Modash

Influencer marketers are the last people on earth who need another inbox to manage. Instead, Modash integrates with Gmail and Outlook to give 𝘺𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭 new powers. Ryan Prior shows how to use Modash in your outreach workflow. Featuring: • 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐬: Scan a creator’s profile to find information that can use to personalize your email. • 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬: Create and save as many templates as you need to speed up your workflow. • 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: See how your templates are performing with metrics like number of emails sent, open, response and bounce rates. • 𝐄𝐦𝐚𝐢𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Hover over 👁️on individual emails to see when and how often it was opened. Your email, new powers.  💪

🎉 🎉👇🎉💸🎉👇🎉🎉

When we’re not working together to make Modash magical, we meet in cool places to do more cool stuff together. This is us, now. 👇

If you ask influencer marketers for advice on running Black Friday campaigns, almost everybody will say, "Start early." But, how early is early? We asked around 25 influencer marketers at ecommerce brands and saw that beginning your outreach in August will put you ahead of most. The good news? If you're just starting now, don't stress. You're not 𝑡𝑜𝑜 far behind. #InfluencerMarketing

Are you doing this one thing before making a decision about a paid influencer partnership? It only takes about 1-2 minutes. We asked 29 influencer marketing managers, and almost all of them said yes. They review comments to evaluate whether they can risk working with an influencer for a paid partnership. The green flags in comments: ▶Genuine questions & discussion ▶Evidence that the audience trusts the influencer ▶Seeing the influencer reply & engage with comments  ▶Meaningful positive comments (more than an emoji) The red flags: ▶Lots of emoji-only comments ▶Lots of single-word comments ▶Nonsensical comments that are likely bots/AI ▶Lack of comments entirely It's a simple step that will either increase your confidence or nudge you to walk away. The influencer marketing pros are doing it (almost) every time. Are you? 

How do you start a new influencer marketing job with a BANG? (Besides remembering names, finding your perfect-fit Slack channel, and deep-diving into product knowledge) 👉Score 1-2 quick points that make a real impact.  Some ideas 👇 1. Take a whole "thing" off someone's plate: e.g., a campaign, project, event 2. Bring in new perfect-fit talent: this can be from your past network or someone new you find. 3. Clean-up processes: Find unnecessary or ineffective things, and stop doing them 4. Improve processes: Set up a better way for inbound influencer applications 5. Find a big bottleneck and solve it. You want to do your best to set yourself up for long-term success, but if you can make a real difference in your first 30-60 days? ✨ iconic ✨

What sized creators are open to gifting? The answer is: Everyone loves free stuff! The more nuanced answer: it depends on your approach to gifting because *ahem* nothing is free. 🎁 Typically, when you offer a gift with no strings attached, you’ll get more yesses overall, even from influencers with 6 to 7-figure follower counts. But only about 1 in 20 will actually post about your gift. ON THE OTHER HAND 🫱🫲If you’re doing barter deals, those bigger accounts will more than likely say, “Nope, you gotta pay me, buddy!” So, you’re more likely to get yesses from smaller-sized influencers. Think 10k followers or less. But almost all of those influencers will post. What’s the takeaway? Ideally, you want to put your hands together and take both gifting approaches. No strings attached with those larger accounts you’d love to work with. Barter deals with smaller accounts to get content rolling in. If you can’t do both, choose the approach that makes the most sense for your goals. Is it more important to start new relationships? Go with no strings attached. Is it more important to get content out quickly? Go with barter deals.

One way to get a lot of (negative) attention on your brand is to send an influencer a gift and then berate them for not posting about it.  Reminder 👇 A gift is a gift. There are no posting requirements.  A free product in exchange for deliverables is a barter. Let's not confuse the two.  

POV: When you find an influencer who checks all your boxes and Modash gives you a list of Lookalikes. 👯♂️👯♂️👯♂️

Is influencer gifting actually worth it? 🤔 Survey said: A resounding yes! 🎁 We polled influencer marketers, and 90% said they were already doing gifting initiatives. (The other 10% said they were starting a gifting program soon) Plus, 80% said they were ROI-positive for their brands – with the remaining 20% of marketers saying they weren’t just yet, but they believed they would be soon. What else did we learn about running gifting programs?  ✅ 𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐦𝐨𝐧 𝐠𝐨𝐚𝐥 for gifting campaigns was increasing brand awareness. ✅ Barter deals for deliverables are 𝐭𝐰𝐢𝐜𝐞 𝐚𝐬 𝐜𝐨𝐦𝐦𝐨𝐧 as a “no-strings-attached” approach ✅ If your goal is sales-focused, you want to 𝐥𝐞𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐜𝐡𝐨𝐨𝐬𝐞 𝐟𝐫𝐨𝐦 𝐚 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬. This is the sweet spot between delighting your influencers and guiding them toward products that make sense for your campaign. ✅ The top three challenges facing marketers all centered around 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐟𝐨𝐫 𝐠𝐢𝐟𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 – followed by ghosting, which nearly 60% of respondents mentioned. ✅ The top way marketers are improving their gifting campaigns is by 𝐟𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬. Get the full report: https://lnkd.in/ddBG3zD7 #Influencermarketing #influencer #benchmarkreport