ProfitMetrics.io

Today, I had the pleasure of presenting to Google employees at their Dublin office, where me and Damodar David Aros Mardones dove into the true profit narrative and explored innovative strategies to scale e-commerce businesses. It was a fantastic session with excellent questions and engaging conversations. We focused on the critical role of POAS© bidding and the importance of measuring Contribution Margin at a holistic business level. These metrics are crucial for understanding the real impact of our marketing efforts beyond just surface-level KPIs. By emphasizing these, we can ensure our decisions drive true profitability and sustainable growth. It’s clear that to thrive in today’s competitive landscape, we must shift our focus from traditional metrics to those that provide a deeper understanding of our business’s financial health.

Yesterday, I was invited to be a panelist at an internal Google EMEA event in Dublin. We talked about the changes in the industry, and I had a chance to discuss how we need to measure the real impact of marketing investment on 'backend' numbers such as Orders, Revenue, Gross Profit, new vs. existing customers, CAC, Blended ROAS, Blended POAS, and Contribution Margin. All of these numbers are not impacted by privacy regulations, so they are always real numbers and are comparable year over year. We need to make sure we do not base our most important investment decisions solely on data that is either now incorrect because of cookies consent, etc., or only on modeled data. Your backend numbers are the truth! Thank you for the invitation Damodar David Aros Mardones

Have you seen great results with Performance Max but want to go further? Then this is for you 👇 Frederik Boysen, founder and CEO of ProfitMetrics, and I are hosting a live session on tested and proven strategies for Performance Max. Frederik and I will take you through the following: - The limitations of a "one-campaign" approach in Performance Max and strategies to overcome them. - Essential data for structuring Performance Max campaigns more effectively. - Key principles for advancing beyond a single-campaign setup. - Four sophisticated campaign structures to enhance Performance Max performance: - Managing and optimizing your Performance Max campaign structure. - Timing for a campaign structure review and adjustments. - Integrating standard Shopping Campaigns for a comprehensive strategy. Don't miss out! Join us live on March 19th at 10:00 AM CET. Get your link here and learn how to push your P-Max performance to the limit: https://lnkd.in/eQGKGgTt P.S. Let me know in the comments if you have any questions that we should address during the session :)