True Co.

🌱 Come meet us at ISM Cologne! 🍬 Soon we’re headed to the world’s largest trade fair for sweets and snacks, and we’re bringing the goods: True Gum, True Mints, and our latest showstopper True Dates!🌟   Visit us at Stand A013 in Hall 11.1 if you'd like to learn more about out sustainable snacks – or if you simply love snacking (and let’s be real, who doesn’t?). Either way – we’re excited to meet you!    💚  Come and taste, explore and maybe even collaborate! 👉 When? February 2–5, 2025. Where? ISM Cologne.   #ISMCologne #SustainableSnacking #TrueCo Photo: Koelnmesse / ISM

It’s official – we’re total NERDS! 🤓 But in the best way possible 💪 We’re beyond excited to share that we’ve leveled up and earned the IFS Food Certification! 🎖️ That’s fancy talk for: our small-but-mighty factory totally crushes the strictest product and process standards to keep your chews safe and delicious ✅ So keep on chewing with confidence – we’ve got you covered! 

💫Wow! What a year 💫 We kinda hope yours has been more chill than ours. Cause we've been on quite a ride this year!☄️ Take a look back at our amazing year as we celebrate the moments that made 2024 unforgettable— Here’s to an even brighter 2025! 

🌟We're looking for a new Graphic Designer  🌟   Do you want to join a team that’s shaking up the world of better snacks? Now’s your chance!  We’re looking for fresh talent to help us with design, illustrations and content creation 🎨 We look forward to receiving your application 🫶

Ciao, Italy! 🇮🇹 True Dates are officially on the shelves at dm! That’s right, our candy-like dates have landed in dm drogerie markt Italia . So, if you’re browsing the aisles for something sweet, why not grab a pack of True Dates. These aren’t like your Nonna’s typical dried fruit. True Dates taste just like candy 🍬 A big grazie to dm drogerie markt Italia for making room on the shelves for a cleaner, indulgent candy alternative. Oh...and if you're not fortunate enough to live close to one of their stores you can also get your hands on sour cola and sweet peach flavoured dates in their online store.

Yep, that’s right. True Dates, proudly sitting front and center on the corner shelf like they own the place 😎 It’s nice to see a little date swagger in the supermarket aisle, especially when it’s offering something that actually tastes good and makes you feel good. No added sugar, no weird ingredients - just a better, wholesome alternative to candy 🍬💚

True Dates have landed in Belgium! 🇧🇪 Yes, you heard it – we’re now available at Colruyt Group, one of Belgium’s top retailers, starting with two awesome SKUs. We’re beyond excited to see True Dates now making waves in Belgium and expanding across Europe. Oh, and we’ve got much more exciting news in the pipeline for 2025 – stay tuned, we’re just getting started 😏 Shoutout to our friends at Camps Food for helping us bring this to life 🙌

True Dates hit the shelves at Kesko 🇫🇮🍬 Big news from the land of saunas and sisu! True Dates have officially landed in Kesko - K-Group, one of Finland’s top supermarket chains. We’re rolling out four great SKUs, bringing a combo of juicy dates and candy-like flavours to Finnish snack aisles. This launch is another big step as True Dates continues to push into new markets across Europe. A big shoutout to our local partner, Lejos Oy, for supporting in making it happen. Onwards and upwards! 💚

Sour Apple’s here to shake things up! 🍏 World, meet True Dates Sour Apple. We couldn’t be more excited to launch this unique flavour, and we’re confident it’s going to be a bestseller 😋 Crafted to capture the sour candy trend with the rich sweetness of our dried dates, Sour Apple is a game-changer for anyone who loves a bit of tang in their snack. A huge thanks to our good friends at 7-Eleven Danmark, who are exclusively stocking Sour Apple until the end of the year, so you can get an early taste. With Sour Apple, we’re keeping True Dates on the move, pushing the boundaries for what a better snacking can be and proving there’s always room for more innovation.

💡Bliv vores nye Key Account Manager! Er du klar til at tage næste skridt i din karriere og spille en vigtig rolle i vores vækstrejse? Hos True Co. søger vi nemlig en Key Account Manager, som kan hjælpe os med at drive udviklingen videre. Lyder det som noget for dig? Tjek det vedhæftede dokument for mere info – vi ser frem til at høre fra dig 🫶🏼