NicheBeauty #SS24MagazineLaunch

Exciting news from Gala Spa Awards 2024! Niche Beauty proudly served as the official partner for this prestigious event held at Das Achental Resort over the weekend. Our Niche Beauty Corner was a hit, featuring an exclusive red carpet where guests could strike a pose in front of our giant pink-red lip backdrop. Plus, we offered a curated selection of fragrances on-site for a quick refresh before the awards ceremony. But that's not all! To make this weekend truly unforgettable, the talented artist Benno Zöllner captured portraits of nearly every guest, providing them with cherished keepsakes to take home. And in collaboration with NARS Cosmetics, attendees had the opportunity to indulge in a full glam look or a touch-up. It was an honor to be part of such an incredible event, creating lasting memories with Gala Spa Awards and Niche Beauty! #GalaSpaAwards #NicheBeauty #NARSCosmetics #BeautyEvent