EPOM

Push ads are like holiday lights — they grab attention, brighten up the season, and drive clicks in seconds. But what makes a push ad stand out during the busiest time of the year? 🎄 🔎 What Does a Push Ad Consist Of? From your user’s POV, every push ad includes: ☑️ Notification Title: Your catchy headline (think: “Holiday Flash Sale: 50% Off!”) ☑️Body Text: A compelling, festive message (“Last day to grab your perfect gift!”). ☑️Icon/Image URL: Your logo or a holiday-themed visual that pops. ☑️Action Buttons (Optional): Let users shop now, save the deal, or explore more. ☑️Click Action: Send users to a holiday promo page, a deep-link to an app, or a tailored offer. ☑️Sound/Alert Type: A custom sound to ensure your ad rings during the holidays. 🎁 2025 Holiday Tip: Combine urgency (‘Limited Stock!’), irresistible visuals, and personalized CTAs to convert faster than Santa’s non-believers. Let push ads deliver the joy of instant engagement while you focus on unwrapping your holiday ROI. 🎄

🎄 DOOH Shines Bright This Holiday Season! 🎄 As the year wraps up, shoppers flock to stores, weary of endless online ads. Enter Digital Out-of-Home (DOOH) advertising, capturing attention where it matters most—on the go! Discover how DOOH completely kills this season and why the remains of your yearly ad budget should be used for this ad format 🚀 #DOOH #HolidayShopping #AdTech #ConsumerEngagement

🚨 Privacy Sandbox: The Process Unpacked 🚨 No public version of Privacy Sandbox is live yet — Google’s DV360 still operates as usual. But here’s how it might work: 1️⃣ User Visits Website: Topics API tags interests (e.g., "Tech" or "Toasters"), with Privacy Budget blocking extra data. 2️⃣ SSP Ad Request: The SSP sends a request with contextual page information and aggregated interests—no personal data is shared! 3️⃣ SSP to DSPs: SSP forwards to DSPs, using Protected Audience API for retargeting via on-device data. 4️⃣ DSP Bids: DSPs analyze interest signals, retargeting data & page context, and calculate bids. 5️⃣ Browser Auction: Protected Audience API runs the auction locally, selecting the winner. 6️⃣ Winning Ad Served: Creative is shown; Shared Storage API manages creative & Attribution Reporting tracks results. 7️⃣ Reporting: Private Aggregation API delivers insights while preserving privacy. Still a work-in-progress, but the vision is clear! Thoughts? 💭  #PrivacySandbox #AdTech #DigitalAdvertising

Privacy Sandbox is still in active development, and here's why you SHOULD CARE! The cookie "revival" proved that it takes Google a single blog post to once again change the ad industry. Whatever's cooking in that steamy Alphabet kitchen - it's better to be prepared. Luckily, you have us to help 😎 We've made our deepest plunge into the Privacy Sandbox. In our new article, we answer: 🚀 What Does the Privacy Sandbox Consist of? 🚀How Does the Privacy Sandbox Work with a Third-Party DSP? 🚀What’s Wrong with Privacy Sandbox? 🚀How Will DSPs Change When the Sandbox Releases? Don't sleep on the future! Click the link! #PrivacySandbox #Google #Cookies #AdTech

Every color tells a story, and believe it or not, in advertising, they can make or break a campaign. Here are the top 5 colors brands love to use — and their exact codes to inspire your next ad design! 👇 1. 🔴 Red Red grabs attention like no other. It's the color of action that just can’t be ignored. Use too much of it – and it loses its meaning, but the right amount won’t leave anyone indifferent. That’s why Coca-Cola, Netflix, and Lego use it to spark energy, drive action, and create an image that won’t leave your head. 2. 🔵 Blue Blue whispers confidence. It’s the color that says: “You’re in good hands.”  Companies like Meta, Intel, or Samsung use this color to create a subconscious long-term trust relationship with you. 3. 🟡 Yellow Yellow radiates joy and sunshine, things we lack so much in the modern world. It’s the secret behind McDonald’s cheerful golden arches, ChupaChup’s fun vibes, and Ferrari’s joy of driving a multi-million masterpiece on the wheels. 4. 🟢 Green Green embodies growth. It calms the senses, embodies being fresh and also reminds you of cash. From Lacoste’s premium appeal to Spotify’s energy of youth and Garnier’s focus on healthy looks, green has many meanings, but all of them breathe green. 5. ⚫ Black This one’s my favorite. Black commands attention with its timeless power. It’s the color of being sleek, elegant, and bold while remaining simple. Think of Sony as a symbol of Japanese strength, Nike commemorating sporty ambition and status from wearing Gucci — it’s all in the black. 🎯 Which color speaks to your brand’s personality? We at Epom mostly appeal to blue. Let us know about you in the comments! 💬 #Advertising #ColorPsychology #BrandingTips #DesignInspiration

🎧 Exploring the Types of Programmatic Audio Ads Audio ads are a powerful way to engage listeners, typically running from 15 to 60 seconds. But did you know there are various formats to fit different goals and content types? Here’s a quick guide to the most popular audio ad formats: 🟢Pre-roll Ads 👉 Heard at the very beginning of the audio content; 🌟 Perfect for grabbing attention on podcasts and streaming platforms before the main show starts; 🟡 Mid-roll Ads 👉 Inserted naturally in the middle of longer content (e.g., podcasts); 🌟 Ideal for catching listeners during natural pauses—like a mini commercial break; 🔴 Post-roll Ads 👉 Placed at the end of the content; 🌟 While less common, they’re great for calls-to-action targeting already-engaged listeners; 🟣 Native Audio Ads 👉 Seamlessly integrated into the content, matching the tone, pace, and style; 🌟 Want your ad to feel like part of the story? This is the way! 🔵 Dynamic Audio Ads 👉 Tailored to location, demographics, and targeting parameters; 🌟 Ads that adapt to the listener—hyper-personalized for maximum impact; Whether you’re targeting podcast fans or music streamers, programmatic audio ads offer flexibility and creativity to make your audience truly hear you, not just listen to you. Which format would YOU try? Drop your thoughts below! 🎙️ #ProgrammaticAudio #DigitalAdvertising #MarketingTips

Retail used to be simple: you saw your customers and made them buy your stuff. It's not as straightforward today... The boom of programmatic advertising has left its mark on the digital world, and retail ads have become different as well. Today, we rediscover retail advertising as well as: ☑️ Most Common Types of Retail Ads ☑️How to Create a Retail Ad Strategy ☑️Retail Media: Built vs Rent ☑️Trends and Predictions for Retail in 2025 As insightful as ever ☝ Click on the link!

Today's the day: the wallets are losing weight, the stores are earning astronomical amounts of money, and Black Friday is blooming at its peak 😎 If your shopping streak has ended, it's time to join us and reflect on this phenomenon from a distance (for free!!!). Learn about the history of Black Friday, what ad formats work the best this year, and how companies use their branding strength to break through the wall of discounts and offers 💸 Come on, click the article; we won't disappoint! #AdTech #BlackFriday #DigitalAd #Apple #Nike #RalphLauren

Happy Thanksgiving to all of our fellow ad businesses! 🍂 This year was tough for many of us, but today is the time to gather your family/friends and be thankful for living through it. Whether you are pouring your heart into cooking a turkey or simply ordering an Uber, we wish you a holiday filled with gratitude and good company.🥧✨ As for our gratitude, thank you, dear subscribers, for liking, following, commenting, and simply being with us; more content is on the way! #Thanksgiving #AdTech

CPM vs RPM: Which is better? They sound alike, but they are very far from being the same 🧐 Each has its reason to exist, and it is our duty to explain it to you. In our new article, learn: 🚀How to calculate CPM 🚀How to calculate RPM 🚀Why is your RPM higher than your CPM 🚀What factors affect both and when to use each It's almost the end of the year, but there is still time to become a better advertiser. Click on the link! #CPM #RPM #AdTech